Apple TV+ — Overview & Pricing

Apple TV+ is Apple's original-content streaming service, home of Severance, Ted Lasso, The Morning Show, Slow Horses, Pachinko, and the Apple-funded film library including CODA (the first streaming film to win Best Picture). The service is operated by Apple Inc. (NASDAQ: AAPL), headquartered in Cupertino, California. Apple TV+ launched in November 2019, anchors at $12.99/month after a 7-day free trial, and is included with the Apple One bundle. Unlike most competitors Apple TV+ has no ad-supported tier — every subscription is ad-free at the same price.

Quick facts · Operator: Apple Inc. (NASDAQ: AAPL) · Headquarters: Cupertino, California, United States · Launched: 2019 · Pricing anchor: $12.99/month for Apple TV+ standalone, $19.95/month for Apple One Individual · No ad-supported tier — every subscription is ad-free · Apple One bundle from $19.95/month · MLS Season Pass and Formula 1 added 2025-2026.

What is Apple TV+?

Apple TV+ is Apple's original-content subscription streaming service, launched in November 2019. Unlike Netflix or Disney+, Apple TV+ catalogues only Apple-funded originals and exclusives — no licenced back catalogue — keeping the library tight (a few hundred titles) but consistent in production quality. Headline series include Severance, Ted Lasso, The Morning Show, Slow Horses, Pachinko, For All Mankind, and Foundation; films include CODA (2022 Best Picture), Killers of the Flower Moon, and Napoleon. Apple TV+ is operated by Apple Inc. (NASDAQ: AAPL) and is also available as part of the Apple One subscription bundle alongside iCloud+, Apple Music, and Apple Arcade.

Why choose Apple TV+

Privacy and data handling

Apple TV+'s data-handling practices are published by Apple Inc. in the privacy policy linked from the Apple site. As a video streaming service operated from Cupertino, California, United States, Apple processes account, billing, and usage data under the data-protection regime applicable to its headquarters jurisdiction. Consult the published policy for the authoritative current statement on collection, retention, and third-party sharing.

Features and product surface

Apple bundles a specific feature set into the Apple TV+ subscription:

• Original films and series — Severance, Ted Lasso, The Morning Show, Slow Horses, Pachinko, Foundation, For All Mankind, plus the CODA Best Picture winner
• Friday Night Baseball — two MLB games every Friday during the regular season, included with Apple TV+
• Major League Soccer Season Pass — every MLS match worldwide via the MLS Season Pass on Apple TV+ from 2026
• Formula 1 (US, 2026) — live US broadcast of every Formula 1 race starts in 2026 as part of the new rights deal
• 4K HDR with Dolby Vision and Atmos — every Apple TV+ title is mastered in 4K HDR with Dolby Vision and Dolby Atmos on supported devices
• Family Sharing — share Apple TV+ with up to five additional household members at no extra cost via Family Sharing
• Spatial Audio support — Dolby Atmos plus Apple's Spatial Audio with head tracking on AirPods Pro and Max

Originals depth and Apple One bundle

Apple TV+ keeps a tight, originals-only catalogue rather than chasing back-catalogue volume — Apple funds prestige series and films and skips the licenced library. That makes bundle math often favour Apple One. Apple One Individual at $19.95/month bundles Apple TV+, Apple Music, iCloud+ 50 GB, and Apple Arcade for less than the standalone price of those four services; Family at $25.95/month adds six members and 200 GB iCloud+; Premier at $37.95/month layers in News+, Fitness+, and 2 TB iCloud+.

Pricing in 2026

Apple TV+ sells access across 5 published tiers: Apple TV+, Annual, Apple One Individual, Apple One Family, Apple One Premier. The headline anchor is $12.99/month for Apple TV+ standalone, $19.95/month for Apple One Individual. Apple TV+ has no ad-supported tier — every subscription is ad-free at the flat $12.99 price. Starting 2026 Apple TV+ also picks up live Major League Soccer (every match worldwide) and live Formula 1 in the US, plus Friday Night Baseball year-round, expanding the service from a pure original-content library into a live-sports streamer. The Apple TV+ x Peacock bundle launched in 2024 at $14.99/month adds Peacock content for roughly 30% off the standalone combo.

Apple TV+ apps and platform support

Apple TV+ runs natively on Apple TV 4K, iOS, iPadOS, macOS, the Apple Vision Pro, and via the Apple TV app on Samsung, LG, Sony, Vizio smart TVs, Roku, Amazon Fire TV, Chromecast, PlayStation, Xbox, and tv.apple.com on the web. Friday Night Baseball and MLS Season Pass require the Apple TV app on a supported device.

Who operates Apple TV+

Apple TV+ is operated by Apple Inc. (NASDAQ: AAPL), headquartered in Cupertino, California. Apple was founded in 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne, and is currently the world's second-largest company by market capitalisation (alternating with Microsoft and Nvidia depending on the day). Apple TV+ launched in November 2019 as the streaming home for Apple-funded originals. The service is led by Eddy Cue (SVP Services) and operates under Apple's broader Services segment alongside Apple Music, iCloud+, Apple Arcade, and the App Store. Tim Cook has served as Apple's CEO since 2011.

