TM Insurance

TM Insurance is a general insurance operated by Tryggingamiðstöðin hf. (TM), headquartered in Reykjavík, Iceland. Launched in 1956, it is Nasdaq Iceland: TM (acquired by Kvika banki in 2021; subsequently demerged 2024). The current customer offer spans Compulsory motor / Comprehensive / Home & contents / Travel, with an anchor price of from ISK 4,500/month (around USD 30-80 per month). The 2026 development emphasis is: standalone listing track following the Kvika banki demerger in 2024 and continued investment in the digital claims portal in 2025-2026.

Quick facts

• Operator: Tryggingamiðstöðin hf. (TM)
• Headquarters: Reykjavík, Iceland
• Public-market status: Nasdaq Iceland: TM (acquired by Kvika banki in 2021; subsequently demerged 2024)
• Founded: 1956
• Current tiers: Compulsory motor / Comprehensive / Home & contents / Travel
• Anchor price (2026): from ISK 4,500/month (around USD 30-80 per month)
• Regulator: Fjármálaeftirlitið (FME)
• 2025-2026 differentiator: standalone listing track following the Kvika banki demerger in 2024 and continued investment in the digital claims portal in 2025-2026

What is TM Insurance?

TM Insurance is a general insurance sold to customers in Iceland by Tryggingamiðstöðin hf. (TM). The product surface covers the core capabilities listed below, billed in ISK through the operator's website, mobile app and (where applicable) retail partners. TM Insurance sits in the general insurance category — concretely, one of Iceland's four major general insurers competing with Sjóvá, VÍS and Vörður. The 2025-2026 product roadmap centres on: standalone listing track following the Kvika banki demerger in 2024 and continued investment in the digital claims portal in 2025-2026.

Why choose TM Insurance

Operator credibility and footprint

Tryggingamiðstöðin hf. (TM) is the company that owns and runs the service. The fact that it is Nasdaq Iceland: TM (acquired by Kvika banki in 2021; subsequently demerged 2024) and based in Reykjavík, Iceland matters because customers in Iceland can pursue contract enforcement, complaints and regulatory escalation in their own jurisdiction. One of iceland's four major general insurers competing with sjóvá, vís and vörður.

Concrete product breadth

TM Insurance's product surface is built around: Motor third-party liability; Comprehensive home cover; Health and travel cover; Online claim filing; Multi-policy household discount. The mix is wider than a single-feature point product and narrower than an everything-app — it targets the general insurance buyer who wants depth on the named capabilities rather than a generic catch-all.

2025-2026 momentum

The differentiator worth weighing for a new subscription in 2026 is concrete and dated: standalone listing track following the Kvika banki demerger in 2024 and continued investment in the digital claims portal in 2025-2026. That gives subscribers a forward signal beyond the static catalogue and tier list — i.e. capability the operator is actively investing in this year.

Pricing and tier ladder

TM Insurance sells through 4 named tiers — Compulsory motor / Comprehensive / Home & contents / Travel. Pricing on the operator's site is denominated in ISK; the anchor price for entry-level access is from ISK 4,500/month (around USD 30-80 per month). The tier ladder is structured around feature breadth rather than usage caps alone, so higher tiers add named capabilities (not just larger buckets).

Live list pricing rotates by promotion window — for canonical numbers, check the operator's pricing page for the current campaign before committing.

What's included — named features

• Motor third-party liability — compulsory TPL cover with optional comprehensive (kasko) add-ons.
• Comprehensive home cover — buildings and contents cover with personal liability.
• Health and travel cover — top-up health, travel medical and trip cancellation lines.
• Online claim filing — digital claim notification via the customer portal and mobile app.
• Multi-policy household discount — bundling multiple policies in one household earns a multi-line discount.
• No-claims bonus tracking — no-claims discount earned for claim-free years on motor cover.
• 24/7 emergency assistance — emergency claim hotline operating around the clock.

