Bilibili Premium

Bilibili Premium is a anime & asian product operated by Bilibili Inc.. This 2026 review covers operator background, the current tier ladder and the practical decision points before subscribing. The service competes in the anime & asian category against regional and global alternatives, and the choice usually comes down to feature mix, regional availability and renewal economics rather than headline price alone.

Quick facts

• Operator: Bilibili Inc.
• Headquarters: Shanghai, China
• Public-market status: publicly listed on Hong Kong Stock Exchange (HKG: 9626) and NASDAQ (BILI)
• Founded: 2009
• Category: anime & asian
• Current tiers: Free / Big Member (Da Hui Yuan) / Annual Big Member
• Anchor price (2026): Big Member CNY 25/month or CNY 168/year; promotional first-month CNY 6

What is Bilibili Premium?

Bilibili Premium is a video streaming product that builds its catalog from licensed third-party content combined with operator-funded originals. Its product surface covers streaming catalog of licensed films and series alongside operator-funded originals, with the recurring subscription paid through direct billing on the operator's site or App Store / Google Play / partner-billing surfaces. Customers buy a tier matching their usage profile; the entry tier suits testing the product and higher tiers add features such as mobile, web and Smart TV apps.

Why choose Bilibili Premium

Operator and ecosystem context

Bilibili Premium is run by Bilibili Inc. out of Shanghai, China, established 2009. That matters because the anime & asian category is increasingly consolidated and the operator's ownership structure shapes how aggressively the product is supported and how stable the subscription terms are over multi-year renewals.

Plan structure and pricing tiers

The tier ladder splits across Free for testing the service, Big Member (Da Hui Yuan) for everyday use, and Annual Big Member for power users or households. Anchor pricing for 2026: Big Member CNY 25/month or CNY 168/year; promotional first-month CNY 6. Consult Subger's true-price tracker for Bilibili Premium for all-in renewal costs after taxes and FX conversion.

Catalog and content depth

Beyond the headline features, the 2025-2026 development focus for Bilibili Premium is 2024-2025 continued growth past 340M MAU; expansion of original anime and game-streaming categories alongside Q1 2024 first profitable quarter. That signals a credible roadmap for the year ahead and distinguishes the operator from competitors running their anime & asian product on autopilot.

Bilibili Premium features that matter in 2026

Highlights of the current feature set:

• streaming catalog of licensed films and series
• operator-funded originals
• mobile, web and Smart TV apps
• Chromecast and AirPlay support
• offline downloads on mobile
• multi-profile household setup

Buyers should treat this list as a baseline for Bilibili Premium in the anime & asian category — confirm specific feature availability for your region on the operator's site, since some features and tier names vary between countries.

Bilibili Premium pricing in 2026

Reference pricing for Bilibili Premium in 2026: Big Member CNY 25/month or CNY 168/year; promotional first-month CNY 6. The tier ladder typically looks like:

Subger pairs the public price with the actual all-in cost (taxes, FX conversion, promotional first-period anchors that step up at renewal):

Bilibili Premium apps and platform support

Surface availability for Bilibili Premium can vary by region and tier — confirm current app availability and supported devices on the operator's site before subscribing.

Who Bilibili Premium fits

Bilibili Premium is most likely a good match for the following buyers:

• Households that want a focused entertainment catalog with apps across mobile, web and smart tv surfaces — the core target audience for the product.
• The category-focused subscriber who specifically wants streaming catalog of licensed films and series from a anime & asian operator rather than a generalist platform.
• The household subscriber evaluating the tier ladder (Free / Big Member (Da Hui Yuan) / Annual Big Member) and willing to pay up for operator-funded originals.
• The cross-device user who needs apps across the surfaces listed above plus a credible upgrade path as new devices are added.
• The price-sensitive shopper who wants to track promotional anchors via Subger's true-price tracker and deals page before committing to annual billing.

Frequently asked questions

What is Bilibili Premium and who runs it?

Bilibili Premium is a anime & asian product operated by Bilibili Inc. headquartered in Shanghai, China, founded 2009. It is sold via direct subscription on the operator's website and apps, with payments processed through the operator's billing surfaces.

How much does Bilibili Premium cost in 2026?

Current tiers are Free, Big Member (Da Hui Yuan), Annual Big Member. Anchor reference pricing for 2026: Big Member CNY 25/month or CNY 168/year; promotional first-month CNY 6. Confirm the live regional price on the operator's site before committing, since promotional cycles and FX conversion can shift the all-in renewal cost.

Is there a free tier or free trial for Bilibili Premium?

Yes — Free is available without an immediate paid commitment.

Where is Bilibili Premium available?

Availability follows the operator's licensing and service footprint anchored on Shanghai, China. Confirm regional availability on the official site before subscribing, especially for products that have country-specific catalog or pricing rules.

What 2025-2026 developments set Bilibili Premium apart right now?

The current 2025-2026 development focus is 2024-2025 continued growth past 340M MAU; expansion of original anime and game-streaming categories alongside Q1 2024 first profitable quarter. Together with the headline features listed above, that gives buyers a concrete signal that the subscription is being actively developed rather than coasting on a legacy catalog.

Which devices and platforms does Bilibili Premium support?

Coverage spans the surfaces shown in the platform table above. The current mobile, web and (where applicable) Smart TV apps are the recommended way to consume the service; older devices may be deprecated in successive releases as the operator focuses engineering effort on supported platforms.

How do I cancel Bilibili Premium?

Cancel through the account or subscription settings on the surface where you bought the plan: the operator's website for direct subscriptions, the App Store or Google Play for in-app purchases, or the partner billing portal for bundled subscriptions. Subger's cancellation guide for Bilibili Premium walks through each route step-by-step.

Does Bilibili Premium offer a family or multi-user plan?

Family or multi-account structures depend on the tier. The Annual Big Member tier commonly adds multi-profile or multi-device support; the entry Free tier may restrict simultaneous usage. Confirm the per-tier seat limit on the live pricing page before committing to annual billing.

Is Bilibili Premium worth it compared to anime & asian alternatives?

Value depends on three factors: the specific feature mix you'll use (see the features list above), the regional price after taxes (Subger's true-price tracker for Bilibili Premium reconciles the headline price with the actual all-in renewal cost), and the credibility of the operator's 2025-2026 roadmap. Weigh these together rather than relying on headline price alone.

How can I track price changes for Bilibili Premium?

Subger's renewal tracker for Bilibili Premium records list-price changes plus promotional anchors over time. Pair it with the deals page for current discount codes and the promo codes page for stackable savings at signup.

Get started with Bilibili Premium

Confirm the current regional price on the operator's site (Big Member CNY 25/month or CNY 168/year; promotional first-month CNY 6), choose the tier that matches your usage (Free, Big Member (Da Hui Yuan) are the most common starting points), and check Subger's deals page for Bilibili Premium for promotional anchors before completing checkout. Track the subscription's true renewal cost with the true-price tracker once you're signed up.

Related Subger guides

• Cancel Bilibili Premium guide
• Latest Bilibili Premium deals
• Bilibili Premium promo codes
• Bilibili Premium true price and renewal tracker
• Browse the anime & asian category hub
• All services on Subger