Hedvig

Hedvig is a insurance product operated by Hedvig Försäkring AB, headquartered in Stockholm, Sweden, launched in 2017. Pricing anchors at SEK 99-189/month (~$10-$18) anchor for home / contents cover, the corporate parent is Hedvig (acquired by ICA Försäkring in 2023; remained as a separate brand) (privately held; ICA Försäkring parent owned by ICA Gruppen (acquired by Royal Ahold Delhaize)), and the 2025-2026 differentiator is the same item highlighted in Quick facts: Through 2025-2026 Hedvig has continued as Sweden's leading neoinsurer, with the 2023 ICA Försäkring acquisition giving the brand parent-group financial backing while preserving Hedvig's app-first product DNA.

Quick facts

• Operator: Hedvig Försäkring AB
• Corporate parent: Hedvig (acquired by ICA Försäkring in 2023; remained as a separate brand)
• Public-market status: privately held; ICA Försäkring parent owned by ICA Gruppen (acquired by Royal Ahold Delhaize)
• Headquarters: Stockholm, Sweden
• Founded: 2017
• Anchor 2026 price: SEK 99-189/month (~$10-$18) anchor for home / contents cover
• Free tier or trial: Free quotes; premium charged monthly
• Jurisdiction: Swedish Finansinspektionen (FI) insurance supervision
• 2025-2026 differentiator: Through 2025-2026 Hedvig has continued as Sweden's leading neoinsurer, with the 2023 ICA Försäkring acquisition giving the brand parent-group financial backing while preserving Hedvig's app-first prod...

What is Hedvig?

Hedvig launched in 2017 as a insurance product from Hedvig Försäkring AB. The 2026 product surface spans iOS, Android, Web, with a feature set centred on app-first home and renter insurance with claim submission via chat, built-in travel insurance add-on for european trips, and ai-assisted claim triage to speed payouts. Subger tracks Hedvig inside its broader insurance catalog; the dedicated true-price page layers historical renewal-price data on top.

Why choose Hedvig

Product positioning

Hedvig differentiates on app-first home and renter insurance with claim submission via chat and built-in travel insurance add-on for european trips. In context: the product is headquartered in Stockholm, Sweden and operates under Swedish Finansinspektionen (FI) insurance supervision, which shapes how the team designs the catalog / coverage / feature ladder. For 2026 buyers, the headline question is whether app-first home and renter insurance with claim submission via chat matches actual usage patterns — and the insurance category hub benchmarks how Hedvig stacks up against the rest of the category on this dimension.

Feature breadth

Beyond the headline, Hedvig ships ai-assisted claim triage to speed payouts, pet, accident and electronic-device cover add-ons, and honest-pricing positioning: pay-out commitment via charitable giving model, plus apps for ios and android with policy and claim management. These are the practical levers that decide whether the subscription pays back month-to-month. Subger's renewal-price tracker spotlights any tier where the steady-state price diverges sharply from the promotional first-year rate — see the true-price page for Hedvig.

Plans and ecosystem

Hedvig runs 4 pricing tiers from Home / Renter (SEK 99/month) up to Pet / Accident (Variable). The Travel add-on tier at SEK 99-189/month (~$10-$18) anchor for home / contents cover is the most-purchased anchor — see the pricing table for the full ladder and the renewal-price tracker for first-year vs. renewal math. Active promo codes are tracked on the Hedvig promo page.

Pricing in 2026

Hedvig's current 2026 ladder, with anchor figures in their primary billing currency:

The renewal-price delta — the gap between promotional first-year and steady-state pricing — is tracked on the dedicated true-price page for Hedvig. Active promotional codes are listed on the Hedvig promo page.

Hedvig apps and platform support

Hedvig ships across the following surfaces in 2026:

If you cancel and want to keep an existing account on a new device, see the Hedvig cancellation guide for account-retention details.

Product positioning

Hedvig's product centres on app-first home and renter insurance with claim submission via chat alongside built-in travel insurance add-on for european trips. The insurance category hub benchmarks alternatives and pricing economics.

Use cases Hedvig fits

• Swedish renters wanting app-first contents cover
• Home-owners preferring digital-first claim flows over legacy carriers
• Travellers bundling EU travel cover with home insurance
• Members valuing Hedvig's pay-out commitment and charitable-giving model

If none of these matches your situation, the insurance category hub ranks alternatives that may fit better.

Frequently asked questions

How much does Hedvig cost in 2026?

Hedvig's ladder starts at Home / Renter (SEK 99/month), with the anchor reference at SEK 99-189/month (~$10-$18) anchor for home / contents cover and top tier Pet / Accident at Variable. Full breakdown in the pricing table and renewal-price math on the true-price page.

Does Hedvig have a free tier or trial?

Free quotes; premium charged monthly See the pricing table for the entry-paid step, and the Hedvig deal page for current promo discounts.

Who owns and operates Hedvig?

Hedvig is operated by Hedvig Försäkring AB. The corporate parent is Hedvig (acquired by ICA Försäkring in 2023; remained as a separate brand), with the product headquartered in Stockholm, Sweden and launched in 2017. Public-market status: privately held; ICA Försäkring parent owned by ICA Gruppen (acquired by Royal Ahold Delhaize).

Where is Hedvig headquartered?

Hedvig runs out of Stockholm, Sweden. It is governed by Swedish Finansinspektionen (FI) insurance supervision.

What's the 2025-2026 differentiator for Hedvig?

Through 2025-2026 Hedvig has continued as Sweden's leading neoinsurer, with the 2023 ICA Försäkring acquisition giving the brand parent-group financial backing while preserving Hedvig's app-first product DNA.

How do I cancel Hedvig?

Cancellation flows for web, iOS and Android are documented step-by-step in the Hedvig cancellation guide. Time the cancellation before the renewal date to avoid the next billing cycle.

Are there Hedvig promo codes or seasonal discounts?

Subger tracks active promo codes and seasonal deals on the Hedvig promo page. Family / multi-user variants (where they exist) are listed in the pricing ladder above.

What devices does Hedvig run on?

Hedvig ships on iOS, Android, Web. The platforms table above lists every supported surface.

How does Hedvig compare with other insurance options?

Fit depends on geography, ecosystem and ladder economics. The insurance category hub on Subger benchmarks alternatives across price ladder, free tier, feature breadth and ecosystem.

How does Subger track Hedvig pricing?

Subger pulls Hedvig's public price card and layers historical renewal-price data so you can see when a promo first-year price falls off. See the true-price page for the delta between teaser and steady-state pricing.

Get started with Hedvig

Pick a tier from the pricing table above that matches your usage. The Travel add-on tier at SEK 99-189/month (~$10-$18) anchor for home / contents cover is the most-purchased anchor for 2026 subscribers. If you're shopping around, browse the insurance category hub to benchmark alternatives, and check the Hedvig deal page for current promotional pricing before committing.

Before finalising, do three things: read the renewal-price math on the true-price page for Hedvig so the first-year promo doesn't catch you out at renewal; verify the device and platform support against the surfaces you actually use day to day; and bookmark the cancellation guide so you know how to exit cleanly if usage drops. Hedvig is a insurance purchase that benefits from the same disciplined renewal-tracking habit Subger applies to every subscription in the catalog.

Related Subger guides

• Browse the insurance category hub
• How to cancel Hedvig
• Latest Hedvig deals and coupons
• Hedvig promo codes
• True renewal price of Hedvig