Trustpilot Business — Free Service Overview

Trustpilot Business is operated by Trustpilot A/S, headquartered in Copenhagen, Denmark (with London regional HQ) and founded in 2007. This guide explains who runs Trustpilot Business, how its current tiers are structured, which features matter most when comparing the brand to peers in the saas space, and what questions buyers ask before subscribing. The pricing widget and live deal links on this page point you to the current published prices for your country.

Quick facts about Trustpilot Business

• Brand: Trustpilot Business
• Operator: Trustpilot A/S
• Headquarters: Copenhagen, Denmark (with London regional HQ)
• Founded: 2007
• Public-market status: London Stock Exchange (LSE: TRST); FTSE 250 constituent
• Primary market: Global
• Currency: USD / EUR / GBP
• 2025-2026 differentiator: For 2025-2026, Trustpilot Business' differentiator is the AI-assisted review-response tools and the deeper Google Seller Ratings integration that pushes verified reviews into Google Ads and Shopping — competing with Bazaarvoice, Reviews.io and Feefo on the e-commerce reviews shelf.

What is Trustpilot Business?

Trustpilot Business is run by Trustpilot A/S from Copenhagen, Denmark (with London regional HQ) and has operated since 2007. The product sits in the saas segment with the tier ladder summarised below. Features and availability differ by country and tier; the canonical reference for what is unlocked in your region is the in-app or vendor-site experience for Trustpilot Business.

Who operates Trustpilot Business?

Legal entity and parent

Trustpilot Business is published by Trustpilot A/S. London Stock Exchange (LSE: TRST); FTSE 250 constituent. The brand has operated since 2007, with Copenhagen, Denmark (with London regional HQ) as the primary base. Corporate filings, investor disclosures and the operator's About page are the authoritative source for the latest ownership structure if you are evaluating the brand for procurement, partnership or compliance reasons.

Jurisdiction and reach

Trustpilot Business primarily serves customers in Global. That footprint determines which consumer-protection, data-protection and sector regulations apply — for European markets that means GDPR plus national rules, for other jurisdictions the equivalent local framework. The operator's Terms of Service and Privacy Policy are the canonical source for legal detail.

Why choose Trustpilot Business

Feature breadth

Trustpilot Business ships the following capabilities at the time of writing:

• Verified customer-review collection via email invitations
• On-site Trustpilot widgets and TrustBox display
• Review reply tools and content moderation
• Google Seller Ratings integration
• Salesforce, Shopify, Magento and Zendesk integrations
• Multi-domain management for groups and multi-brand operators

Plan structure and value

The current tier ladder is summarised in the pricing table below. Trustpilot Business's tiers are priced in USD / EUR / GBP and typically scale from an entry-level or essentials tier to higher tiers that unlock more features, more concurrent users or premium add-ons. Annual commitments — where the operator offers them — usually deliver a meaningful saving versus month-to-month billing. Use the live widget on this page to confirm the current price in your country.

2025-2026 differentiator

For 2025-2026, Trustpilot Business' differentiator is the AI-assisted review-response tools and the deeper Google Seller Ratings integration that pushes verified reviews into Google Ads and Shopping — competing with Bazaarvoice, Reviews.io and Feefo on the e-commerce reviews shelf.

Trustpilot Business pricing in 2026

The current advertised tier ladder for Trustpilot Business is:

Promotional pricing, regional taxes (VAT/GST), partner bundles and seasonal codes can move the headline number. Use Subger's tracking tools below to time your purchase against active deals and to monitor the post-promo renewal price.

Trustpilot Business apps and platform support

Workflow features and integrations

Scope and depth

Trustpilot Business's offering in Global is anchored on the feature list above plus the 2025-2026 differentiator. Depth of catalogue, network coverage, library or feature breadth depends on the tier you choose and on regional licensing or regulatory constraints. The in-app or vendor-site experience in your country is the canonical source.

Localisation and regional rights

Availability of specific titles, channels, products, destinations or features varies because of underlying licensing, carrier or regulatory agreements. Check the Trustpilot Business country-selector or local site before subscribing to confirm what is unlocked in your market.

Quality and tier ladder

Quality scales with tier. The platform-support table above documents which surfaces are supported; higher tiers typically unlock the best fidelity, the most concurrent users, the broadest features or the lowest per-user cost. Pick the tier that matches your usage rather than defaulting to the entry plan.

Who Trustpilot Business fits best

• Buyers in Global who want the named features above
• Households or teams sharing a single subscription on the family or business tier
• Mobile-first users who rely on Trustpilot Business's app for daily access
• Buyers attracted to the 2025-2026 differentiator described above
• Customers switching from a more expensive alternative to a like-for-like cheaper plan

Frequently asked questions about Trustpilot Business

Who operates Trustpilot Business and where are they based?

Trustpilot Business is operated by Trustpilot A/S, headquartered in Copenhagen, Denmark (with London regional HQ). London Stock Exchange (LSE: TRST); FTSE 250 constituent.

When was Trustpilot Business launched?

Trustpilot Business has operated since 2007. The operator's company pages and press history document the brand's milestones.

How much does Trustpilot Business cost?

The current tier ladder is summarised in the pricing table above. Live prices in your country and currency are mirrored in the pricing widget on this page; promotional pricing may move the headline number.

Is there a free tier or free trial?

Trustpilot Business's entry options are documented in the pricing table above. Track active offers on Subger's Trustpilot Business deals page.

How do I cancel Trustpilot Business?

Cancellation depends on where you signed up. Direct subscribers cancel in their Trustpilot Business account settings; users billed via Apple, Google, Amazon, Roku or a partner channel cancel inside that store's subscription manager. Subger's Trustpilot Business cancel guide covers every billing path step by step.

How does Trustpilot Business compare on price?

Use Subger's true price tracker to compare the renewal price against the introductory teaser and against alternatives in Global. Annual prepay and household sharing usually deliver the biggest savings.

Where is Trustpilot Business available?

Trustpilot Business primarily serves customers in Global. Specific products, titles or destinations may have additional licensing or regulatory restrictions; the in-app or local-site experience is the canonical source for what is unlocked in your country.

What devices or surfaces does Trustpilot Business support?

See the platform-support table above. In short: native mobile apps on iOS and Android plus the category-specific surfaces typical for saas services. Concurrent-device or seat limits scale with the subscription tier.

What's new with Trustpilot Business in 2025-2026?

For 2025-2026, Trustpilot Business' differentiator is the AI-assisted review-response tools and the deeper Google Seller Ratings integration that pushes verified reviews into Google Ads and Shopping — competing with Bazaarvoice, Reviews.io and Feefo on the e-commerce reviews shelf.

Are there deals or promo codes available?

Subger tracks active Trustpilot Business deals and promo codes on the Trustpilot Business deals page and the Trustpilot Business promo codes page. Annual prepay and household / business sharing usually beat any seasonal code.

Get started with Trustpilot Business

To subscribe, visit the Trustpilot Business site and pick the tier from the table above that fits your household or business. Annual prepay and family or team tiers normally deliver the lowest cost per user. Pair this page with the linked Subger guides below to time your purchase against active deals and to monitor the post-promo renewal price.

Related Subger guides for Trustpilot Business

• Trustpilot Business cancel guide
• Trustpilot Business deals and discounts
• Trustpilot Business promo codes
• Trustpilot Business true price tracker
• Category hub