Hallmark Movies Now — Overview & Pricing
Hallmark Movies Now is a Video Streaming service with plans starting from $7.99/month. Browse pricing tiers, available discounts, and alternatives below.
Updated: May 2026
About Hallmark Movies Now
Hallmark Movies Now
Hallmark Movies Now is a video streaming product operated by Hallmark Media (formerly Crown Media Holdings), headquartered in Kansas City, Missouri, United States (parent); Studio City, California (Hallmark Media), launched in 2017 (as Hallmark Movies Now streaming service). Pricing anchors at $6.99/month, the corporate parent is Hallmark Cards, Inc. (privately held by Hallmark Cards, Inc.), and the 2025-2026 differentiator is the same item highlighted in Quick facts: Through 2025-2026 Hallmark Media has re-organised its streaming bet around the Hallmark+ bundle (combining Hallmark Movies Now content with greeting-card and rewards perks) while keeping the standalone Hallmark Movies Now SVOD product available at the lower price point.
Quick facts
- Operator: Hallmark Media (formerly Crown Media Holdings)
- Corporate parent: Hallmark Cards, Inc.
- Public-market status: privately held by Hallmark Cards, Inc.
- Headquarters: Kansas City, Missouri, United States (parent); Studio City, California (Hallmark Media)
- Founded: 2017 (as Hallmark Movies Now streaming service)
- Anchor 2026 price: $6.99/month
- Free tier or trial: 7-day free trial; otherwise paid
- Jurisdiction: Missouri and California state law and US broadcast distribution norms
- 2025-2026 differentiator: Through 2025-2026 Hallmark Media has re-organised its streaming bet around the Hallmark+ bundle (combining Hallmark Movies Now content with greeting-card and rewards perks) while keeping the standalon...
What is Hallmark Movies Now?
Hallmark Movies Now launched in 2017 (as Hallmark Movies Now streaming service) as a video streaming product from Hallmark Media (formerly Crown Media Holdings). The 2026 product surface spans iOS, Android, Web, Roku, and additional surfaces, with a feature set centred on library of original hallmark channel and hallmark mysteries & movies films, holiday-themed films catalogued by season (christmas, spring fling, june weddings), and hallmark hall of fame archive of award-winning made-for-tv films. Subger tracks Hallmark Movies Now inside its broader video streaming catalog; the dedicated true-price page layers historical renewal-price data on top.
Why choose Hallmark Movies Now
Catalog and content depth
Hallmark Movies Now differentiates on library of original hallmark channel and hallmark mysteries & movies films and holiday-themed films catalogued by season (christmas, spring fling, june weddings). In context: the product is headquartered in Kansas City, Missouri, United States (parent); Studio City, California (Hallmark Media) and operates under Missouri and California state law and US broadcast distribution norms, which shapes how the team designs the catalog / coverage / feature ladder. For 2026 buyers, the headline question is whether library of original hallmark channel and hallmark mysteries & movies films matches actual usage patterns — and the video streaming category hub benchmarks how Hallmark Movies Now stacks up against the rest of the category on this dimension.
Product features
Beyond the headline, Hallmark Movies Now ships hallmark hall of fame archive of award-winning made-for-tv films, original series and 'countdown to christmas' premieres added through the year, and apps on ios, android, roku, apple tv, fire tv, smart tvs and chromecast, plus up to 4 simultaneous streams across household devices. These are the practical levers that decide whether the subscription pays back month-to-month. Subger's renewal-price tracker spotlights any tier where the steady-state price diverges sharply from the promotional first-year rate — see the true-price page for Hallmark Movies Now.
Plans and ecosystem
Hallmark Movies Now runs 3 pricing tiers from Monthly ($6.99/month) up to Bundle with Hallmark Plus ($7.99/month). The Bundle with Hallmark Plus tier at $6.99/month is the most-purchased anchor — see the pricing table for the full ladder and the renewal-price tracker for first-year vs. renewal math. Active promo codes are tracked on the Hallmark Movies Now promo page.
Pricing in 2026
Hallmark Movies Now's current 2026 ladder, with anchor figures in their primary billing currency:
| Tier | Anchor price | What's included |
|---|---|---|
| Monthly | $6.99/month | Full Hallmark Movies Now library |
| Annual | $69.99/year | Roughly 17% saving vs monthly |
| Bundle with Hallmark Plus | $7.99/month | Includes greeting-card perks |
The renewal-price delta — the gap between promotional first-year and steady-state pricing — is tracked on the dedicated true-price page for Hallmark Movies Now. Active promotional codes are listed on the Hallmark Movies Now promo page.
Hallmark Movies Now apps and platform support
Hallmark Movies Now ships across the following surfaces in 2026:
| Surface | Supported |
|---|---|
| Mobile (iOS, Android, wearables) | iOS, Android |
| Desktop (Windows, macOS, Linux) | Not supported |
| Web browser | Web |
| TV and streaming devices | Roku, Apple TV, Fire TV, Smart TVs, Chromecast |
| Console | Not supported |
| Other surfaces and integrations | Not applicable |
If you cancel and want to keep an existing account on a new device, see the Hallmark Movies Now cancellation guide for account-retention details.
