Microsoft Clarity — Free Service Overview
Microsoft Clarity is a free Dev Tools & IDEs service. Browse features, available discounts, and alternatives below.
Updated: May 2026
About Microsoft Clarity
Microsoft Clarity
Microsoft Clarity is operated by Microsoft Corporation, headquartered in Redmond, Washington, United States (Subsidiary of NASDAQ: MSFT). The product launched in 2020 and Microsoft's free behavioural analytics tool. This 2026 review covers operator context, the current tier ladder, the feature set that matters for buyers and the live signals to watch before subscribing.
Quick facts
- Operator: Microsoft Corporation
- Headquarters: Redmond, Washington, United States
- Public-market status: Subsidiary of NASDAQ: MSFT
- Founded: 2020
- Category: marketing & analytics
- Current tiers: Free
- Anchor price (2026): unlimited sessions, projects free
- Competitive set: competing with Hotjar, FullStory and Smartlook in session replay and heatmaps
What is Microsoft Clarity?
Microsoft Clarity is Microsoft's free behavioural analytics tool. The product is competing with Hotjar, FullStory and Smartlook in session replay and heatmaps. Customers buy a tier that matches their usage profile — the entry tier handles session replay and heatmaps for unlimited sites, while the mid and premium tiers add depth such as click maps, scroll maps and area maps and dead clicks, rage clicks and excessive scrolling detection. Subscription billing happens through the operator's checkout or partner billing surfaces (App Store / Google Play / direct card on file).
Why choose Microsoft Clarity
Operator and market position
Microsoft Corporation runs Microsoft Clarity from Redmond, Washington, United States. Its public-market status (Subsidiary of NASDAQ: MSFT) and category position (competing with Hotjar, FullStory and Smartlook in session replay and heatmaps) shape the credibility of the operator's roadmap and pricing decisions. Buyers should weigh that operator context alongside headline features — a well-capitalised parent typically translates into faster bug fixes, longer support cycles and more predictable price changes than a smaller indie operator.
Tier ladder and pricing
The Microsoft Clarity tier ladder runs Free. Anchor pricing in 2026 starts around unlimited sessions, projects free for the entry tier and steps up by tier with named feature unlocks. Confirm the live regional price on the operator's site, then cross-check Subger's true-price tracker for Microsoft Clarity for the all-in renewal cost after taxes and FX conversion.
Apps, integrations and customer experience
Apps and customer-experience surfaces matter as much as headline feature counts. Microsoft Clarity delivers its core workflow across the platform surfaces listed in the platform table below, with notifications and self-service flows handled in-app. The 2025-2026 differentiator to watch: 2024-2025 expansion of Copilot AI insights and integrations with Bing Webmaster Tools.
Microsoft Clarity features that matter in 2026
Current feature set that buyers should weigh:
- session replay and heatmaps for unlimited sites
- click maps, scroll maps and area maps
- dead clicks, rage clicks and excessive scrolling detection
- integration with Google Analytics 4 and Microsoft Advertising
- mobile app and web support
- unlimited team members
Feature availability varies by region and tier; the headline list above reflects the operator's primary positioning. Confirm specific regional availability on the operator's marketing pages before committing.
Microsoft Clarity pricing in 2026
The Microsoft Clarity tier ladder in 2026 looks like:
| Tier | Best for | Reference price (2026) |
|---|---|---|
| Free | budget-conscious or entry users | unlimited sessions, projects free |
Headline prices step up across the ladder; promotional first-period anchors and regional FX can change the all-in cost. Subger's tools reconcile the list price with the actual renewal cost:
| Subger tool | What it shows |
|---|---|
| True-price tracker | List price changes plus historical promotional anchors |
| Deals page | Active discounts and limited-time offers |
| Promo codes | Stackable codes for new and existing subscribers |
| Cancel guide | Step-by-step termination by billing surface |
Microsoft Clarity apps and platform support
| Surface | Status |
|---|---|
| Web app | Yes |
| API / integrations | Yes |
| iOS / Android | Where offered |
| Browser extensions | Where offered |
| Admin console | Higher tiers |
| Customer-support email | Yes |
Surface availability can vary by region and tier; confirm current app availability and supported devices on the operator's site before subscribing.