Use cases Apple TV+ fits

• Prestige TV viewers — Apple TV+ targets a smaller, higher-production-quality slate than Netflix or Prime Video, with shows like Severance, Slow Horses, and Pachinko
• MLS soccer fans (2026 onwards) — MLS Season Pass on Apple TV+ streams every MLS match worldwide
• Formula 1 fans in the US (2026) — Apple takes over US Formula 1 rights in 2026, making Apple TV+ the only path to live F1 broadcasts in the US
• Apple-device households — Family Sharing covers up to five additional household members at no extra cost, and Apple One Family at $25.95/month bundles four other Apple services
• 4K HDR viewers — every Apple TV+ original is mastered in 4K HDR with Dolby Vision and Dolby Atmos, with no extra tier required
• Ad-averse viewers — Apple TV+ has no ad-supported tier, unlike Netflix Basic with Ads, Disney+ with Ads, and Prime Video which all default to ads

Frequently asked questions

How much does Apple TV+ cost in 2026?

Apple TV+ standalone is $12.99/month (or $129/year in many markets) with no ad-supported tier. Apple One bundles start at $19.95/month for Individual (TV+, Music, iCloud+ 50 GB, Arcade), $25.95/month for Family (six members, 200 GB iCloud+), and $37.95/month for Premier (News+, Fitness+, 2 TB iCloud+). Subger tracks live country rates on this page.

Does Apple TV+ have ads?

No. Apple TV+ has no ad-supported tier — every subscription is ad-free at $12.99/month. This is the main pricing differentiator from Netflix, Disney+, and Prime Video, which all default to ad-supported tiers as of 2024-2025.

How many people can use one Apple TV+ subscription?

Apple TV+ supports Family Sharing with up to five additional household members at no extra cost. Each family member streams from their own Apple ID with their own watch history and Up Next list. Family Sharing requires all members to be in the same Apple Family Sharing group.

What shows are exclusive to Apple TV+?

Severance, Ted Lasso, The Morning Show, Slow Horses, Pachinko, Foundation, For All Mankind, Silo, Bad Sisters, Shrinking, Slow Horses, and others. Films include CODA (2022 Best Picture winner), Killers of the Flower Moon, Napoleon, and Argylle.

Does Apple TV+ stream in 4K?

Yes — every Apple TV+ original is mastered in 4K HDR with Dolby Vision and Dolby Atmos, with no separate 4K surcharge. Playback in 4K requires a compatible device (Apple TV 4K, recent iPhone, recent iPad, 4K smart TV with the Apple TV app).

How do I cancel Apple TV+?

Cancel from Settings > Apple ID > Subscriptions on iPhone, iPad, or Mac, or from tv.apple.com under your account. The subscription stays active through the end of the billing period. See Subger's Apple TV+ cancellation guide for the step-by-step path.

Is Apple TV+ included with a new Apple device?

Apple has historically offered a 3-month free trial of Apple TV+ with the purchase of an eligible new Apple device. Trial availability and length vary periodically; check the Apple TV+ signup page when you activate the new device.

What is Apple One and does it include Apple TV+?

Apple One is Apple's bundle subscription. Apple One Individual ($19.95/month) bundles Apple TV+, Apple Music, iCloud+ 50 GB, and Apple Arcade. Family ($25.95/month) adds six family members and iCloud+ 200 GB. Premier ($37.95/month) adds Apple News+, Apple Fitness+, and iCloud+ 2 TB.

Does Apple TV+ have live sports?

Yes — Friday Night Baseball (two MLB games every Friday during the regular season) is included with Apple TV+. The MLS Season Pass (every MLS match worldwide) is a separate add-on. Formula 1 takes over US broadcast rights on Apple TV+ from 2026.

Where can I watch Apple TV+ outside the Apple ecosystem?

Apple TV+ is available via the Apple TV app on Samsung, LG, Sony, Vizio smart TVs, Roku, Amazon Fire TV, Chromecast, Android TV, PlayStation, Xbox, and on the web at tv.apple.com. The full feature set including 4K HDR and Atmos works on supported third-party platforms.

How to get started with Apple TV+

To subscribe to Apple TV+, the pricing table above this section shows current Subger-tracked rates for your country. For the vendor's own checkout flow, sign up at the Apple site. For renewal-vs-introductory math, see Subger's true-price tracker for Apple TV+.

Related Subger guides

• How to cancel Apple TV+ — step-by-step cancellation walkthrough plus refund-process specifics
• Apple TV+ deals — current promotional offers and partnership campaigns
• Apple TV+ promo codes — active discount codes
• Apple TV+ true-price tracker — intro-vs-renewal math
• Video streaming category hub — Subger's broader video streaming catalogue