Atlan

Atlan is a marketing & analytics product operated by Atlan Pte. Ltd.. This 2026 review covers operator background, the current tier ladder and the buying signals to weigh before subscribing. The service competes in the marketing & analytics category against regional and global alternatives, and the practical decision usually comes down to feature mix, regional availability and renewal economics rather than headline price alone.

Quick facts

• Operator: Atlan Pte. Ltd.
• Headquarters: Singapore (operations New York and Bangalore)
• Public-market status: privately held; raised USD 105M Series C 2024 at USD 750M valuation led by GIC and Meritech
• Founded: 2018 (founded by Prukalpa Sankar and Varun Banka)
• Category: marketing & analytics
• Current tiers: Atlan Cloud / Atlan Enterprise
• Anchor price (2026): enterprise pricing typically USD 50K+ ACV based on assets

What is Atlan?

Atlan is a marketing analytics product that consolidates campaign data across channels into reports and dashboards. Its product surface covers multi-channel campaign reporting alongside dashboards and custom reports, with the recurring subscription paid through the operator's direct billing or App Store / Google Play / partner-billing surfaces. Customers buy a tier matching their usage profile; the entry tier is suitable for testing the product and higher tiers add features such as conversion and attribution tracking.

Why choose Atlan

Operator and ecosystem context

Atlan is run by Atlan Pte. Ltd. out of Singapore (operations New York and Bangalore), established 2018 (founded by Prukalpa Sankar and Varun Banka). That matters because the marketing & analytics category is increasingly consolidated and the operator's ownership structure (public vs. private, parent group, regulatory footprint) shapes how aggressively the product is supported and how stable the subscription terms are over multi-year renewals.

Plan structure and pricing tiers

The tier ladder splits across Atlan Cloud for testing the service, Atlan Enterprise for everyday use, and a premium / annual option for power users or teams. Anchor pricing for 2026: enterprise pricing typically USD 50K+ ACV based on assets. Consult Subger's true-price tracker for Atlan for all-in renewal costs.

Marketing analytics and reporting features

Beyond the headline features, the 2025-2026 differentiator for Atlan is 2024-2025 launched Atlan AI for data context generation; Gartner Magic Quadrant Visionary 2024; competing with Alation and Collibra in metadata management. That gives the subscription a credible roadmap for the year ahead and distinguishes it from operators that are running their marketing & analytics catalog on autopilot.

Atlan features that matter in 2026

Highlights of the current feature set:

• multi-channel campaign reporting
• dashboards and custom reports
• conversion and attribution tracking
• integrations with Google Ads, Meta, LinkedIn and ad networks
• alerts on KPI thresholds
• API and data exports

Buyers should treat this list as a baseline for Atlan in the marketing & analytics category — confirm specific feature availability for your region on the operator's site, since some features and tier names vary between countries.

Atlan pricing in 2026

Reference pricing for Atlan in 2026: enterprise pricing typically USD 50K+ ACV based on assets. The tier ladder typically looks like:

Subger pairs the public price with the actual all-in cost (taxes, FX conversion, promotional first-period anchors that step up at renewal):

Atlan apps and platform support

Surface availability for Atlan can vary by region and tier — confirm current app availability and supported devices on the operator's site before subscribing.

Who Atlan fits

Atlan is most likely a good match for the following buyers:

• Marketing teams who want unified reporting across paid, social and web analytics without building a custom data warehouse — the core target audience for the product.
• The category-focused subscriber who specifically wants multi-channel campaign reporting from a marketing & analytics operator rather than a generalist platform.
• The team or household subscriber evaluating the tier ladder (Atlan Cloud / Atlan Enterprise) and willing to pay up for dashboards and custom reports.
• The cross-device user who needs apps across the surfaces listed above plus a credible upgrade path as new devices are added.
• The price-sensitive shopper who wants to track promotional anchors via Subger's true-price tracker and deals page before committing to annual billing.

Frequently asked questions

What is Atlan and who runs it?

Atlan is a marketing & analytics product operated by Atlan Pte. Ltd. headquartered in Singapore (operations New York and Bangalore), founded 2018 (founded by Prukalpa Sankar and Varun Banka). It is sold via direct subscription on the operator's website and apps, with payments processed through the operator's billing surfaces.

How much does Atlan cost in 2026?

Current tiers are Atlan Cloud, Atlan Enterprise. Anchor reference pricing for 2026: enterprise pricing typically USD 50K+ ACV based on assets. Confirm the live regional price on the operator's site before committing, since promotional cycles and FX conversion can shift the all-in renewal cost.

Is there a free tier or free trial for Atlan?

There is no perpetual free tier listed publicly for the standard Atlan subscription; the operator may run introductory trials periodically. Check the live signup page for current trial promotions.

Where is Atlan available?

Availability follows the operator's service footprint anchored on Singapore (operations New York and Bangalore). Confirm regional availability on the official site before subscribing, especially for products that have country-specific catalog or pricing rules.

What 2025-2026 features set Atlan apart right now?

The current 2025-2026 differentiator is 2024-2025 launched Atlan AI for data context generation; Gartner Magic Quadrant Visionary 2024; competing with Alation and Collibra in metadata management. Together with the headline features listed above, that gives buyers a concrete signal that the subscription is being actively developed rather than coasting on a legacy catalog.

Which devices and platforms does Atlan support?

Coverage spans the surfaces shown in the platform table above. The current mobile, web and (where applicable) desktop apps are the recommended way to consume the service; older clients may be deprecated in successive releases.

How do I cancel Atlan?

Cancel through the account or subscription settings on the surface where you bought the plan: the operator's website for direct subscriptions, the App Store or Google Play for in-app purchases, or the partner billing portal for bundled subscriptions. Subger's cancellation guide for Atlan walks through each route step-by-step.

Does Atlan offer a team or family plan?

Team, household or family structures depend on the tier. The Atlan Enterprise tier commonly adds multi-seat or multi-profile support; the entry Atlan Cloud tier may restrict usage. Confirm the per-tier seat limit on the live pricing page before committing to annual billing.

Is Atlan worth it compared to marketing & analytics alternatives?

Value depends on three factors: the specific feature mix you'll use (see the features list above), the regional price after taxes (Subger's true-price tracker for Atlan reconciles the headline price with the actual all-in renewal cost), and the credibility of the operator's 2025-2026 roadmap. Buyers should weigh these together rather than relying on headline price alone.

How can I track price changes for Atlan?

Subger's renewal tracker for Atlan records list-price changes plus promotional anchors over time. Pair it with the deals page for current discount codes and the promo codes page for stackable savings at signup.

Get started with Atlan

Confirm the current regional price on the operator's site (enterprise pricing typically USD 50K+ ACV based on assets), choose the tier that matches your usage (Atlan Cloud, Atlan Enterprise are the most common starting points), and check Subger's deals page for Atlan for promotional anchors before completing checkout. Track the subscription's true renewal cost with the true-price tracker once you're signed up.

Related Subger guides

• Cancel Atlan guide
• Latest Atlan deals
• Atlan promo codes
• Atlan true price and renewal tracker
• Browse the marketing & analytics category hub
• All services on Subger