Brevo — Overview & Pricing
Brevo is a Email & Marketing service with plans starting from $9.00/month. Browse pricing tiers, available discounts, and alternatives below.
Updated: May 2026
About Brevo
Brevo — full review and pricing
Quick facts. Brevo is operated by Sendinblue SAS (rebranded Brevo), headquartered in Paris, France, with the brand established in 2012 by Armand Thiberge (as Sendinblue; rebranded Brevo 2023). The operator is privately held; backed by Bridgepoint, Bpifrance and Partech ($160M Series C 2020). Brevo positions itself as a French email-marketing and CRM platform competing with Mailchimp and ActiveCampaign, billed via the tier structure detailed below.
Brevo markets a email & marketing subscription targeted at users who want a fully-managed product without piecing it together themselves. The pricing snapshot below pulls Subger's live tracker, so anchor prices stay current as Brevo adjusts published rates. The rest of this page details the operator, current tiers, feature coverage, support reach and 10 short FAQs. For the canonical reference, cross-check the vendor's own pricing page — figures here mirror it within the cache window.
Operator background
Brevo runs under Sendinblue SAS (rebranded Brevo), headquartered in Paris, France. The product was established in 2012 by Armand Thiberge (as Sendinblue; rebranded Brevo 2023), and the company is currently privately held; backed by Bridgepoint, Bpifrance and Partech ($160M Series C 2020). Brevo sits in the email & marketing category and competes for the same recurring spend as nearby email & marketing brands on this site. See related coverage in /en/us/promo and /en/us/deal for cross-brand context.
Headquarters and corporate status
- Legal entity: Sendinblue SAS (rebranded Brevo)
- HQ: Paris, France
- Founded / launched: 2012 by Armand Thiberge (as Sendinblue; rebranded Brevo 2023)
- Ownership: privately held; backed by Bridgepoint, Bpifrance and Partech ($160M Series C 2020)
The operator's corporate status determines who you contract with at checkout — typically the legal entity above, even if billing goes through a regional reseller.
Why Brevo matters in email & marketing
Brevo positions itself as a French email-marketing and CRM platform competing with Mailchimp and ActiveCampaign. The 2024-2025 differentiator: 2024-2025 deepened CRM + Conversations + Meeting product suite; Brevo Pay launched for European PSP transactions.
Pricing and tier structure
Current tier structure: Free (300 emails/day); Starter $9/mo; Business $18/mo; BrevoPlus enterprise quote. The anchor price referenced for headline comparison is Starter $9/mo (5K contacts).
Plan grid
| Plan | Anchor price | Notes |
|---|---|---|
| Entry / free tier | See plan grid | Limited or free access where offered |
| Mid plan | Starter $9/mo (5K contacts) | Headline tier referenced above |
| Top plan | See plan grid | Adds upgraded benefits or higher allowances |
What changes between tiers
Higher tiers typically unlock larger allowances, additional household members or extra premium content; entry tiers exist for trial usage. Live prices in the Subger plan tracker override these anchors when Brevo adjusts published rates.
Recent pricing context (2024-2025)
2024-2025 deepened CRM + Conversations + Meeting product suite; Brevo Pay launched for European PSP transactions. Annual commitments commonly trim 10-20% off the headline monthly rate; check the live grid above before purchase.
Feature coverage
Brevo ships with the following named capabilities relevant to email & marketing:
- Email marketing automation
- Transactional email API
- SMS and WhatsApp campaigns
- Brevo CRM and Conversations live chat
- Marketing calendar with drag-and-drop
Feature matrix
| Feature area | Coverage |
|---|---|
| Headline use case | A french email-marketing and crm platform competing with mailchimp and activecampaign |
| Platform support | Mobile + web where applicable |
| Payment options | Local + card |
| Customer support | Operator-provided channels |
| Geographic scope | Operator footprint |
Platform and device reach
Coverage spans the operator's published device list — typically modern iOS and Android plus a web client; some categories add desktop apps, smart-TV apps or vehicle integrations where relevant. Check the vendor's "Supported devices" page if you depend on a less common platform.
Sending infrastructure and feature ceiling
Sending stack covers SPF/DKIM/DMARC authentication, transactional API and bulk campaigns; feature ceiling adds automation flows, CRM and segmentation as you climb tiers.
What this means for buyers
The category-specific behaviour above is the single biggest factor when comparing Brevo against alternatives in the same email & marketing bracket. Buyers who care about the feature mix detailed here will typically rank Brevo higher than buyers focused on price alone.
Support, billing and account management
Brevo offers customer support through the operator's standard channels — typically an in-app help centre, email contact and (for paid tiers) live chat or phone support during business hours.
