About You — Free Service Overview
About You is a free Fashion Subscriptions service. Browse features, available discounts, and alternatives below.
Updated: May 2026
About About You
About You
About You is a fashion subscriptions product operated by ABOUT YOU SE & Co. KGaA. This 2026 review covers operator background, the current tier ladder and the buying signals to weigh before subscribing. The service competes in the fashion subscriptions category against regional and global alternatives, and the practical decision usually comes down to feature mix, regional availability and renewal economics rather than headline price alone.
Quick facts
- Operator: ABOUT YOU SE & Co. KGaA
- Headquarters: Hamburg, Germany
- Public-market status: publicly listed on Frankfurt Stock Exchange (FRA: YOU); about to be acquired by Zalando 2025
- Founded: 2014 (founded by Tarek Müller, Hannes Wiese and Sebastian Betz as an Otto Group spin-off)
- Category: fashion subscriptions
- Current tiers: Free account / ABOUT YOU PLUS (paid loyalty)
- Anchor price (2026): PLUS membership EUR 9.90/month with free shipping, returns and exclusive sales
What is About You?
About You is a subscription box or rental service that delivers curated physical products on a recurring schedule. Its product surface covers curated monthly box or rental of products alongside quiz-based or stylist-led personalisation, with the recurring subscription paid through the operator's direct billing or App Store / Google Play / partner-billing surfaces. Customers buy a tier matching their usage profile; the entry tier is suitable for testing the product and higher tiers add features such as skip-a-month and pause options.
Why choose About You
Operator and ecosystem context
About You is run by ABOUT YOU SE & Co. KGaA out of Hamburg, Germany, established 2014 (founded by Tarek Müller, Hannes Wiese and Sebastian Betz as an Otto Group spin-off). That matters because the fashion subscriptions category is increasingly consolidated and the operator's ownership structure (public vs. private, parent group, regulatory footprint) shapes how aggressively the product is supported and how stable the subscription terms are over multi-year renewals.
Plan structure and pricing tiers
The tier ladder splits across Free account for testing the service, ABOUT YOU PLUS (paid loyalty) for everyday use, and a premium / annual option for power users or households. Anchor pricing for 2026: PLUS membership EUR 9.90/month with free shipping, returns and exclusive sales. Consult Subger's true-price tracker for About You for all-in renewal costs after taxes and FX conversion.
Subscription box features and customisation
Beyond the headline features, the 2025-2026 differentiator for About You is 2024-2025 Zalando announced EUR 1.1B takeover of ABOUT YOU in December 2024; deal expected to close 2025 with combined ~70M active customers. That gives the subscription a credible roadmap for the year ahead and distinguishes it from operators that are running their fashion subscriptions catalog on autopilot.
About You features that matter in 2026
Highlights of the current feature set:
- curated monthly box or rental of products
- quiz-based or stylist-led personalisation
- skip-a-month and pause options
- mobile and web subscription management
- refer-a-friend credit
- exchange or return policy on box items
Buyers should treat this list as a baseline for About You in the fashion subscriptions category — confirm specific feature availability for your region on the operator's site, since some features and tier names vary between countries.
About You pricing in 2026
Reference pricing for About You in 2026: PLUS membership EUR 9.90/month with free shipping, returns and exclusive sales. The tier ladder typically looks like:
| Tier | Best for | Reference price (2026) |
|---|---|---|
| Free account | Trial customers | Free or trial |
| ABOUT YOU PLUS (paid loyalty) | Monthly subscribers | PLUS membership EUR 9.90/month with free shipping, returns and exclusive sales |
Subger pairs the public price with the actual all-in cost (taxes, FX conversion, promotional first-period anchors that step up at renewal):
| Subger tool | What it shows |
|---|---|
| True-price tracker | List price changes plus historical promotional anchors |
| Deals page | Active discounts and limited-time offers |
| Promo codes | Stackable codes for new and existing subscribers |
| Cancel guide | Step-by-step termination by billing surface |
About You apps and platform support
| Surface | Status |
|---|---|
| iOS / Android | Yes |
| Web account portal | Yes |
| Email and SMS notifications | Yes |
| In-app chat or hotline | Yes |
| Apple Wallet / Google Wallet | Where applicable |
| Customer-support email | Yes |
Surface availability for About You can vary by region and tier — confirm current app availability and supported devices on the operator's site before subscribing.
Who About You fits
About You is most likely a good match for the following buyers:
- Customers who want a curated discovery experience rather than open-ended online shopping — the core target audience for the product.