Where you can use it

TM Insurance is sold and delivered inside Iceland. The customer journey runs through Tryggingamiðstöðin's website and (where applicable) iOS and Android apps. Activation, billing and customer support are handled in ISK and the local language of Iceland. Cross-border use is governed by the operator's terms; some features such as roaming, geo-restricted content or DTH satellite footprint may be limited outside the home country.

Regulation and consumer protection

The credible read on TM Insurance in 2026 is that it operates inside Iceland under sector regulation by Fjármálaeftirlitið (FME), with the operator publishing standard terms, privacy policy and complaints handling on its site. standalone listing track following the Kvika banki demerger in 2024 and continued investment in the digital claims portal in 2025-2026.

How TM Insurance compares within its bracket

One of iceland's four major general insurers competing with sjóvá, vís and vörður. The practical comparison points are tier price (where TM Insurance anchors at from ISK 4,500/month), feature parity on the general insurance surface listed above, and the 2025-2026 trajectory called out in the differentiator. Customers shopping the general insurance bracket should weight those three together rather than the headline price alone.

Refunds, cancellation and cooling-off

Cancellation and refund handling follow the operator's published terms and the consumer law in Iceland. For ongoing-service subscriptions the practical path is to cancel before the next billing cycle via the self-service portal; for fixed-term contracts (often used on telco and insurance lines) a cooling-off window applies under local consumer law.

Customer support channels

Support for TM Insurance runs through the operator's mobile app, web help centre and a telephone hotline in business hours; some categories (insurance, telco) maintain 24/7 emergency lines. Response times and SLA levels vary by tier.

Who it suits

TM Insurance is a credible fit for customers in Iceland who want a general insurance subscription from a named operator rather than a foreign-only or pure-OTT product. Specifically:

• A resident in Iceland buying the general insurance category for the first time and wanting a domestic invoice and customer-service language.
• An existing customer of an adjacent operator product looking to consolidate billing into one provider.
• A household wanting the named features in the tier ladder (Compulsory motor through Travel) rather than an everything-bundle.
• A buyer who values the 2025-2026 trajectory: standalone listing track following the Kvika banki demerger in 2024 and continued investment in the digital claims portal in 2025-2026. It is less of a fit for customers outside Iceland, for buyers who need feature parity not listed in the tier ladder, or for those who already have an equivalent bundled subscription from a competing operator.

Frequently asked questions

Who actually operates TM Insurance?

Tryggingamiðstöðin hf. (TM), headquartered in Reykjavík, Iceland. The legal-entity relationship and ownership chain is summarised in the Operator and Quick facts sections above.

Is TM Insurance listed on a public stock exchange?

Nasdaq iceland: tm (acquired by kvika banki in 2021; subsequently demerged 2024).

When was TM Insurance founded?

How much does TM Insurance cost?

The anchor price is from ISK 4,500/month (about around USD 30-80 per month). Tiers (Compulsory motor / Comprehensive / Home & contents / Travel) trade off feature breadth and inclusions; check the operator's pricing page for the current campaign price.

What are the main TM Insurance subscription tiers?

Compulsory motor / Comprehensive / Home & contents / Travel. Tier choice depends on which named features in the list above the buyer needs.

Where is TM Insurance available?

In Iceland. Cross-border use of category-specific features is governed by the operator's terms.

Is TM Insurance regulated?

Yes — by Fjármálaeftirlitið (FME) in Iceland, alongside general consumer-protection law.

What is TM Insurance's 2025-2026 differentiator?

Standalone listing track following the kvika banki demerger in 2024 and continued investment in the digital claims portal in 2025-2026.

How do I cancel TM Insurance?

Via the operator's self-service account portal or mobile app; cancellation takes effect at the end of the current billing cycle subject to the contract type and any in-term notice period.

How does TM Insurance compare in its category?

One of iceland's four major general insurers competing with sjóvá, vís and vörður. Compare on tier price, named feature parity and 2025-2026 trajectory rather than headline price alone.

Get started with TM Insurance

To subscribe to TM Insurance, head to the operator's site in Iceland. Anchor tier from ISK 4,500/month (around USD 30-80 per month); compare the full ladder against the named features above before committing.

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