Cancellation and refunds
You can cancel Brevo directly from the account dashboard. Refund policy follows the operator's published terms; many email & marketing services prorate or do not refund partial periods after the renewal date. See the cancel guide hub for the standard cancellation workflow.
Free trials and money-back
Free trials, money-back windows and intro pricing vary by tier and country. Anchor: Starter $9/mo (5K contacts).
Comparison context
In the email & marketing category, Brevo competes with nearby brands you can browse via /en/us/compare. Buyers commonly look at Brevo alongside two or three peers before committing — the side-by-side compare table on this site lets you stack feature coverage and price in one view.
When Brevo is the right pick
- You want a French email-marketing and CRM platform competing with Mailchimp and ActiveCampaign and the feature mix listed above
- The anchor price (Starter $9/mo (5K contacts)) fits the budget
- The operator's footprint covers your country
When to look elsewhere
- You need a specific feature Brevo does not list
- You are in a country outside the operator's main footprint
- The 2024-2025 differentiator (2024-2025 deepened CRM + Conversations + Meeting product suite; Brevo Pay launched for European PSP transactions) is not relevant to your use case
Frequently asked questions
What is Brevo?
Brevo is a email & marketing subscription operated by Sendinblue SAS (rebranded Brevo) out of Paris, France, established in 2012 by Armand Thiberge (as Sendinblue; rebranded Brevo 2023). It is currently privately held; backed by Bridgepoint, Bpifrance and Partech ($160M Series C 2020).
How much does Brevo cost?
Current tier structure: Free (300 emails/day); Starter $9/mo; Business $18/mo; BrevoPlus enterprise quote. Anchor headline price: Starter $9/mo (5K contacts). See the pricing table above for the live grid.
Who owns Brevo?
The brand is owned and operated by Sendinblue SAS (rebranded Brevo). Corporate status: privately held; backed by Bridgepoint, Bpifrance and Partech ($160M Series C 2020).
Where is Brevo available?
Brevo operates from Paris, France with country availability tied to the operator's footprint and licensing reach. Cross-check the vendor's region list before subscribing if you travel often.
Can I cancel Brevo any time?
Yes — cancellation runs through the operator's account dashboard. See the cancel guide hub for the standard workflow and country-specific notes.
Does Brevo offer a free trial?
Free-trial availability varies by tier and country. The anchor price (Starter $9/mo (5K contacts)) is the post-trial headline rate; trials, when offered, run 7 to 30 days depending on promo.
What payment methods does Brevo accept?
Payment methods follow the operator's checkout — typically major cards (Visa, Mastercard, Amex) plus locally-relevant alternatives like Apple Pay, Google Pay or country-specific wallets.
Is Brevo worth it in 2025?
Brevo's 2025 value depends on the feature mix you actually use. The 2024-2025 update — 2024-2025 deepened CRM + Conversations + Meeting product suite; Brevo Pay launched for European PSP transactions — is the single most relevant signal for current-year buyers.
How is Brevo different from competitors?
Brevo differentiates as a French email-marketing and CRM platform competing with Mailchimp and ActiveCampaign. The operator background, founding year (2012 by Armand Thiberge (as Sendinblue; rebranded Brevo 2023)) and 2024-2025 update give buyers a sense of where the brand sits versus alternatives.
Where can I track Brevo pricing changes?
Subger's live tracker updates the anchor price (Starter $9/mo (5K contacts)) automatically when Brevo adjusts published rates. Bookmark the Subger Brevo page and check the pricing table above.
Sources and updates
Operator + tier + ownership facts compiled from public vendor disclosures, press releases and regulatory filings current to 2024-2025. Anchor price: Starter $9/mo (5K contacts). Last refreshed at the timestamp in Subger's plan tracker.
Related on Subger
Browse adjacent coverage:
Pricing
Monthly Plan
from $9.00 (≈ €7.67)
/month
Annual Equivalent
from $108.00
/year
| Regional pricing | Starter Monthly | Business Monthly |
|---|---|---|
| 🇺🇸United StatesUSD | $9.00≈ €7.67 | $18.00≈ €15.33 |
Prices converted at current exchange rate
Sources
Subger is not affiliated with, endorsed by, or connected to Brevo or its parent companies. All trademarks, service marks, and logos belong to their respective owners. Information on this page is provided for informational and comparison purposes only. Pricing and plan details are sourced from publicly available information and may not reflect current offerings — please verify with the official provider. If you are a representative of this service and believe any information is inaccurate, please contact us at info@subger.com.
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