Catalog and live-rights coverage
Hallmark Movies Now's 2025-2026 catalog hook is the rights mix described above: library of original hallmark channel and hallmark mysteries & movies films plus holiday-themed films catalogued by season (christmas, spring fling, june weddings). The practical questions for cord-cutters are which leagues / studios have exclusive output deals here, how much catalog overlaps with rival services, and whether bundled tiers reduce the household streaming bill. The video streaming category hub tracks rights shifts as they happen each broadcast season.
Use cases Hallmark Movies Now fits
- Hallmark Channel fans wanting on-demand access to the holiday films catalogue
- Romance and family-drama viewers who prefer the Hallmark editorial style
- Households watching annual 'Countdown to Christmas' premieres on demand
- Subscribers who don't want a full cable bundle just for Hallmark Channel content
If none of these matches your situation, the video streaming category hub ranks alternatives that may fit better.
Frequently asked questions
How much does Hallmark Movies Now cost in 2026?
Hallmark Movies Now's ladder starts at Monthly ($6.99/month), with the anchor reference at $6.99/month and top tier Bundle with Hallmark Plus at $7.99/month. Full breakdown in the pricing table and renewal-price math on the true-price page.
Does Hallmark Movies Now have a free tier or trial?
7-day free trial; otherwise paid See the pricing table for the entry-paid step, and the Hallmark Movies Now deal page for current promo discounts.
Who owns and operates Hallmark Movies Now?
Hallmark Movies Now is operated by Hallmark Media (formerly Crown Media Holdings). The corporate parent is Hallmark Cards, Inc., with the product headquartered in Kansas City, Missouri, United States (parent); Studio City, California (Hallmark Media) and launched in 2017 (as Hallmark Movies Now streaming service). Public-market status: privately held by Hallmark Cards, Inc..
Where is Hallmark Movies Now headquartered?
Hallmark Movies Now runs out of Kansas City, Missouri, United States (parent); Studio City, California (Hallmark Media). It is governed by Missouri and California state law and US broadcast distribution norms.
What's the 2025-2026 differentiator for Hallmark Movies Now?
Through 2025-2026 Hallmark Media has re-organised its streaming bet around the Hallmark+ bundle (combining Hallmark Movies Now content with greeting-card and rewards perks) while keeping the standalone Hallmark Movies Now SVOD product available at the lower price point.
How do I cancel Hallmark Movies Now?
Cancellation flows for web, iOS and Android are documented step-by-step in the Hallmark Movies Now cancellation guide. Time the cancellation before the renewal date to avoid the next billing cycle.
Are there Hallmark Movies Now promo codes or seasonal discounts?
Subger tracks active promo codes and seasonal deals on the Hallmark Movies Now promo page. Family / multi-user variants (where they exist) are listed in the pricing ladder above.
What devices does Hallmark Movies Now run on?
Hallmark Movies Now ships on iOS, Android, Web, Roku, Apple TV, and more. The platforms table above lists every supported surface.
How does Hallmark Movies Now compare with other video streaming options?
Fit depends on geography, ecosystem and ladder economics. The video streaming category hub on Subger benchmarks alternatives across price ladder, free tier, feature breadth and ecosystem.
How does Subger track Hallmark Movies Now pricing?
Subger pulls Hallmark Movies Now's public price card and layers historical renewal-price data so you can see when a promo first-year price falls off. See the true-price page for the delta between teaser and steady-state pricing.
Get started with Hallmark Movies Now
Pick a tier from the pricing table above that matches your usage. The Bundle with Hallmark Plus tier at $6.99/month is the most-purchased anchor for 2026 subscribers. If you're shopping around, browse the video streaming category hub to benchmark alternatives, and check the Hallmark Movies Now deal page for current promotional pricing before committing.
Before finalising, do three things: read the renewal-price math on the true-price page for Hallmark Movies Now so the first-year promo doesn't catch you out at renewal; verify the device and platform support against the surfaces you actually use day to day; and bookmark the cancellation guide so you know how to exit cleanly if usage drops. Hallmark Movies Now is a video streaming purchase that benefits from the same disciplined renewal-tracking habit Subger applies to every subscription in the catalog.
Related Subger guides
Pricing
Monthly Plan
from $7.99 (≈ THB 258.35)
/month
Annual Equivalent
from $95.88
/year
| Regional pricing | Hallmark+ Monthly |
|---|---|
| 🇺🇸United StatesUSD | $7.99≈ THB 258.35 |
Prices converted at current exchange rate
Available Guides
Sources
Subger is not affiliated with, endorsed by, or connected to Hallmark Movies Now or its parent companies. All trademarks, service marks, and logos belong to their respective owners. Information on this page is provided for informational and comparison purposes only. Pricing and plan details are sourced from publicly available information and may not reflect current offerings — please verify with the official provider. If you are a representative of this service and believe any information is inaccurate, please contact us at info@subger.com.
Similar Services
Track all your subscriptions in one place
Subger helps you manage subscriptions, find deals, and get notified about price changes across 12,000+ services.
Try Subger FreeAffiliate disclosure: Some links on this page may be affiliate links. If you make a purchase through these links, Subger may earn a small commission at no extra cost to you. This helps us keep the site free and continue providing accurate subscription information. We only recommend services we believe provide value.