Can I still watch NOW after cancelling?

Yes. Your membership remains active until the end of your current billing period. You won't be charged again, but you keep full access until that date.

Will I get a refund when I cancel?

NOW TV does not typically offer refunds for partially used billing periods. You can request a refund via help.nowtv.com/article/request-a-refund, but these are granted at NOW's discretion and are not guaranteed.

Can I reactivate my NOW membership after cancelling?

Yes. You can restart any cancelled membership at any time from your account page. You may also be offered a discounted price to rejoin.

What if I subscribed through Apple, Google, Amazon, BT, or TalkTalk?

You must cancel through the provider you used to sign up — not through NOW's website. Apple: Settings > Apple ID > Subscriptions. Google: Play Store > Payments & subscriptions. Amazon: Memberships & Subscriptions. BT and TalkTalk users should contact their provider directly.

Can I cancel in the NOW TV app?

No. If you signed up on the NOW website, you must cancel via the website on a desktop, laptop, or tablet. The app and NOW Smart Stick do not support cancellation.

How do I cancel NOW Broadband?

NOW Broadband requires a separate cancellation process. Visit help.nowtv.com/article/how-do-i-cancel-broadband or call NOW customer support, as broadband contracts may have notice periods and early exit fees.

How to Cancel NOW TV (2026)

NOW TV plans start from $4.99/month. Follow our 8-step guide to cancel your subscription in about 5 minutes — with tips to avoid retention offers.

Updated: April 2026

from $4.99/month

(≈ €4.33)

MediumYou save $59.88/year by cancelling

Estimated Time:5 minutes

Cancel Method:Website

Sign in to your NOW account

Go to nowtv.com and click the account avatar icon in the top-right corner, then sign in with your email and password if prompted.

Open account menu

Click your avatar or profile icon in the top-right corner of the page to open the dropdown menu.

Select 'Manage Now Account'

From the dropdown, choose 'Manage Now Account' (sometimes shown as 'Your Membership') to open your membership management page.

Choose the membership to cancel

On the membership page, click 'Now Membership' and locate the specific pass you want to cancel — Entertainment, Cinema, Entertainment & HBO Max, Hayu, Sports, Boost, or Ultra Boost. Each membership must be cancelled separately.

Click 'Cancel Membership'

Click the 'Cancel Membership' button next to the pass you want to remove. You will be taken through a multi-screen flow — do not close the browser until you reach the final confirmation.

Provide a cancellation reason

Select a reason for cancelling from the dropdown list presented on-screen. This is required before you can proceed.

Decline any retention offers

NOW may present a discounted offer or ask if you'd like to pause your membership instead of cancelling. Click 'Continue to cancel' or 'No thanks' to decline and proceed.

Confirm cancellation

On the final screen, confirm your cancellation. You will receive a confirmation email. You retain access until the end of your current billing period.

Cheaper Alternatives

Netflix

from $7.99/month(≈ €6.93)

Amazon Prime Video

from $8.99/month(≈ €7.80)

Paramount+

from €7.99/month

Max (HBO)

from $10.99/month(≈ €9.54)

Disney+

from €5.99/month

FAQ

Affiliate Disclosure: Some links on this page may be affiliate links. If you make a purchase through these links, Subger may earn a small commission at no extra cost to you. This helps us keep the site free and continue providing accurate subscription information. We only recommend services we believe provide value.

Need help managing your subscriptions?

Track all your subscriptions, get cancellation reminders, and find the best deals with Subger.

Try Subger Free