Ollie

Ollie is operated by Ollie Pets Inc., headquartered in New York, New York, United States (Privately held; raised $130M+ (L Catterton, Canvas Ventures, Smile Direct Club)). The product launched 2016 and a premium fresh-food subscription for dogs. This 2026 review covers operator context, the current tier ladder, the feature set that matters for buyers and the live signals to watch before subscribing.

Quick facts

• Operator: Ollie Pets Inc.
• Headquarters: New York, New York, United States
• Public-market status: Privately held; raised $130M+ (L Catterton, Canvas Ventures, Smile Direct Club)
• Founded: 2016
• Category: pet food & supplies
• Current tiers: Full plan (fresh) / Half plan (mixer) / Treats and add-ons
• Anchor price (2026): ~$8-15/day by dog size
• Competitive set: competing with The Farmer's Dog, Nom Nom and Sundays for Dogs in US fresh dog food

What is Ollie?

Ollie is a premium fresh-food subscription for dogs. The product is competing with The Farmer's Dog, Nom Nom and Sundays for Dogs in US fresh dog food. Customers buy a tier that matches their usage profile — the entry tier handles human-grade fresh dog food delivered, while the mid and premium tiers add depth such as custom meal plans by breed, age, weight and beef, chicken, turkey, lamb recipes. Subscription billing happens through the operator's checkout or partner billing surfaces.

Why choose Ollie

Operator and market position

Ollie Pets Inc. runs Ollie from New York, New York, United States. Its public-market status (Privately held; raised $130M+ (L Catterton, Canvas Ventures, Smile Direct Club)) and category position (competing with The Farmer's Dog, Nom Nom and Sundays for Dogs in US fresh dog food) shape the credibility of the operator's roadmap and pricing decisions. Buyers should weigh that operator context alongside headline features — a well-capitalised parent typically translates into faster bug fixes, longer support cycles and more predictable price changes than a smaller indie operator.

Subscription ladder and pricing

The Ollie tier ladder runs Full plan (fresh), Half plan (mixer), Treats and add-ons. Anchor pricing in 2026 starts around ~$8-15/day by dog size for the entry tier and steps up by tier with named feature unlocks. Confirm the live regional price on the operator's site, then cross-check Subger's true-price tracker for Ollie for the all-in renewal cost after taxes and FX conversion.

Box experience and delivery

Apps and customer-experience surfaces matter as much as headline feature counts. Ollie delivers its core workflow across the platform surfaces listed in the platform table below, with notifications and self-service flows handled in-app. The 2025-2026 differentiator to watch: 2024-2025 continued fresh-pet-food category growth and emphasis on personalised nutrition consults.

Ollie features that matter in 2026

Current feature set that buyers should weigh:

• human-grade fresh dog food delivered
• custom meal plans by breed, age, weight
• beef, chicken, turkey, lamb recipes
• portion-controlled tray packaging
• Ollie nutrition consultants
• skip-week and pause options

Feature availability varies by region and tier; the headline list above reflects the operator's primary positioning. Confirm specific regional availability on the operator's marketing pages before committing.

Ollie pricing in 2026

The Ollie tier ladder in 2026 looks like:

Headline prices step up across the ladder; promotional first-period anchors and regional FX can change the all-in cost. Subger's tools reconcile the list price with the actual renewal cost:

Ollie apps and platform support

Surface availability can vary by region and tier; confirm current app availability and supported devices on the operator's site before subscribing.

Who Ollie fits

Ollie is most likely a good match for the following buyers:

• Us dog owners wanting human-grade fresh food customised to their dog — the core target audience for the product.
• Category-focused subscribers who specifically want human-grade fresh dog food delivered from competing with The Farmer's Dog, Nom Nom and Sundays for Dogs in US fresh dog food rather than a generalist platform.
• Tier-comparing households or teams evaluating the Full plan (fresh) → Treats and add-ons ladder and willing to pay up for portion-controlled tray packaging.
• Cross-device users who need apps across the surfaces in the platform table above.
• Price-sensitive shoppers who want to track promotional anchors via Subger's true-price tracker and deals page before committing to annual billing.

Frequently asked questions

Who runs Ollie and where is it based?

Ollie is run by Ollie Pets Inc., headquartered in New York, New York, United States. The operator's public-market status is: Privately held; raised $130M+ (L Catterton, Canvas Ventures, Smile Direct Club). The product was founded 2016.

How much does Ollie cost in 2026?

The 2026 tier ladder is Full plan (fresh), Half plan (mixer), Treats and add-ons, with anchor pricing starting around ~$8-15/day by dog size. Regional currency and promotional cycles can shift the all-in cost; Subger's true-price tracker reconciles the headline price with renewal reality.

Is there a free tier or free trial for Ollie?

There is no perpetual free tier listed for the standard Ollie subscription; the operator may run introductory trials periodically. Check the live signup page for current trial promotions.

Where is Ollie available?

Availability follows the operator's licensing and service footprint from New York, New York, United States. Confirm regional availability on the official site before subscribing.

What 2025-2026 features set Ollie apart right now?

The live differentiator to watch: 2024-2025 continued fresh-pet-food category growth and emphasis on personalised nutrition consults. Pair that with the headline features (human-grade fresh dog food delivered, custom meal plans by breed, age, weight, beef, chicken, turkey, lamb recipes) to judge whether the current roadmap fits your needs.

Which competitors should buyers compare Ollie against?

Ollie is most directly competing with The Farmer's Dog, Nom Nom and Sundays for Dogs in US fresh dog food. Run a side-by-side feature and price comparison with those alternatives — Subger's category pages help with the shortlist.

How do I cancel Ollie?

Cancel through the account or subscription settings on the surface where you bought the plan: the operator's website for direct subscriptions, the App Store or Google Play for in-app purchases, or the partner billing portal for bundled subscriptions. Subger's cancellation guide for Ollie walks through each route step-by-step.

Does Ollie offer a team or multi-seat plan?

Multi-user, team or seat structure depends on the tier. Higher tiers commonly add admin controls and seat-sharing; entry tiers can restrict simultaneous usage. Confirm the per-tier seat limit on the live pricing page before committing.

How can I track price changes for Ollie?

Subger's renewal tracker for Ollie records list-price changes plus promotional anchors over time. Pair it with the deals page for current discount codes and the promo codes page for stackable savings at signup.

Get started with Ollie

Confirm the current regional price on the Ollie Pets Inc. signup page, choose the tier that matches your usage (Full plan (fresh) or Half plan (mixer) are the most common starting points), and check Subger's deals page for Ollie for promotional anchors before completing checkout. Track the subscription's true renewal cost with the true-price tracker once you're signed up.

Related Subger guides

• Cancel Ollie guide
• Latest Ollie deals
• Ollie promo codes
• Ollie true price and renewal tracker
• Browse the pet food & supplies category hub
• All services on Subger