FirstVet

FirstVet is a pet health & wellness product operated by FirstVet AB. This 2026 review covers operator background, the current tier ladder and the buying signals to weigh before subscribing. The service competes in the pet health & wellness category against regional and global alternatives, and the practical decision usually comes down to feature mix, regional availability and renewal economics rather than headline price alone.

Quick facts

• Operator: FirstVet AB
• Headquarters: Stockholm, Sweden
• Public-market status: privately held; raised EUR 100M+ from OMERS, Mubadala and others
• Founded: 2016 (founded by David Prien)
• Category: pet health & wellness
• Current tiers: Pay-per-consultation / FirstVet Membership
• Anchor price (2026): approximately EUR 25-40 per video consultation; insurance integration with major pet insurers may waive fee

What is FirstVet?

FirstVet is a pet-health or wellness subscription that combines structured programmes with progress tracking in a single app surface. Its product surface covers pet-health or wellness programmes inside the app alongside progress tracking and reminders, with the recurring subscription paid through the operator's direct billing or App Store / Google Play / partner-billing surfaces. Customers buy a tier matching their usage profile; the entry tier is suitable for testing the product and higher tiers add features such as mobile and Smart TV / wearable companion apps.

Why choose FirstVet

Operator and ecosystem context

FirstVet is run by FirstVet AB out of Stockholm, Sweden, established 2016 (founded by David Prien). That matters because the pet health & wellness category is increasingly consolidated and the operator's ownership structure (public vs. private, parent group, regulatory footprint) shapes how aggressively the product is supported and how stable the subscription terms are over multi-year renewals.

Plan structure and pricing tiers

The tier ladder splits across Pay-per-consultation for testing the service, FirstVet Membership for everyday use, and a premium / annual option for power users or households. Anchor pricing for 2026: approximately EUR 25-40 per video consultation; insurance integration with major pet insurers may waive fee. Consult Subger's true-price tracker for FirstVet for all-in renewal costs after taxes and FX conversion.

Wellness features and platform fit

Beyond the headline features, the 2025-2026 differentiator for FirstVet is 2024-2025 continued FirstVet's pan-European pet telehealth expansion (UK, Germany, France, Sweden, Norway) with 5M+ pets registered. That gives the subscription a credible roadmap for the year ahead and distinguishes it from operators that are running their pet health & wellness catalog on autopilot.

FirstVet features that matter in 2026

Highlights of the current feature set:

• pet-health or wellness programmes inside the app
• progress tracking and reminders
• mobile and Smart TV / wearable companion apps
• integration with partner clinics or wearables
• subscriber-only content and challenges
• family or household sharing

Buyers should treat this list as a baseline for FirstVet in the pet health & wellness category — confirm specific feature availability for your region on the operator's site, since some features and tier names vary between countries.

FirstVet pricing in 2026

Reference pricing for FirstVet in 2026: approximately EUR 25-40 per video consultation; insurance integration with major pet insurers may waive fee. The tier ladder typically looks like:

Subger pairs the public price with the actual all-in cost (taxes, FX conversion, promotional first-period anchors that step up at renewal):

FirstVet apps and platform support

Surface availability for FirstVet can vary by region and tier — confirm current app availability and supported devices on the operator's site before subscribing.

Who FirstVet fits

FirstVet is most likely a good match for the following buyers:

• Pet owners or wellness users who want a guided routine rather than ad-hoc consultations — the core target audience for the product.
• The category-focused subscriber who specifically wants pet-health or wellness programmes inside the app from a pet health & wellness operator rather than a generalist platform.
• The household subscriber evaluating the tier ladder (Pay-per-consultation / FirstVet Membership) and willing to pay up for progress tracking and reminders.
• The cross-device user who needs apps across the surfaces listed above plus a credible upgrade path as new devices are added.
• The price-sensitive shopper who wants to track promotional anchors via Subger's true-price tracker and deals page before committing to annual billing.

Frequently asked questions

What is FirstVet and who runs it?

FirstVet is a pet health & wellness product operated by FirstVet AB headquartered in Stockholm, Sweden, founded 2016 (founded by David Prien). It is sold via direct subscription on the operator's website and apps, with payments processed through the operator's billing surfaces.

How much does FirstVet cost in 2026?

Current tiers are Pay-per-consultation, FirstVet Membership. Anchor reference pricing for 2026: approximately EUR 25-40 per video consultation; insurance integration with major pet insurers may waive fee. Confirm the live regional price on the operator's site before committing, since promotional cycles and FX conversion can shift the all-in renewal cost.

Is there a free tier or free trial for FirstVet?

There is no perpetual free tier listed publicly for the standard FirstVet subscription; the operator may run introductory trials periodically. Check the live signup page for current trial promotions.

Where is FirstVet available?

Availability follows the operator's licensing and service footprint anchored on Stockholm, Sweden. Confirm regional availability on the official site before subscribing, especially for products that have country-specific catalog or pricing rules.

What 2025-2026 features set FirstVet apart right now?

The current 2025-2026 differentiator is 2024-2025 continued FirstVet's pan-European pet telehealth expansion (UK, Germany, France, Sweden, Norway) with 5M+ pets registered. Together with the headline features listed above, that gives buyers a concrete signal that the subscription is being actively developed rather than coasting on a legacy catalog.

Which devices and platforms does FirstVet support?

Coverage spans the surfaces shown in the platform table above. The current mobile, web and (where applicable) Smart TV apps are the recommended way to consume the service; older devices may be deprecated in successive releases as the operator focuses engineering effort on supported platforms.

How do I cancel FirstVet?

Cancel through the account or subscription settings on the surface where you bought the plan: the operator's website for direct subscriptions, the App Store or Google Play for in-app purchases, or the partner billing portal for bundled subscriptions. Subger's cancellation guide for FirstVet walks through each route step-by-step.

Does FirstVet offer a family or multi-user plan?

Family or multi-account structures depend on the tier. The FirstVet Membership tier commonly adds multi-profile or multi-device support; the entry Pay-per-consultation tier may restrict simultaneous usage. Confirm the per-tier seat limit on the live pricing page before committing to annual billing.

Is FirstVet worth it compared to pet health & wellness alternatives?

Value depends on three factors: the specific feature mix you'll use (see the features list above), the regional price after taxes (Subger's true-price tracker for FirstVet reconciles the headline price with the actual all-in renewal cost), and the credibility of the operator's 2025-2026 roadmap. Buyers should weigh these together rather than relying on headline price alone.

How can I track price changes for FirstVet?

Subger's renewal tracker for FirstVet records list-price changes plus promotional anchors over time. Pair it with the deals page for current discount codes and the promo codes page for stackable savings at signup.

Get started with FirstVet

Confirm the current regional price on the operator's site (approximately EUR 25-40 per video consultation; insurance integration with major pet insurers may waive fee), choose the tier that matches your usage (Pay-per-consultation, FirstVet Membership are the most common starting points), and check Subger's deals page for FirstVet for promotional anchors before completing checkout. Track the subscription's true renewal cost with the true-price tracker once you're signed up.

Related Subger guides

• Cancel FirstVet guide
• Latest FirstVet deals
• FirstVet promo codes
• FirstVet true price and renewal tracker
• Browse the pet health & wellness category hub
• All services on Subger