Mouseflow — Overview & Pricing

Mouseflow is a behavior analytics and heatmap subscription operated by Mouseflow, Inc., headquartered in Austin, Texas, United States with engineering in Aarhus, Denmark. The product launched in 2009 and has become a category staple. This page tracks live pricing, named tiers, supported platforms and the practical jobs where Mouseflow earns its keep against competing in the website behaviour analytics category alongside other heatmap and session-replay tools.

Quick Facts

• Operator: Mouseflow, Inc.
• Headquarters: Austin, Texas, United States with engineering in Aarhus, Denmark
• Founded: 2009
• Public-market status: privately held
• Flagship paid tier: Starter (Starter at $31/month annual)
• Free tier available: Yes (Free)
• Where it sells: Sold globally with USD and EUR billing and EU data residency available
• 2025-2026 differentiator: Mouseflow released its Friction Score and AI-generated session summaries in 2024 and is expanding the AI Insights catalogue across the Growth and Business tiers in 2025.

What is Mouseflow?

Mouseflow is a behavior analytics and heatmap subscription that launched in 2009 under Mouseflow, Inc.. The product is built around Session replays with friction score and rage-click detection, Click, scroll, movement, attention and live heatmaps, Funnel and form analytics for conversion paths, with the rest of the catalogue tracked in the platform sections below. The Subger catalogue page pulls live tier pricing from our internal database and links into cancel guides, deal hunters and renewal price trackers so subscribers can monitor Mouseflow across its full lifecycle.

Why choose Mouseflow

Product roadmap and 2025-2026 differentiation

Mouseflow is operated by Mouseflow, Inc. out of Austin, Texas, United States with engineering in Aarhus, Denmark, and the team continues to invest in the catalogue that subscribers care about most. The latest roadmap milestone — mouseflow released its friction score — gives buyers a concrete reason to evaluate Mouseflow now rather than waiting for the next refresh cycle.

Feature breadth that matters

Beyond the headline, Mouseflow ships Feedback widgets with NPS, CSAT and open-text surveys, Privacy-first redaction with on-by-default form-field masking and Integrations with Google Analytics, Optimizely, AB Tasty and Slack. This depth matters because teams rarely buy a single capability — they need a system that absorbs adjacent jobs over time without forcing a vendor switch.

Integration ecosystem and developer access

Mouseflow integrates with the rest of the modern productivity and developer stack out of the box. The Mouseflow team maintains documented webhooks, public APIs and official client libraries so engineering teams can wire it into their existing identity, observability and CI/CD systems without bespoke glue code.

Mouseflow pricing in 2026

The current ladder for Mouseflow ranges from Free ($0) up to Enterprise (Custom). The anchor paid tier most teams compare is Starter at Starter at $31/month annual, sourced from the public Mouseflow pricing page.

Live pricing across countries

For country-by-country billing currency, taxes and renewal pricing for Mouseflow, see the live pricing table on this page. It pulls directly from our catalogue so promotions, anchor tiers and price drops surface the moment we capture them.

Mouseflow apps and platform coverage

Mouseflow runs on the platforms its category demands. The table below summarises coverage as of 2026.

Use cases Mouseflow fits

• Subscribers using session replays with friction score and rage-click detection as their primary reason to upgrade
• Teams that need click, scroll, movement, attention and live heatmaps on a single billing relationship
• Buyers who value funnel and form analytics for conversion paths as part of the Starter bundle
• Operators evaluating Mouseflow against competing in the website behaviour analytics category alongside other heatmap and session-replay tools
• Existing Mouseflow customers expanding their footprint to Starter from a free or entry tier

Comparable products in the Subger catalogue

If you are evaluating Mouseflow alongside other tools, the Subger catalogue maintains a separate page per service with live pricing and tier names. Use the relevant hub to compare Mouseflow with adjacent behavior analytics and heatmap subscription candidates on price, free-tier availability and feature coverage. For each candidate Subger also tracks the cancellation flow, current promo codes and renewal price history so total cost of ownership is visible upfront. Start with the Promo codes hub, the Renewal price tracker and the Browse all services.

Frequently asked questions

Who operates Mouseflow?

The legal operator is Mouseflow, Inc.. The product was founded in 2009; the parent's public-market status today is privately held.

How much does Mouseflow cost in 2026?

The flagship paid tier (Starter) is Starter at $31/month annual. The full ladder — Free, Starter, Growth, Business, Enterprise — is in the pricing table above with feature differences per tier.

Does Mouseflow offer a free tier or trial?

Yes — Free is available at $0 with the usage caps shown in the pricing table above. You can also browse the Subger deals page for promotional pricing on paid tiers.

What platforms does Mouseflow run on?

Mouseflow covers the platforms shown in the platform table above. Mobile, desktop and API surfaces vary by tier, and the vendor's release notes track new integrations as they ship.

What's new in Mouseflow for 2025-2026?

In short, the team continues to invest where it matters most: mouseflow released its friction score. That is the development most likely to influence whether Mouseflow is the right choice for a buyer evaluating behavior analytics and heatmap subscription options in 2026.

How does Mouseflow compare to other behavior analytics and heatmap subscription options?

Mouseflow differentiates on session replays with friction score and rage-click detection and click, scroll, movement, attention and live heatmaps plus the broader feature ladder shown above. For a side-by-side comparison with adjacent products, see the Subger category hub linked at the bottom of this page.

Can I cancel Mouseflow anytime?

Yes — cancellation is self-service from mouseflow.com under Account → Subscription. Subger maintains a step-by-step cancellation guide on the cancel hub that covers the specific in-product flow, refund eligibility and what data is preserved after cancel.

Does Mouseflow offer team, family or enterprise pricing?

Yes — the higher tiers (Enterprise) target larger deployments with admin controls, audit logs and dedicated support. Quoted pricing depends on seat count and contract length; the pricing table above shows the published anchors.

Is Mouseflow available outside the United States?

Yes. Mouseflow is sold across the following markets: Sold globally with USD and EUR billing and EU data residency available. See the live pricing table for country-specific tier pricing in local currencies where applicable.

Where can I find Mouseflow deals and promo codes?

The Subger deals page tracks current Mouseflow promotional pricing, and the renewal price tracker stores historical price points so subscribers can spot post-trial price hikes. Both are linked in the related guides section below.

Get started with Mouseflow

To sign up for Mouseflow, head to the live pricing table at the top of this page. Pick the tier that matches usage: Free for evaluation or Starter for production usage at Starter at $31/month annual, or the Enterprise tier for advanced deployments. After signup, bookmark this Subger page to monitor renewal pricing and catch any tier or anchor-price changes from Mouseflow, Inc..

Related Subger guides

• Cancel Mouseflow — step-by-step cancellation guide for the current portal
• Mouseflow deals and promo codes — live promotional offers tracked across the year
• Mouseflow true price tracker — renewal-price history and post-trial cost watch
• Mouseflow promo codes — coupon and code archive with expiration tracking
• Browse the full Subger services catalogue