MyHeritage

MyHeritage is a genealogy & dna product operated by MyHeritage Ltd.. This 2026 review covers operator background, the current tier ladder and the practical decision points before subscribing. The product competes in the genealogy & dna category against established alternatives, and the choice usually comes down to feature mix, regional coverage and renewal economics rather than headline price alone.

Quick facts

• Operator: MyHeritage Ltd.
• Headquarters: Or Yehuda, Israel
• Public-market status: privately held (Francisco Partners majority since 2021)
• Founded: 2003
• Category: genealogy & dna
• Current tiers: Free / Premium / PremiumPlus / Complete
• Anchor price (2026): Complete USD 299/year (worldwide records + DNA matching); MyHeritage DNA kit USD 89

What is MyHeritage?

MyHeritage is a genealogy and family-history service combining online tree-building tools with optional DNA testing and historical-records access. Its product surface covers online family-tree builder with shared family collaboration alongside DNA testing kit and analysis service (optional add-on), with the recurring subscription billed through the operator's commercial channels or self-serve checkout. Customers buy a tier matching their usage profile; the entry tier suits piloting the product and higher tiers add features such as historical records and document search.

Why choose MyHeritage

Operator and regulatory context

MyHeritage is run by MyHeritage Ltd. out of Or Yehuda, Israel, established 2003. That matters because the genealogy & dna category is shaped by regulatory regimes, market consolidation and capital intensity, so the operator's ownership structure shapes how aggressively the product is supported and how stable the contract terms are over multi-year renewals.

Plan structure and pricing tiers

The tier ladder splits across Free for piloting the product, Premium for everyday use, and PremiumPlus for power users or households. Anchor pricing for 2026: Complete USD 299/year (worldwide records + DNA matching); MyHeritage DNA kit USD 89. Check Subger's true-price tracker for MyHeritage for all-in renewal costs after taxes and any FX conversion.

Database and DNA-test features

Beyond the headline features, the 2025-2026 development focus for MyHeritage is 2024-2025 expanded AI Time Machine, Photo Enhancer and LiveStory features alongside core records and DNA platform. That signals a credible roadmap and distinguishes the operator from competitors running their genealogy & dna product on maintenance mode.

MyHeritage features that matter in 2026

Highlights of the current feature set:

• online family-tree builder with shared family collaboration
• DNA testing kit and analysis service (optional add-on)
• historical records and document search
• ethnicity estimate and relative matching
• iOS and Android apps for tree management
• annual subscription unlocking record collections

Buyers should treat this list as a baseline for MyHeritage in the genealogy & dna category — confirm specific feature availability for your plan and region on the operator's site, since some features and tier names vary between editions.

MyHeritage pricing in 2026

Reference pricing for MyHeritage in 2026: Complete USD 299/year (worldwide records + DNA matching); MyHeritage DNA kit USD 89. The tier ladder typically looks like:

Subger pairs the public price with the actual all-in cost after taxes and any promotional anchors that step up at renewal:

MyHeritage apps and platform support

Surface availability for MyHeritage can vary by region and tier — confirm current app availability and supported integrations on the operator's site before subscribing.

Who MyHeritage fits

MyHeritage is most likely a good match for the following buyers:

• Family-history researchers who want a single account combining tree building, record collections and (optionally) dna matching — the core target audience for the product.
• The category-focused buyer that specifically wants online family-tree builder with shared family collaboration from a genealogy & dna operator rather than a generalist alternative.
• The growing household or team evaluating the tier ladder (Free / Premium / PremiumPlus) and willing to pay up for DNA testing kit and analysis service (optional add-on).
• The coverage-first buyer who needs the platforms and integrations listed above plus a credible upgrade path as new tools are added.
• The cost-conscious shopper who wants to track promotional anchors via Subger's true-price tracker and deals page before committing to an annual contract.

Frequently asked questions

What is MyHeritage and who runs it?

MyHeritage is a genealogy & dna product operated by MyHeritage Ltd. headquartered in Or Yehuda, Israel, established 2003. It is sold via direct subscription on the operator's website or in-store with payments processed through the operator's billing surfaces or sales contract.

How much does MyHeritage cost in 2026?

Current tiers are Free, Premium, PremiumPlus, Complete. Anchor reference pricing for 2026: Complete USD 299/year (worldwide records + DNA matching); MyHeritage DNA kit USD 89. Confirm the live regional price on the operator's site before committing, since promotional cycles, FX conversion and regional taxes can shift the all-in renewal cost.

Is there a free tier or free trial for MyHeritage?

Yes — Free is available without an immediate paid commitment.

Where is MyHeritage available?

Availability follows the operator's commercial footprint anchored on Or Yehuda, Israel. Confirm regional availability and supported billing currencies on the official site before subscribing, especially for products with region-specific data residency or licensing rules.

What 2025-2026 developments set MyHeritage apart right now?

The current 2025-2026 development focus is 2024-2025 expanded AI Time Machine, Photo Enhancer and LiveStory features alongside core records and DNA platform. Together with the headline features listed above, that gives buyers a concrete signal that the subscription is being actively developed rather than coasting.

Which platforms and integrations does MyHeritage support?

Coverage spans the surfaces shown in the platform table above. The current web portal, mobile apps and (where applicable) hardware or partner clients are the recommended way to consume the service; older integrations may be deprecated in successive releases as the operator focuses engineering effort on supported platforms.

How do I cancel MyHeritage?

Cancel through the account or billing settings on the surface where you bought the plan: the operator's website for self-serve subscriptions or the customer-service line for contract-based plans. Subger's cancellation guide for MyHeritage walks through each route step-by-step.

Does MyHeritage offer a family or business plan?

Family and business structures depend on the tier. The Complete tier commonly adds shared-account features, higher allowances or business-grade SLAs; the entry Free tier may restrict the number of users or advanced features. Confirm the per-tier seat limit and admin features on the live pricing page before committing to annual billing.

Is MyHeritage worth it compared to genealogy & dna alternatives?

Value depends on three factors: the specific feature mix your household or team will use (see the features list above), the regional all-in price after taxes (Subger's true-price tracker for MyHeritage reconciles the headline price with the actual renewal cost), and the credibility of the operator's 2025-2026 roadmap. Weigh these together rather than relying on headline price alone.

How can I track price changes for MyHeritage?

Subger's renewal tracker for MyHeritage records list-price changes plus promotional anchors over time. Pair it with the deals page for current discount codes and the promo codes page for stackable savings at signup.

Get started with MyHeritage

Confirm the current price on the operator's site (Complete USD 299/year (worldwide records + DNA matching); MyHeritage DNA kit USD 89), choose the tier that matches your usage (Free, Premium are the most common starting points), and check Subger's deals page for MyHeritage for promotional anchors before completing checkout. Track the subscription's true renewal cost with the true-price tracker once you're signed up.

Related Subger guides

• Cancel MyHeritage guide
• Latest MyHeritage deals
• MyHeritage promo codes
• MyHeritage true price and renewal tracker
• Browse the genealogy & dna category hub
• All services on Subger