Who Microsoft Clarity fits
Microsoft Clarity is most likely a good match for the following buyers:
- Any website owner wanting free session replay and heatmaps without volume limits — the core target audience for the product.
- Category-focused subscribers who specifically want session replay and heatmaps for unlimited sites from competing with Hotjar, FullStory and Smartlook in session replay and heatmaps rather than a generalist platform.
- Tier-comparing households or teams evaluating the Free → Free ladder and willing to pay up for integration with Google Analytics 4 and Microsoft Advertising.
- Cross-device users who need apps across the surfaces in the platform table above.
- Price-sensitive shoppers who want to track promotional anchors via Subger's true-price tracker and deals page before committing to annual billing.
Frequently asked questions
Who runs Microsoft Clarity and where is it based?
Microsoft Clarity is run by Microsoft Corporation, headquartered in Redmond, Washington, United States. The operator's public-market status is: Subsidiary of NASDAQ: MSFT. The product was founded in 2020.
How much does Microsoft Clarity cost in 2026?
The 2026 tier ladder is Free, with anchor pricing starting around unlimited sessions, projects free. Regional currency and promotional cycles can shift the all-in cost; Subger's true-price tracker reconciles the headline price with renewal reality.
Is there a free tier or free trial for Microsoft Clarity?
Yes — the Free tier is positioned as an entry option without an immediate paid commitment.
Where is Microsoft Clarity available?
Availability follows the operator's licensing and service footprint from Redmond, Washington, United States. Confirm regional availability on the official site before subscribing.
What 2025-2026 features set Microsoft Clarity apart right now?
The live differentiator to watch: 2024-2025 expansion of Copilot AI insights and integrations with Bing Webmaster Tools. Pair that with the headline features (session replay and heatmaps for unlimited sites, click maps, scroll maps and area maps, dead clicks, rage clicks and excessive scrolling detection) to judge whether the current roadmap fits your needs.
Which competitors should buyers compare Microsoft Clarity against?
Microsoft Clarity is most directly competing with Hotjar, FullStory and Smartlook in session replay and heatmaps. Run a side-by-side feature and price comparison with those alternatives — Subger's category pages help with the shortlist.
How do I cancel Microsoft Clarity?
Cancel through the account or subscription settings on the surface where you bought the plan: the operator's website for direct subscriptions, the App Store or Google Play for in-app purchases, or the partner billing portal for bundled subscriptions. Subger's cancellation guide for Microsoft Clarity walks through each route step-by-step.
Does Microsoft Clarity offer a team or multi-seat plan?
Multi-user, team or seat structure depends on the tier. Higher tiers commonly add admin controls and SSO; entry tiers can restrict simultaneous usage. Confirm the per-tier seat limit on the live pricing page before committing.
How can I track price changes for Microsoft Clarity?
Subger's renewal tracker for Microsoft Clarity records list-price changes plus promotional anchors over time. Pair it with the deals page for current discount codes and the promo codes page for stackable savings at signup.
Get started with Microsoft Clarity
Confirm the current regional price on the Microsoft Corporation signup page, choose the tier that matches your usage (Free or Free are the most common starting points), and check Subger's deals page for Microsoft Clarity for promotional anchors before completing checkout. Track the subscription's true renewal cost with the true-price tracker once you're signed up.
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Subger is not affiliated with, endorsed by, or connected to Microsoft Clarity or its parent companies. All trademarks, service marks, and logos belong to their respective owners. Information on this page is provided for informational and comparison purposes only. Pricing and plan details are sourced from publicly available information and may not reflect current offerings — please verify with the official provider. If you are a representative of this service and believe any information is inaccurate, please contact us at info@subger.com.
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