Prima+ — Overview & Pricing

Prima+ is a video streaming service operated by FTV Prima, spol. s r.o. (majority-owned by GES Media Holding), headquartered in Prague, Czech Republic. Launched in 2020 (rebranded from iPrima), Prima+ centers on czech national broadcaster ott and competes by combining a vendor-defined feature set with regularly refreshed pricing tiers. This 2026 guide covers operator facts, current plans with anchor pricing, platform reach, and how to decide whether Prima+ earns a place in your monthly stack.

Quick facts

• Operator: FTV Prima, spol. s r.o.
• Headquarters: Prague, Czech Republic
• Public-market status: majority-owned by GES Media Holding
• Founded: 2020 (rebranded from iPrima)
• Anchor price (2026): ~$7.50/mo Standard
• Free tier: no (paid only)
• 2025-2026 differentiator: Czech national broadcaster OTT

What is Prima+?

Prima+ launched in 2020 (rebranded from iPrima) under FTV Prima, spol. s r.o. (parent: GES Media) and has grown into a recognizable brand in the video streaming space. The product surface today spans iOS, Android, Smart TVs (Samsung, LG), Apple TV, Chromecast, with subscribers using the apps for the features the operator markets as flagship: all Prima group live channels, Czech originals, catch-up TV (30+ days). Below we break down the 2026 plan list, platform coverage, and the trade-offs Subger readers most often weigh before subscribing or cancelling.

Why viewers choose Prima+

Product positioning

Prima+ positions itself in the video streaming service market by leaning on czech national broadcaster ott. For most subscribers in 2026, the decision turns on whether the catalog or feature set lines up with what you already watch, listen to, build with, or rent. Use the pricing table and platform matrix below to validate it before subscribing.

Catalog and content depth

The currently marketed feature set includes all Prima group live channels, Czech originals, catch-up TV (30+ days), HD + 4K streaming, offline downloads, with additional capabilities like multi-profile, Prima SHOWTIME sports add-on, Czech-language UI. These features are what the operator highlights on its public site, and they form the basis for most third-party comparisons.

Plan structure

Prima+ sells under 3 primary tiers: Light Ads, Standard, Premium. The entry anchor sits at ~$7.50/mo Standard, and the structure rewards annual commitment where multi-year discounts exist. See the full table in the pricing section below, and check the deals page for any active promotions.

Pricing in 2026

Prima+ publishes its tier list directly on the vendor site. Below is the 2026 snapshot with anchor pricing in local currency (USD equivalent: ~$7.50/mo Standard for the entry tier).

Prices are vendor-listed for 2026 and may vary by country, tax, or promotional period.

Subger guides for this service

2025-2026 differentiator: The 2024 rebrand from iPrima to Prima+ and the 2025-2026 launch of original Czech drama commissions plus Prima SHOWTIME sports bundle (NHL, MotoGP, Formula 1) positions it as the Czech-language streaming alternative for sports + entertainment.

Prima+ apps and platform support

Prima+ is available on the following surfaces in 2026:

Detailed device list (vendor-published): iOS, Android, Smart TVs (Samsung, LG), Apple TV, Chromecast, Web.

Prima+ in the 2026 streaming landscape

The video-streaming market in 2026 is fragmented across global hyperscalers, regional incumbents, and sport-specific OTTs. Prima+ sits at the regional end of that spectrum — its catalog and rights windows dictate when subscribing makes sense. Cross-reference Subger's video streaming category hub and the Prima+ true-price calculator before committing to an annual cycle.

Use cases Prima+ fits

• Daily commute or workout listener who wants the Prima+ catalog on phone or earbuds
• Household with multiple profiles sharing a single subscription across TVs and mobiles
• Deal hunter rotating subscriptions monthly — pair with the deals tracker
• Sports / niche-content fan subscribing seasonally for specific rights windows
• International viewer matching local catalog to Prima+'s country footprint
• Free-tier evaluator testing the ad-supported plan before upgrading

Frequently asked questions

How much does Prima+ cost in 2026?

The 2026 entry price for Prima+ is ~$7.50/mo Standard. Tier names today are Light Ads, Standard, Premium. Check the service page for the live local-currency table — country-specific tax, promotional discounts, and bundle pricing can shift the headline rate by 10-30%.

Does Prima+ offer a free trial or free tier?

Prima+ typically does not advertise a free trial in 2026; promotional discounts on annual plans replace the trial pattern. Confirm current trial availability on the service page before subscribing.

How do I cancel Prima+?

Cancellation runs through the same channel you subscribed: vendor account portal, App Store (iOS), Play Store (Android), or third-party reseller (carrier, ISP, retailer). Follow the step-by-step cancel guide for Prima+ — it lists vendor URLs, billing-disputes contacts, and refund-window rules.

Is there a Prima+ family or multi-user plan?

Prima+'s tier list in 2026 includes options for households or teams; the specific tier name and number of seats are documented in the pricing table above. Family / team plans usually save 30-50% per seat versus stacking individual accounts.

What's the 2025-2026 differentiator for Prima+?

The 2024 rebrand from iPrima to Prima+ and the 2025-2026 launch of original Czech drama commissions plus Prima SHOWTIME sports bundle (NHL, MotoGP, Formula 1) positions it as the Czech-language streaming alternative for sports + entertainment.

What platforms does Prima+ support?

Prima+ ships clients on iOS, Android, Smart TVs (Samsung, LG), Apple TV, Chromecast, Web and additional surfaces listed in the platforms table above. Smart TV support depends on the model and firmware year — check the platform matrix before assuming compatibility.

Can I share my Prima+ subscription with family?

Sharing rules depend on the tier. Family / multi-user plans explicitly allow it; single-seat tiers technically forbid it but enforcement varies. Read the terms of service before relying on shared access.

How does Prima+ handle refunds?

Refund policy varies by purchase channel: vendor direct (typically pro-rata or none), App Store / Play Store (Apple / Google process refunds), or reseller (carrier billing has its own window). The cancel guide lists the specific contact path for refund requests.

Are there promo codes or discounts for Prima+?

Active promotions are tracked on the Prima+ deals page and the promo codes page. Common discount levers are annual-plan savings, student verification, family / multi-seat bundling, and seasonal promotional windows.

How does Prima+ compare to other options in video streaming?

Subger maintains a category hub for video streaming with side-by-side comparisons. The honest answer for most readers is 'depends on what you already use' — match Prima+'s feature set and catalog against your existing stack rather than chasing aggregated review scores.

Get started with Prima+

Pick a tier from the pricing table above, check the deals page for any active promo, and use the Prima+ cancel guide to set a reminder before your renewal date. For the broader landscape, the video streaming category hub is where Subger tracks every alternative we've evaluated.

Related Subger guides

• Cancel Prima+ step by step
• Active Prima+ deals
• Prima+ promo codes
• Video Streaming category hub
• Prima+ true price calculator