Loom

Loom is operated by Loom, Inc. (Atlassian subsidiary), headquartered in San Francisco, California, United States; Atlassian HQ Sydney, Australia. Loom positions itself as Atlassian's async-video communication tool, now part of the broader Atlassian work-management portfolio. This 2026 review covers current tiers, anchor pricing, the 2025-2026 differentiator that matters right now, and the decision criteria a buyer should weigh before signing up.

Quick facts

• Operator: Loom, Inc. (Atlassian subsidiary)
• Headquarters: San Francisco, California, United States; Atlassian HQ Sydney, Australia
• Public-market status: Acquired by Atlassian (Nasdaq: TEAM) in late 2023
• Founded / launched: 2015 (originally OpenVid)
• Category: communication
• Current tiers: Loom Starter / Loom Business / Loom Enterprise
• Anchor price (2026): Free for up to 25 videos per person, 5 minutes each on the entry tier; Approx USD 12.50 / user / month on the main paid tier

What is Loom?

Loom is Atlassian's async-video communication tool, now part of the broader Atlassian work-management portfolio. Its core surface delivers asynchronous video messaging with screen and camera recording alongside instant share links with viewer analytics, with subscription billing handled through the operator's standard checkout. Customers pick a tier matching their usage: entry tiers test the product, the main paid tier covers everyday use, and higher tiers add depth such as emoji reactions and timestamped comments.

Why choose Loom

Operator and category positioning

Loom, Inc. (Atlassian subsidiary) runs Loom from San Francisco, California, United States; Atlassian HQ Sydney, Australia. The product fits the communication category by combining asynchronous video messaging with screen and camera recording with instant share links with viewer analytics. Compared with broader generalist platforms, the operator's investment is concentrated in the communication workflow rather than spread thin across adjacent categories.

Plan structure and ecosystem

The tier ladder splits across 3 groups — Loom Starter for entry-level use, Loom Business as the standard everyday tier, and Loom Enterprise for power users or households / teams. Confirm live regional prices on the operator's site and check Subger's true-price tracker for Loom for all-in renewal costs after taxes and FX conversion.

Product capabilities and integrations

Beyond the headline experience, the operator's investment in emoji reactions and timestamped comments and AI-powered titles, summaries and transcript generation sustains the subscription's value in 2026. Following the Atlassian acquisition, Loom in 2024-2025 deepened integrations with Jira and Confluence and accelerated its AI summary / transcript features — this is the live 2025-2026 buying signal that distinguishes the current proposition from prior years.

Loom features that matter in 2026

Highlights of the current feature set:

• asynchronous video messaging with screen and camera recording
• instant share links with viewer analytics
• emoji reactions and timestamped comments
• AI-powered titles, summaries and transcript generation
• integrations with Slack, Notion, Jira and Confluence
• SSO, SCIM and admin controls on higher tiers

Confirm specific feature availability on the operator's marketing pages before committing, since regional tier scopes and add-ons may vary.

Loom pricing in 2026

Reference pricing for Loom in 2026 typically looks like:

Subger pairs the list price with the actual all-in cost (taxes, FX, promotional anchors that step up at renewal):

Loom apps and platform support

Surface availability varies by region and tier — confirm app availability and supported devices on the operator's site before subscribing.

Who Loom fits

Loom is a good match for the following buyers:

• Distributed product, engineering and cx teams who replace many meetings with recorded video updates — the core audience for the product.
• The category-focused subscriber who specifically wants asynchronous video messaging with screen and camera recording from a communication operator rather than a generalist platform.
• The household or team subscriber evaluating the tier ladder (Loom Starter / Loom Business / Loom Enterprise) and willing to pay up for instant share links with viewer analytics.
• The cross-device user who needs apps across the surfaces listed above plus a credible upgrade path.
• The price-aware shopper who tracks promotional anchors via Subger's true-price tracker and deals page before committing to annual billing.

Frequently asked questions

Who operates Loom and where is it headquartered?

Loom is operated by Loom, Inc. (Atlassian subsidiary), headquartered in San Francisco, California, United States; Atlassian HQ Sydney, Australia. Founding / launch context: 2015 (originally OpenVid). The operator's public-market status is Acquired by Atlassian (Nasdaq: TEAM) in late 2023.

How much does Loom cost in 2026?

Reference tiers in 2026 are Loom Starter (Free for up to 25 videos per person, 5 minutes each) and Loom Enterprise (Custom enterprise pricing with SSO and admin controls). Regional pricing and promotional cycles vary — confirm the live price on the operator's site before committing.

Is there a free tier or free trial for Loom?

Yes — Loom Starter is available without an immediate paid commitment.

Where is Loom available?

Loom follows Loom, Inc. (Atlassian subsidiary)'s licensing and service footprint anchored in San Francisco, California, United States; Atlassian HQ Sydney, Australia. Confirm regional availability on the official site before subscribing.

What 2025-2026 features set Loom apart right now?

Following the Atlassian acquisition, Loom in 2024-2025 deepened integrations with Jira and Confluence and accelerated its AI summary / transcript features. The roadmap items most worth weighing are emoji reactions and timestamped comments and AI-powered titles, summaries and transcript generation — these are the live buying signals to assess for 2026.

Which devices and platforms does Loom support?

Coverage spans the surfaces shown in the platform table above. Current mobile and web apps are the recommended way to consume the service; older devices may be deprecated in successive releases.

How do I cancel Loom?

Cancel through the account or subscription settings on the surface where you bought the plan: the operator's website for direct subscriptions, the App Store or Google Play for in-app purchases, or the partner billing portal for bundled subscriptions. Subger's cancellation guide for Loom walks through each route step-by-step.

Does Loom offer a family, household or business plan?

Higher tiers (Loom Enterprise) typically add multi-profile, household or business seats. Entry tiers may restrict simultaneous usage. Confirm the per-tier seat or profile limit on the live pricing page.

Is Loom worth it compared with category alternatives?

Value depends on three factors: the feature mix you'll actually use (see the features list above), the regional price after taxes (Subger's true-price tracker for Loom reconciles the headline price with the actual all-in renewal cost), and the credibility of the operator's 2025-2026 roadmap. Weigh these together rather than relying on the headline price alone.

How can I track price changes for Loom?

Subger's renewal tracker for Loom records list-price changes plus promotional anchors over time. Pair it with the deals page for current discount codes and the promo codes page for stackable savings at signup.

Get started with Loom

Confirm the current regional price on the operator's site, choose the tier that matches your usage (Loom Starter, Loom Business are the most common starting points), and check Subger's deals page for Loom for promotional anchors before completing checkout. Track the subscription's true renewal cost with the true-price tracker once you're signed up.

Related Subger guides

• Cancel Loom guide
• Latest Loom deals
• Loom promo codes
• Loom true price and renewal tracker
• Browse the communication category hub
• All services on Subger