Can I cancel my MarketMuse subscription without contacting support?

Partially. You can self-service downgrade to the Free plan (1 seat, 10 queries/month) via Settings → Subscription, which stops future charges. However, fully closing your account requires contacting support via live chat or email at support@marketmuse.com.

Will I get a refund if I cancel mid-billing cycle?

No. Per MarketMuse's Terms of Service, cancellation takes effect at the end of the current subscription term. You retain access through the period already paid for, but no pro-rata refund is issued for unused time.

What happens to my data after I cancel?

Per the Terms of Service, your rights to the platform terminate at the end of the subscription period. No explicit data retention window is documented publicly. You should export all briefs, documents, and content inventories before cancelling.

Can I reactivate my MarketMuse account after cancelling?

If you downgraded to the Free plan, you can upgrade again at any time via Settings → Subscription. If your account was fully deleted, you would need to contact support to determine if reactivation is possible.

Who can cancel a team or enterprise MarketMuse account?

Only users with Admin privileges can manage subscriptions. If you are not an admin, you must ask your organization's MarketMuse admin to initiate the cancellation.

How do I remove document add-on packs before cancelling?

Go to Settings → Subscription → 'Other Add-ons' tab, then click the trash icon next to any document add-on packs you want to remove. This must be done before the next billing cycle to avoid being charged for them.

How to Cancel MarketMuse (2026)

MarketMuse plans start from $0.00/month. Follow our 6-step guide to cancel your subscription in about 5 minutes — with tips to avoid retention offers.

Updated: April 2026

Medium

Visit Website

Estimated Time:5 minutes

Cancel Method:Website

Log in to MarketMuse

Go to app.marketmuse.com and sign in with your account credentials. Note: only users with Admin privileges can manage or cancel subscriptions for team accounts.

Open Settings

Click the gear icon in the top navigation bar to open your account Settings.

Go to the Subscription tab

Inside Settings, click the 'Subscription' tab to view your current plan, billing details, and add-ons.

Downgrade to Free (self-service option)

To stop being charged without contacting support, select the Free plan option to downgrade. You will retain access to Free tier features (1 seat, 10 queries/month) and will not be billed further. Your paid access continues until the end of the current billing period.

Request full account deletion via live chat (if desired)

If you want your account fully closed rather than downgraded to Free, click the '?' icon in the upper-right corner of the app, then select 'Real-time support with an agent' to open live chat. Request complete account cancellation from the agent.

Alternatively, email support

If live chat is unavailable, email support@marketmuse.com to request full account cancellation. Include your account email and confirm you want the account closed, not just downgraded.

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