楽天証券 — Free Service Overview

楽天証券 is a investing trading brand operated by Rakuten Securities, Inc., headquartered in Setagaya, Tokyo, Japan. This Subger guide covers who runs 楽天証券, the current tier ladder and anchor pricing, the feature set that anchors the product in its category, the apps and channels its customers use, and the questions 楽天証券 subscribers ask most often.

Quick facts about 楽天証券

• Brand: 楽天証券
• Operator: Rakuten Securities, Inc.
• Headquarters: Setagaya, Tokyo, Japan
• Founded: 1999 (as DLJdirect SFG; rebranded Rakuten Securities 2003)
• Ownership: privately held; subsidiary of Rakuten Group Inc. (TYO: 4755), with a minority stake held by Mizuho Financial Group since 2022
• Category: Investing Trading
• Anchor price: JPY 0/month + interest on the Margin trading tier
• 2025-2026 buying signal: see the differentiator section below

What is 楽天証券?

楽天証券 is positioned in the investing trading space as follows: Rakuten Securities competes in Japanese online brokerage against SBI Securities, Matsui Securities and Monex on commission-free trading and NISA account share. The product is shipped by Rakuten Securities, Inc. from Setagaya, Tokyo, Japan and reaches its customers through the channels detailed in the support table later on this page. Plan availability and feature mix can vary by country and tier; the in-app or operator-site experience in your market is always the canonical source.

Who operates 楽天証券?

Operator and headquarters

楽天証券 is operated by Rakuten Securities, Inc., run from Setagaya, Tokyo, Japan. The brand traces back to 1999 (as DLJdirect SFG; rebranded Rakuten Securities 2003), giving it a track record across multiple market cycles in the investing trading category.

Ownership and corporate parent

On ownership: privately held; subsidiary of Rakuten Group Inc. (TYO: 4755), with a minority stake held by Mizuho Financial Group since 2022. State-owned, publicly listed, founder-led and private-equity-backed operators each carry different roadmap and pricing trajectories — review the operator's investor-relations or company-news page for the most recent status.

Jurisdiction and reach

With operations centred on Setagaya, Tokyo, Japan, 楽天証券 operates under the corporate and consumer-protection regime of its home jurisdiction; cross-border customers are typically served via local entities or processors as documented in the operator's terms of service.

Why choose 楽天証券

Feature breadth

楽天証券 ships the following capabilities that anchor it in the investing trading category:

• Japanese-stock and ETF trading with zero commission
• US-stock and US-ETF trading via partner brokers
• MarketSpeed II PC trading platform and iSPEED mobile app
• NISA tax-advantaged accounts and iDeCo
• FX, mutual funds and bond trading
• Rakuten Points earnable and spendable on investments

Plan structure and household fit

The current tier ladder for 楽天証券 scales from an entry plan up to higher-value options, with the Margin trading tier sitting in the sweet spot for most buyers. Annual prepay usually unlocks a meaningful discount versus month-to-month where supported; check the live widget on this page for the operator-current price in your country and currency.

2025-2026 differentiator

In 2024-2025 Rakuten Securities benefited from Japan's new NISA tax-advantaged investment regime launched January 2024 and grew alongside SBI Securities and Monex in the retail-broker market.

楽天証券 pricing in 2026

The current advertised tier ladder for 楽天証券 (as published by Rakuten Securities, Inc.; check the live widget on this page for your country and currency):

Promotional pricing, regional VAT/GST and seasonal codes can move the headline. Use Subger's tracking tools to time your purchase against active offers and to monitor the post-promo renewal price on 楽天証券.

楽天証券 apps and customer channels

Markets, instruments and fees

Scope and depth

楽天証券's position in the investing trading category rests on the feature list above plus the 2025-2026 differentiator described earlier. The depth of capability available to you depends on the tier you pick — the FX tier unlocks the most complete experience, while entry tiers focus on essentials.

Partners and ecosystem

Integrations and partner relationships are a critical buying signal in the investing trading category. Review the feature list above for 楽天証券's key partners and confirm that the providers in your existing stack are supported before committing to a paid tier.

Customer support and onboarding

Rakuten Securities, Inc. offers customer support through documented channels — help centre, app or phone and (on higher tiers) priority access. Onboarding effort scales with tier and product complexity; entry plans are typically self-serve, while top tiers include hands-on assistance.

Who 楽天証券 fits best

• Customers in Japan and adjacent markets where 楽天証券 operates
• Buyers in the investing trading category who value the named features above
• Households or businesses that benefit from the 2025-2026 differentiator highlighted earlier
• Users who want the operator-direct relationship rather than a third-party reseller
• Subscribers replacing a more expensive or less specialised alternative with a like-for-like fit

Frequently asked questions about 楽天証券

Who operates 楽天証券 and where are they based?

楽天証券 is operated by Rakuten Securities, Inc., headquartered in Setagaya, Tokyo, Japan.

When was 楽天証券 founded?

楽天証券 traces back to 1999 (as DLJdirect SFG; rebranded Rakuten Securities 2003). Ownership status as of 2025-2026: privately held; subsidiary of Rakuten Group Inc. (TYO: 4755), with a minority stake held by Mizuho Financial Group since 2022.

How much does 楽天証券 cost?

The current tier ladder runs from Free trading account (JPY 0/month) up to FX (JPY 0/month + spread). The pricing table above lists every tier; the live widget mirrors the operator's current prices for your country.

Is there a free tier or trial?

Free or trial availability for 楽天証券 is visible in the pricing table above. Promotional offers change — see the 楽天証券 deals page for current promotions.

How do I cancel 楽天証券?

Cancellation depends on how you signed up. Direct subscribers cancel in account settings; users billed via Apple, Google or a partner cancel in that store's subscription manager. Subger's 楽天証券 cancel guide walks through every billing path.

How does 楽天証券 compare on price?

Use Subger's true price tracker to compare 楽天証券's renewal price to the introductory teaser and to category alternatives. Annual prepay typically unlocks the biggest unit-cost saving where supported.

Where is 楽天証券 available?

楽天証券 is available in the markets documented on Rakuten Securities, Inc.'s site. Pricing and plan availability can vary by country — confirm in your region before subscribing.

What channels does 楽天証券 support?

See the platform table above. In summary, 楽天証券 reaches customers through the channels typical for investing trading, including the apps and customer-care surfaces listed.

What's new with 楽天証券 in 2025-2026?

In 2024-2025 Rakuten Securities benefited from Japan's new NISA tax-advantaged investment regime launched January 2024 and grew alongside SBI Securities and Monex in the retail-broker market.

Are there deals or promo codes available?

Subger tracks active 楽天証券 deals on the 楽天証券 deals page and promo codes on the 楽天証券 promo codes page. Annual prepay and loyalty bundles often beat seasonal codes.

Get started with 楽天証券

To subscribe to 楽天証券, head to the Rakuten Securities, Inc. site and pick the tier from the table above that fits your needs. The Margin trading tier is the typical starting point for engaged users; annual prepay normally delivers the best unit cost where supported. Pair this page with the linked Subger guides below to time your purchase against active deals and to monitor the post-promo renewal price.

Related Subger guides for 楽天証券

• 楽天証券 cancel guide
• 楽天証券 deals and discounts
• 楽天証券 promo codes
• 楽天証券 true price tracker
• Investing Trading category hub