- The category-focused subscriber who specifically wants curated monthly box or rental of products from a fashion subscriptions operator rather than a generalist platform.
- The household subscriber evaluating the tier ladder (Free account / ABOUT YOU PLUS (paid loyalty)) and willing to pay up for quiz-based or stylist-led personalisation.
- The cross-device user who needs apps across the surfaces listed above plus a credible upgrade path as new devices are added.
- The price-sensitive shopper who wants to track promotional anchors via Subger's true-price tracker and deals page before committing to annual billing.
Frequently asked questions
What is About You and who runs it?
About You is a fashion subscriptions product operated by ABOUT YOU SE & Co. KGaA headquartered in Hamburg, Germany, founded 2014 (founded by Tarek Müller, Hannes Wiese and Sebastian Betz as an Otto Group spin-off). It is sold via direct subscription on the operator's website and apps, with payments processed through the operator's billing surfaces.
How much does About You cost in 2026?
Current tiers are Free account, ABOUT YOU PLUS (paid loyalty). Anchor reference pricing for 2026: PLUS membership EUR 9.90/month with free shipping, returns and exclusive sales. Confirm the live regional price on the operator's site before committing, since promotional cycles and FX conversion can shift the all-in renewal cost.
Is there a free tier or free trial for About You?
Yes — Free account is available without an immediate paid commitment.
Where is About You available?
Availability follows the operator's licensing and service footprint anchored on Hamburg, Germany. Confirm regional availability on the official site before subscribing, especially for products that have country-specific catalog or pricing rules.
What 2025-2026 features set About You apart right now?
The current 2025-2026 differentiator is 2024-2025 Zalando announced EUR 1.1B takeover of ABOUT YOU in December 2024; deal expected to close 2025 with combined ~70M active customers. Together with the headline features listed above, that gives buyers a concrete signal that the subscription is being actively developed rather than coasting on a legacy catalog.
Which devices and platforms does About You support?
Coverage spans the surfaces shown in the platform table above. The current mobile, web and (where applicable) Smart TV apps are the recommended way to consume the service; older devices may be deprecated in successive releases as the operator focuses engineering effort on supported platforms.
How do I cancel About You?
Cancel through the account or subscription settings on the surface where you bought the plan: the operator's website for direct subscriptions, the App Store or Google Play for in-app purchases, or the partner billing portal for bundled subscriptions. Subger's cancellation guide for About You walks through each route step-by-step.
Does About You offer a family or multi-user plan?
Family or multi-account structures depend on the tier. The ABOUT YOU PLUS (paid loyalty) tier commonly adds multi-profile or multi-device support; the entry Free account tier may restrict simultaneous usage. Confirm the per-tier seat limit on the live pricing page before committing to annual billing.
Is About You worth it compared to fashion subscriptions alternatives?
Value depends on three factors: the specific feature mix you'll use (see the features list above), the regional price after taxes (Subger's true-price tracker for About You reconciles the headline price with the actual all-in renewal cost), and the credibility of the operator's 2025-2026 roadmap. Buyers should weigh these together rather than relying on headline price alone.
How can I track price changes for About You?
Subger's renewal tracker for About You records list-price changes plus promotional anchors over time. Pair it with the deals page for current discount codes and the promo codes page for stackable savings at signup.
Get started with About You
Confirm the current regional price on the operator's site (PLUS membership EUR 9.90/month with free shipping, returns and exclusive sales), choose the tier that matches your usage (Free account, ABOUT YOU PLUS (paid loyalty) are the most common starting points), and check Subger's deals page for About You for promotional anchors before completing checkout. Track the subscription's true renewal cost with the true-price tracker once you're signed up.
Related Subger guides
Pricing
| Regional pricing | Free Account |
|---|---|
| 🇦🇹AustriaEUR | €4.99 |
| 🇧🇪BelgiumEUR | €4.99 |
| 🇳🇱NetherlandsEUR | €4.99 |
| 🇨🇭SwitzerlandCHF | CHF 5.90 |
Prices converted at current exchange rate
Available Guides
Sources
Subger is not affiliated with, endorsed by, or connected to About You or its parent companies. All trademarks, service marks, and logos belong to their respective owners. Information on this page is provided for informational and comparison purposes only. Pricing and plan details are sourced from publicly available information and may not reflect current offerings — please verify with the official provider. If you are a representative of this service and believe any information is inaccurate, please contact us at info@subger.com.
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