GoTo

GoTo is a team chat & video product operated by GoTo Group, Inc.. This 2026 review covers operator background, the current tier ladder and the buying signals to weigh before subscribing. The service competes in the team chat & video category against regional and global alternatives, and the practical decision usually comes down to feature mix, regional availability and renewal economics rather than headline price alone.

Quick facts

• Operator: GoTo Group, Inc.
• Headquarters: Boston, Massachusetts, United States
• Public-market status: privately held; majority-owned by Francisco Partners and Elliott Management after 2017 LogMeIn merger
• Founded: 2003 (Citrix Online); GoTo rebrand 2022 after LogMeIn ownership
• Category: team chat & video
• Current tiers: GoTo Connect Basic / Standard / Premium / GoTo Resolve / GoTo Webinar
• Anchor price (2026): Connect Standard from USD 32/user/month; GoTo Resolve from USD 49/agent/month; GoTo Webinar from USD 49/month

What is GoTo?

GoTo is a consumer subscription that layers premium features on top of a free core experience. Its product surface covers core free experience alongside premium features unlocked on subscription, with the recurring subscription paid through the operator's direct billing or App Store / Google Play / partner-billing surfaces. Customers buy a tier matching their usage profile; the entry tier is suitable for testing the product and higher tiers add features such as ad-free or boosted-visibility options.

Why choose GoTo

Operator and ecosystem context

GoTo is run by GoTo Group, Inc. out of Boston, Massachusetts, United States, established 2003 (Citrix Online); GoTo rebrand 2022 after LogMeIn ownership. That matters because the team chat & video category is increasingly consolidated and the operator's ownership structure (public vs. private, parent group, regulatory footprint) shapes how aggressively the product is supported and how stable the subscription terms are over multi-year renewals.

Plan structure and pricing tiers

The tier ladder splits across GoTo Connect Basic for testing the service, Standard for everyday use, and Premium for power users or households. Anchor pricing for 2026: Connect Standard from USD 32/user/month; GoTo Resolve from USD 49/agent/month; GoTo Webinar from USD 49/month. Consult Subger's true-price tracker for GoTo for all-in renewal costs after taxes and FX conversion.

Premium features and platform fit

Beyond the headline features, the 2025-2026 differentiator for GoTo is 2024-2025 expanded GoTo AI Assist for sales transcription, summarisation and call coaching across GoTo Connect (UCaaS) and Resolve (IT management). That gives the subscription a credible roadmap for the year ahead and distinguishes it from operators that are running their team chat & video catalog on autopilot.

GoTo features that matter in 2026

Highlights of the current feature set:

• core free experience
• premium features unlocked on subscription
• ad-free or boosted-visibility options
• mobile and web apps
• subscription management inside the app store or operator account
• priority support on higher tiers

Buyers should treat this list as a baseline for GoTo in the team chat & video category — confirm specific feature availability for your region on the operator's site, since some features and tier names vary between countries.

GoTo pricing in 2026

Reference pricing for GoTo in 2026: Connect Standard from USD 32/user/month; GoTo Resolve from USD 49/agent/month; GoTo Webinar from USD 49/month. The tier ladder typically looks like:

Subger pairs the public price with the actual all-in cost (taxes, FX conversion, promotional first-period anchors that step up at renewal):

GoTo apps and platform support

Surface availability for GoTo can vary by region and tier — confirm current app availability and supported devices on the operator's site before subscribing.

Who GoTo fits

GoTo is most likely a good match for the following buyers:

• Users who get value from the free product and want the premium feature set without ad interruptions — the core target audience for the product.
• The category-focused subscriber who specifically wants core free experience from a team chat & video operator rather than a generalist platform.
• The household subscriber evaluating the tier ladder (GoTo Connect Basic / Standard / Premium) and willing to pay up for premium features unlocked on subscription.
• The cross-device user who needs apps across the surfaces listed above plus a credible upgrade path as new devices are added.
• The price-sensitive shopper who wants to track promotional anchors via Subger's true-price tracker and deals page before committing to annual billing.

Frequently asked questions

What is GoTo and who runs it?

GoTo is a team chat & video product operated by GoTo Group, Inc. headquartered in Boston, Massachusetts, United States, founded 2003 (Citrix Online); GoTo rebrand 2022 after LogMeIn ownership. It is sold via direct subscription on the operator's website and apps, with payments processed through the operator's billing surfaces.

How much does GoTo cost in 2026?

Current tiers are GoTo Connect Basic, Standard, Premium, GoTo Resolve, GoTo Webinar. Anchor reference pricing for 2026: Connect Standard from USD 32/user/month; GoTo Resolve from USD 49/agent/month; GoTo Webinar from USD 49/month. Confirm the live regional price on the operator's site before committing, since promotional cycles and FX conversion can shift the all-in renewal cost.

Is there a free tier or free trial for GoTo?

There is no perpetual free tier listed publicly for the standard GoTo subscription; the operator may run introductory trials periodically. Check the live signup page for current trial promotions.

Where is GoTo available?

Availability follows the operator's licensing and service footprint anchored on Boston, Massachusetts, United States. Confirm regional availability on the official site before subscribing, especially for products that have country-specific catalog or pricing rules.

What 2025-2026 features set GoTo apart right now?

The current 2025-2026 differentiator is 2024-2025 expanded GoTo AI Assist for sales transcription, summarisation and call coaching across GoTo Connect (UCaaS) and Resolve (IT management). Together with the headline features listed above, that gives buyers a concrete signal that the subscription is being actively developed rather than coasting on a legacy catalog.

Which devices and platforms does GoTo support?

Coverage spans the surfaces shown in the platform table above. The current mobile, web and (where applicable) Smart TV apps are the recommended way to consume the service; older devices may be deprecated in successive releases as the operator focuses engineering effort on supported platforms.

How do I cancel GoTo?

Cancel through the account or subscription settings on the surface where you bought the plan: the operator's website for direct subscriptions, the App Store or Google Play for in-app purchases, or the partner billing portal for bundled subscriptions. Subger's cancellation guide for GoTo walks through each route step-by-step.

Does GoTo offer a family or multi-user plan?

Family or multi-account structures depend on the tier. The GoTo Webinar tier commonly adds multi-profile or multi-device support; the entry GoTo Connect Basic tier may restrict simultaneous usage. Confirm the per-tier seat limit on the live pricing page before committing to annual billing.

Is GoTo worth it compared to team chat & video alternatives?

Value depends on three factors: the specific feature mix you'll use (see the features list above), the regional price after taxes (Subger's true-price tracker for GoTo reconciles the headline price with the actual all-in renewal cost), and the credibility of the operator's 2025-2026 roadmap. Buyers should weigh these together rather than relying on headline price alone.

How can I track price changes for GoTo?

Subger's renewal tracker for GoTo records list-price changes plus promotional anchors over time. Pair it with the deals page for current discount codes and the promo codes page for stackable savings at signup.

Get started with GoTo

Confirm the current regional price on the operator's site (Connect Standard from USD 32/user/month; GoTo Resolve from USD 49/agent/month; GoTo Webinar from USD 49/month), choose the tier that matches your usage (GoTo Connect Basic, Standard are the most common starting points), and check Subger's deals page for GoTo for promotional anchors before completing checkout. Track the subscription's true renewal cost with the true-price tracker once you're signed up.

Related Subger guides

• Cancel GoTo guide
• Latest GoTo deals
• GoTo promo codes
• GoTo true price and renewal tracker
• Browse the team chat & video category hub
• All services on Subger