Magazine Luiza — Free Service Overview

Magazine Luiza is a Brazilian e-commerce marketplace and loyalty subscription operated by Magazine Luiza S.A. (ticker B3:MGLU3), headquartered in Franca, São Paulo, Brazil. The product launched in 1957 and has become a category staple. This page tracks live pricing, named tiers, supported platforms and the practical jobs where Magazine Luiza earns its keep against competing in the Brazilian e-commerce and super-app category against MercadoLibre, Shopee and Amazon Brazil.

Quick Facts

• Operator: Magazine Luiza S.A.
• Headquarters: Franca, São Paulo, Brazil
• Founded: 1957
• Public-market status: public (B3:MGLU3)
• Flagship paid tier: Magalu Clube (Magalu Clube at R$9.90/month)
• Free tier available: Yes (Magalu app)
• Where it sells: Brazil
• 2025-2026 differentiator: In 2024-2025 Magazine Luiza accelerated profitability, launched Magalu Cloud (cloud-storage and IaaS) and continued integrating KaBuM!, Estante Virtual and other acquired marketplaces under one super-app.

What is Magazine Luiza?

Magazine Luiza is a Brazilian e-commerce marketplace and loyalty subscription that launched in 1957 under Magazine Luiza S.A.. The product is built around Brazilian marketplace with 80,000+ sellers and 100M+ SKUs, Magalu fintech with credit cards, BNPL and PIX integration, Logistics network including Magalu Entregas and 1,300+ physical stores, with the rest of the catalogue tracked in the platform sections below. The Subger catalogue page pulls live tier pricing from our internal database and links into cancel guides, deal hunters and renewal price trackers so subscribers can monitor Magazine Luiza across its full lifecycle.

Why choose Magazine Luiza

Product roadmap and 2025-2026 differentiation

Magazine Luiza is operated by Magazine Luiza S.A. out of Franca, São Paulo, Brazil, and the team continues to invest in the catalogue that subscribers care about most. The latest roadmap milestone — in 2024-2025 magazine luiza accelerated profitability, launched magalu cloud (cloud-storage — gives buyers a concrete reason to evaluate Magazine Luiza now rather than waiting for the next refresh cycle.

Feature breadth that matters

Beyond the headline, Magazine Luiza ships Magazine Você affiliate programme for creators, Magalu Cloud cloud-storage service launched 2023 and Live commerce events with branded creators. This depth matters because teams rarely buy a single capability — they need a system that absorbs adjacent jobs over time without forcing a vendor switch.

Logistics, payments and marketplace economics

Magazine Luiza runs a multi-sided platform connecting buyers, sellers and logistics partners. The Magazine Luiza team publishes its payment processors, dispute-resolution policy and merchant-onboarding requirements so subscribers understand the platform mechanics behind every transaction.

Magazine Luiza pricing in 2026

The current ladder for Magazine Luiza ranges from Magalu app (free) (R$0) up to Magalu Cloud (metered). The anchor paid tier most buyers compare is Magalu Clube at Magalu Clube at R$9.90/month, sourced from the vendor's published pricing page.

Live pricing across countries

For country-by-country billing currency, taxes and renewal pricing for Magazine Luiza, see the live pricing table on this page. It pulls directly from our catalogue so promotions, anchor tiers and price drops surface the moment we capture them.

Magazine Luiza apps and platform coverage

Magazine Luiza runs on the platforms its category demands. The table below summarises coverage as of 2026.

