Serpstat

Serpstat is operated by Serpstat LLC, headquartered in registered Wilmington, Delaware; engineering in Eastern Europe (Privately held). The product launched in 2013 and a mid-market SEO platform priced below Ahrefs and Semrush. This 2026 review covers operator context, the current tier ladder, the feature set that matters for buyers and the live signals to watch before subscribing.

Quick facts

• Operator: Serpstat LLC
• Headquarters: registered Wilmington, Delaware; engineering in Eastern Europe
• Public-market status: Privately held
• Founded: 2013
• Category: marketing & analytics
• Current tiers: Individual / Team / Agency
• Anchor price (2026): $59/mo
• Competitive set: competing with Semrush, Ahrefs and SE Ranking in SEO suites

What is Serpstat?

Serpstat is a mid-market SEO platform priced below Ahrefs and Semrush. The product is competing with Semrush, Ahrefs and SE Ranking in SEO suites. Customers buy a tier that matches their usage profile — the entry tier handles keyword research with 230+ databases, while the mid and premium tiers add depth such as rank tracker and site audit. Subscription billing happens through the operator's checkout or partner billing surfaces (App Store / Google Play / direct card on file).

Why choose Serpstat

Operator and market position

Serpstat LLC runs Serpstat from registered Wilmington, Delaware; engineering in Eastern Europe. Its public-market status (Privately held) and category position (competing with Semrush, Ahrefs and SE Ranking in SEO suites) shape the credibility of the operator's roadmap and pricing decisions. Buyers should weigh that operator context alongside headline features — a well-capitalised parent typically translates into faster bug fixes, longer support cycles and more predictable price changes than a smaller indie operator.

Tier ladder and pricing

The Serpstat tier ladder runs Individual, Team, Agency. Anchor pricing in 2026 starts around $59/mo for the entry tier and steps up by tier with named feature unlocks. Confirm the live regional price on the operator's site, then cross-check Subger's true-price tracker for Serpstat for the all-in renewal cost after taxes and FX conversion.

Apps, integrations and customer experience

Apps and customer-experience surfaces matter as much as headline feature counts. Serpstat delivers its core workflow across the platform surfaces listed in the platform table below, with notifications and self-service flows handled in-app. The 2025-2026 differentiator to watch: 2024-2025 expansion of AI-driven content writing and SERP analysis.

Serpstat features that matter in 2026

Current feature set that buyers should weigh:

• keyword research with 230+ databases
• rank tracker
• site audit
• backlink analysis
• competitor research
• Chrome extension and API

Feature availability varies by region and tier; the headline list above reflects the operator's primary positioning. Confirm specific regional availability on the operator's marketing pages before committing.

Serpstat pricing in 2026

The Serpstat tier ladder in 2026 looks like:

Headline prices step up across the ladder; promotional first-period anchors and regional FX can change the all-in cost. Subger's tools reconcile the list price with the actual renewal cost:

Serpstat apps and platform support

Surface availability can vary by region and tier; confirm current app availability and supported devices on the operator's site before subscribing.

Who Serpstat fits

Serpstat is most likely a good match for the following buyers:

• Seo professionals and agencies wanting full-suite seo at competitive price — the core target audience for the product.
• Category-focused subscribers who specifically want keyword research with 230+ databases from competing with Semrush, Ahrefs and SE Ranking in SEO suites rather than a generalist platform.
• Tier-comparing households or teams evaluating the Individual → Agency ladder and willing to pay up for backlink analysis.
• Cross-device users who need apps across the surfaces in the platform table above.
• Price-sensitive shoppers who want to track promotional anchors via Subger's true-price tracker and deals page before committing to annual billing.

Frequently asked questions

Who runs Serpstat and where is it based?

Serpstat is run by Serpstat LLC, headquartered in registered Wilmington, Delaware; engineering in Eastern Europe. The operator's public-market status is: Privately held. The product was founded in 2013.

How much does Serpstat cost in 2026?

The 2026 tier ladder is Individual, Team, Agency, with anchor pricing starting around $59/mo. Regional currency and promotional cycles can shift the all-in cost; Subger's true-price tracker reconciles the headline price with renewal reality.

Is there a free tier or free trial for Serpstat?

There is no perpetual free tier listed for the standard Serpstat subscription; the operator may run introductory trials periodically. Check the live signup page for current trial promotions.

Where is Serpstat available?

Availability follows the operator's licensing and service footprint from registered Wilmington, Delaware; engineering in Eastern Europe. Confirm regional availability on the official site before subscribing.

What 2025-2026 features set Serpstat apart right now?

The live differentiator to watch: 2024-2025 expansion of AI-driven content writing and SERP analysis. Pair that with the headline features (keyword research with 230+ databases, rank tracker, site audit) to judge whether the current roadmap fits your needs.

Which competitors should buyers compare Serpstat against?

Serpstat is most directly competing with Semrush, Ahrefs and SE Ranking in SEO suites. Run a side-by-side feature and price comparison with those alternatives — Subger's category pages help with the shortlist.

How do I cancel Serpstat?

Cancel through the account or subscription settings on the surface where you bought the plan: the operator's website for direct subscriptions, the App Store or Google Play for in-app purchases, or the partner billing portal for bundled subscriptions. Subger's cancellation guide for Serpstat walks through each route step-by-step.

Does Serpstat offer a team or multi-seat plan?

Multi-user, team or seat structure depends on the tier. Higher tiers commonly add admin controls and SSO; entry tiers can restrict simultaneous usage. Confirm the per-tier seat limit on the live pricing page before committing.

How can I track price changes for Serpstat?

Subger's renewal tracker for Serpstat records list-price changes plus promotional anchors over time. Pair it with the deals page for current discount codes and the promo codes page for stackable savings at signup.

Get started with Serpstat

Confirm the current regional price on the Serpstat LLC signup page, choose the tier that matches your usage (Individual or Team are the most common starting points), and check Subger's deals page for Serpstat for promotional anchors before completing checkout. Track the subscription's true renewal cost with the true-price tracker once you're signed up.

Related Subger guides

• Cancel Serpstat guide
• Latest Serpstat deals
• Serpstat promo codes
• Serpstat true price and renewal tracker
• Browse the marketing & analytics category hub
• All services on Subger