Badoo — Free Service Overview

Badoo is a location-based dating app subscription operated by Bumble Inc. (Badoo brand) (ticker NASDAQ:BMBL), headquartered in Austin, Texas, United States with European operations in London. The product launched in 2006 and has become a category staple. This page tracks live pricing, named tiers, supported platforms and the practical jobs where Badoo earns its keep against competing in the location-based dating app category as part of the Bumble Inc. portfolio.

Quick Facts

• Operator: Bumble Inc. (Badoo brand)
• Headquarters: Austin, Texas, United States with European operations in London
• Founded: 2006
• Public-market status: public (parent Bumble Inc.) (NASDAQ:BMBL)
• Flagship paid tier: Badoo Premium (Badoo Premium at $4.99/month)
• Free tier available: Yes (Free)
• Where it sells: Available in 190+ countries with strongest user base in Latin America, Europe, the Middle East and Africa
• 2025-2026 differentiator: Bumble Inc. acquired and re-launched Badoo in 2020 and in 2025 announced a strategic refresh focused on Gen Z growth markets in Latin America, Europe and the Middle East with a redesigned app shipped in 2025.

What is Badoo?

Badoo is a location-based dating app subscription that launched in 2006 under Bumble Inc. (Badoo brand). The product is built around Encounters swipe-based matching and People Nearby discovery, Lifestyle Badges advertising music, hobbies and dating intentions, Photo verification with selfie pose comparison, with the rest of the catalogue tracked in the platform sections below. The Subger catalogue page pulls live tier pricing from our internal database and links into cancel guides, deal hunters and renewal price trackers so subscribers can monitor Badoo across its full lifecycle.

Why choose Badoo

Product roadmap and 2025-2026 differentiation

Badoo is operated by Bumble Inc. (Badoo brand) out of Austin, Texas, United States with European operations in London, and the team continues to invest in the catalogue that subscribers care about most. The latest roadmap milestone — bumble inc. acquired — gives buyers a concrete reason to evaluate Badoo now rather than waiting for the next refresh cycle.

Feature breadth that matters

Beyond the headline, Badoo ships Video chat inside the messaging surface, Crush feature for adding favourite profiles without immediate matching and Family of Bumble apps cross-product safety tooling and reporting. This depth matters because teams rarely buy a single capability — they need a system that absorbs adjacent jobs over time without forcing a vendor switch.

Safety, verification and moderation

Badoo invests heavily in trust and safety because the product depends on the assumption that profiles are who they say they are. The Badoo team publishes its photo-verification programme, behaviour-based moderation tooling and the in-app safety centre so subscribers can report bad actors quickly and escalate to specialised support.

Badoo pricing in 2026

The current ladder for Badoo ranges from Free ($0) up to Credits (from $1.99 per credit pack). The anchor paid tier most teams compare is Badoo Premium at Badoo Premium at $4.99/month, sourced from the public Badoo pricing page.

Live pricing across countries

For country-by-country billing currency, taxes and renewal pricing for Badoo, see the live pricing table on this page. It pulls directly from our catalogue so promotions, anchor tiers and price drops surface the moment we capture them.

Badoo apps and platform coverage

Badoo runs on the platforms its category demands. The table below summarises coverage as of 2026.

Use cases Badoo fits

• Subscribers using encounters swipe-based matching and people nearby discovery as their primary reason to upgrade
• Teams that need lifestyle badges advertising music, hobbies and dating intentions on a single billing relationship
• Buyers who value photo verification with selfie pose comparison as part of the Badoo Premium bundle
• Operators evaluating Badoo against competing in the location-based dating app category as part of the Bumble Inc. portfolio
• Existing Badoo customers expanding their footprint to Badoo Premium from a free or entry tier

Comparable products in the Subger catalogue

If you are evaluating Badoo alongside other tools, the Subger catalogue maintains a separate page per service with live pricing and tier names. Use the relevant hub to compare Badoo with adjacent location-based dating app subscription candidates on price, free-tier availability and feature coverage. For each candidate Subger also tracks the cancellation flow, current promo codes and renewal price history so total cost of ownership is visible upfront. Start with the Browse all services, the Subscription comparisons and the Cancel guides hub.

Frequently asked questions

Who operates Badoo?

The legal operator is Bumble Inc. (Badoo brand). The product was founded in 2006; the parent's public-market status today is public (parent Bumble Inc.) under ticker NASDAQ:BMBL.

How much does Badoo cost in 2026?

The flagship paid tier (Badoo Premium) is Badoo Premium at $4.99/month. The full ladder — Free, Badoo Premium, Badoo Premium Plus, Credits — is in the pricing table above with feature differences per tier.

Does Badoo offer a free tier or trial?

Yes — Free is available at $0 with the usage caps shown in the pricing table above. You can also browse the Subger deals page for promotional pricing on paid tiers.

What platforms does Badoo run on?

Badoo covers the platforms shown in the platform table above. Mobile, desktop and API surfaces vary by tier, and the vendor's release notes track new integrations as they ship.

What's new in Badoo for 2025-2026?

In short, the team continues to invest where it matters most: bumble inc. acquired. That is the development most likely to influence whether Badoo is the right choice for a buyer evaluating location-based dating app subscription options in 2026.

How does Badoo compare to other location-based dating app subscription options?

Badoo differentiates on encounters swipe-based matching and people nearby discovery and lifestyle badges advertising music, hobbies and dating intentions plus the broader feature ladder shown above. For a side-by-side comparison with adjacent products, see the Subger category hub linked at the bottom of this page.

Can I cancel Badoo anytime?

Yes — cancellation is managed in App Store, Play Store or badoo.com depending on signup channel. Subger maintains a step-by-step cancellation guide on the cancel hub that covers the specific in-product flow, refund eligibility and what data is preserved after cancel.

Does Badoo offer team, family or enterprise pricing?

Yes — the higher tiers (Credits) target larger deployments with admin controls, audit logs and dedicated support. Quoted pricing depends on seat count and contract length; the pricing table above shows the published anchors.

Is Badoo available outside the United States?

Yes. Badoo is sold across the following markets: Available in 190+ countries with strongest user base in Latin America, Europe, the Middle East and Africa. See the live pricing table for country-specific tier pricing in local currencies where applicable.

Where can I find Badoo deals and promo codes?

The Subger deals page tracks current Badoo promotional pricing, and the renewal price tracker stores historical price points so subscribers can spot post-trial price hikes. Both are linked in the related guides section below.

Get started with Badoo

To sign up for Badoo, head to the live pricing table at the top of this page. Pick the tier that matches usage: Free for evaluation or Badoo Premium for production usage at Badoo Premium at $4.99/month, or the Credits tier for advanced deployments. After signup, bookmark this Subger page to monitor renewal pricing and catch any tier or anchor-price changes from Bumble Inc. (Badoo brand).

Related Subger guides

• Cancel Badoo — step-by-step cancellation guide for the current portal
• Badoo deals and promo codes — live promotional offers tracked across the year
• Badoo true price tracker — renewal-price history and post-trial cost watch
• Badoo promo codes — coupon and code archive with expiration tracking
• Browse the full Subger services catalogue