Use cases Magazine Luiza fits

• Subscribers using brazilian marketplace with 80,000+ sellers and 100m+ skus as their primary reason to upgrade
• Teams that need magalu fintech with credit cards, bnpl and pix integration on a single billing relationship
• Buyers who value logistics network including magalu entregas and 1,300+ physical stores as part of the Magalu Clube bundle
• Operators evaluating Magazine Luiza against competing in the Brazilian e-commerce and super-app category against MercadoLibre, Shopee and Amazon Brazil
• Existing Magazine Luiza customers expanding their footprint to Magalu Clube from a free or entry tier

Comparable products in the Subger catalogue

If you are evaluating Magazine Luiza alongside other tools, the Subger catalogue maintains a separate page per service with live pricing and tier names. Use the relevant hub to compare Magazine Luiza with adjacent Brazilian e-commerce marketplace and loyalty subscription candidates on price, free-tier availability and feature coverage. For each candidate Subger also tracks the cancellation flow, current promo codes and renewal price history so total cost of ownership is visible upfront. Start with the Browse all services, the Subscription comparisons and the Cancel guides hub.

Frequently asked questions

Who operates Magazine Luiza?

The legal operator is Magazine Luiza S.A.. The product was founded in 1957; the parent's public-market status today is public under ticker B3:MGLU3.

How much does Magazine Luiza cost in 2026?

The flagship paid tier (Magalu Clube) is Magalu Clube at R$9.90/month. The full ladder — Magalu app (free), Magalu Clube, Magalu Pay, Magalu Pro (sellers), Magalu Cloud — is in the pricing table above with feature differences per tier.

Does Magazine Luiza offer a free tier or trial?

Yes — Magalu app is available at R$0 with the usage caps shown in the pricing table above. You can also browse the Subger deals page for promotional pricing on paid tiers.

What platforms does Magazine Luiza run on?

Magazine Luiza covers the platforms shown in the platform table above. Mobile, desktop and API surfaces vary by tier, and the vendor's release notes track new integrations as they ship.

What's new in Magazine Luiza for 2025-2026?

In short, the team continues to invest where it matters most: in 2024-2025 magazine luiza accelerated profitability, launched magalu cloud (cloud-storage. That is the development most likely to influence whether Magazine Luiza is the right choice for a buyer evaluating Brazilian e-commerce marketplace and loyalty subscription options in 2026.

How does Magazine Luiza compare to other Brazilian e-commerce marketplace and loyalty subscription options?

Magazine Luiza differentiates on brazilian marketplace with 80,000+ sellers and 100m+ skus and magalu fintech with credit cards, bnpl and pix integration plus the broader feature ladder shown above. For a side-by-side comparison with adjacent products, see the Subger category hub linked at the bottom of this page.

Can I cancel Magazine Luiza anytime?

Yes — cancellation is self-service in the Magalu app under Account → Clube. Subger maintains a step-by-step cancellation guide on the cancel hub that covers the specific in-product flow, refund eligibility and what data is preserved after cancel.

Does Magazine Luiza offer team, family or enterprise pricing?

Yes — the higher tiers (Magalu Cloud) target larger deployments with admin controls, audit logs and dedicated support. Quoted pricing depends on seat count and contract length; the pricing table above shows the published anchors.

Is Magazine Luiza available outside its primary market?

Coverage details: Magazine Luiza is sold across the following markets: Brazil. See the live pricing table for country-specific tier pricing in local currencies where applicable.

Where can I find Magazine Luiza deals and promo codes?

The Subger deals page tracks current Magazine Luiza promotional pricing, and the renewal price tracker stores historical price points so subscribers can spot post-trial price hikes. Both are linked in the related guides section below.

Get started with Magazine Luiza

To sign up for Magazine Luiza, head to the live pricing table at the top of this page. Pick the tier that matches usage: Magalu app (free) for evaluation or Magalu Clube for production usage at Magalu Clube at R$9.90/month, or the Magalu Cloud tier for advanced deployments. After signup, bookmark this Subger page to monitor renewal pricing and catch any tier or anchor-price changes from Magazine Luiza S.A..

Related Subger guides

• Cancel Magazine Luiza — step-by-step cancellation guide for the current portal
• Magazine Luiza deals and promo codes — live promotional offers tracked across the year
• Magazine Luiza true price tracker — renewal-price history and post-trial cost watch
• Magazine Luiza promo codes — coupon and code archive with expiration tracking
• Browse the full Subger services catalogue