Crisp

Crisp is a premium online supermarket in the Netherlands operated by Crisp B.V., headquartered in Amsterdam, Netherlands since 2018. Ownership sits with Privately held — Series B-funded; backed by Keen Venture Partners and Target Global. The product competes in the Food & Delivery category with a tier ladder built around Free account / Standard delivery / Crisp Vrienden subscription, anchored at Standard delivery (EUR 3-5 per order, minimum basket EUR 25). This 2026 review summarizes the operator, tiers, headline features and what changed in 2025-2026 so subscribers can evaluate fit before committing.

Quick facts

• Operator: Crisp B.V.
• Headquarters: Amsterdam, Netherlands
• Founded: 2018
• Ownership: Privately held — Series B-funded; backed by Keen Venture Partners and Target Global
• Service category: Food & Delivery
• Tier ladder (2026): Free account / Standard delivery / Crisp Vrienden subscription
• Anchor price reference: Standard delivery at EUR 3-5 per order, minimum basket EUR 25
• 2025-2026 differentiator: Crisp competes against Albert Heijn online by leaning into premium curation and direct-producer relationships rather than scale; its 2024-2025 expansion outside the Randstad and the launch of Crisp Vrienden subscription deepened the loyalty moat.

What is Crisp?

Crisp is a premium online supermarket in the Netherlands. Founded in 2018 and run by Crisp B.V. out of Amsterdam, Netherlands, the service targets customers who want curated premium and local Dutch grocery catalog combined with same-day delivery in Randstad cities. Distribution runs through the operator's website, mobile apps and supported partner channels in the markets served by Crisp B.V.. The 2025-2026 product emphasis is captured by one specific change: Crisp competes against Albert Heijn online by leaning into premium curation and direct-producer relationships rather than scale; its 2024-2025 expansion outside the Randstad and the launch of Crisp Vrienden subscription deepened the loyalty moat.

Why choose Crisp

Operator credibility and roadmap

Crisp B.V. is the consistent thread that ties pricing, customer support and product roadmap together. Ownership (Privately held — Series B-funded; backed by Keen Venture Partners and Target Global) and the Amsterdam, Netherlands operations base set the regulatory and tax context for the offering. For Food & Delivery buyers, an identifiable operator with a credible 2025-2026 roadmap matters more than a generic feature list — and Crisp clears that bar.

Plan structure and ecosystem

The tier ladder is built around: Free account / Standard delivery / Crisp Vrienden subscription. Anchor pricing — Standard delivery at EUR 3-5 per order, minimum basket EUR 25 — sets the reference point. Confirm live regional prices on the operator's site and consult Subger's true-price tracker for Crisp for the actual all-in renewal cost after taxes, FX and any post-promotional step-ups.

Merchant network and delivery experience

Beyond the headline tier ladder, the operator's investment in direct producer relationships — short supply chain and in-app meal planning and recipe integration is what keeps the subscription competitive in 2026. Specifically: Crisp competes against Albert Heijn online by leaning into premium curation and direct-producer relationships rather than scale; its 2024-2025 expansion outside the Randstad and the launch of Crisp Vrienden subscription deepened the loyalty moat.

Crisp features that matter in 2026

Highlights of the current feature set:

• curated premium and local Dutch grocery catalog
• same-day delivery in Randstad cities
• direct producer relationships — short supply chain
• in-app meal planning and recipe integration
• iOS-first app design (Dutch tech press has highlighted UX)
• Crisp Vrienden subscription removes delivery fees

The most material 2025-2026 change for buyers: Crisp competes against Albert Heijn online by leaning into premium curation and direct-producer relationships rather than scale; its 2024-2025 expansion outside the Randstad and the launch of Crisp Vrienden subscription deepened the loyalty moat.

Crisp pricing in 2026

The anchor reference for 2026 is Standard delivery at EUR 3-5 per order, minimum basket EUR 25. The full tier comparison:

Subger pairs the public price with the actual all-in cost (taxes, FX conversion, and promotional first-period anchors that may step up at renewal):

Crisp apps and platform support

Who Crisp fits

Crisp is a good match for the following buyers:

• The premium online supermarket in the Netherlands subscriber who wants curated premium and local Dutch grocery catalog delivered by an identified operator (Crisp B.V.) rather than a generic global aggregator.
• The mainstream household weighing the Standard delivery tier at EUR 3-5 per order, minimum basket EUR 25 and willing to pay for same-day delivery in Randstad cities.
• The 2026 buyer who specifically wants the operator's most recent product investment: Crisp competes against Albert Heijn online by leaning into premium curation and direct-producer relationships rather than scale; its 2024-2025 expansion outside the Randstad and the launch of Crisp Vrienden subscription deepened the loyalty moat.
• The cross-device user who needs the surfaces listed in the platform table above plus a credible upgrade path as new devices are added.
• The price-sensitive shopper who wants to track promotional anchors via Subger's true-price tracker and deals page before committing to annual billing.

Frequently asked questions

What is Crisp and who operates it?

Crisp is a premium online supermarket in the Netherlands operated by Crisp B.V., headquartered in Amsterdam, Netherlands. Ownership: Privately held — Series B-funded; backed by Keen Venture Partners and Target Global. The product was founded in 2018 and reaches customers through the operator's website, mobile apps and (where applicable) retail or partner channels.

How much does Crisp cost in 2026?

The current tier ladder is: Free account, Standard delivery, Crisp Vrienden subscription. The anchor price reference is Standard delivery at EUR 3-5 per order, minimum basket EUR 25. Local currency, taxes and promotional first-period anchors can change these numbers — confirm the live price on the operator's site before committing.

Is there a free tier or trial for Crisp?

Yes — Free account is available without a paid commitment.

Where is Crisp available?

Availability follows the operator's regulatory and distribution footprint. Crisp primarily serves customers in the markets covered by Crisp B.V., with the home base in Amsterdam, Netherlands. Use a payment method and account address registered in a supported region.

What sets Crisp apart in 2026?

Crisp competes against Albert Heijn online by leaning into premium curation and direct-producer relationships rather than scale; its 2024-2025 expansion outside the Randstad and the launch of Crisp Vrienden subscription deepened the loyalty moat.

Which devices and platforms does Crisp support?

Platform coverage is summarized in the surface table above. The recommended primary surfaces are the operator's mobile and web apps; older devices may receive feature-parity updates on a delayed schedule.

How do I cancel Crisp?

Cancel through the account or subscription settings on the surface where you bought the plan — the operator's website for direct subscriptions, the App Store or Google Play for in-app purchases, or the partner billing portal for bundled accounts. Subger's cancellation guide walks through each route.

Does Crisp offer a family or multi-user plan?

Family or multi-account structures depend on the tier. Premium and bundle tiers commonly add multi-profile or multi-seat support; entry tiers may restrict simultaneous use. Confirm the per-tier seat or device limit on the live pricing page.

Is Crisp worth it compared with category alternatives?

Value depends on three factors: the specific feature mix you'll use (see the feature list above), the local price after taxes and FX (Subger's true-price tracker reconciles the headline price with the actual all-in renewal), and the credibility of the 2025-2026 product roadmap. Crisp screens well when those three align.

How can I track price changes for Crisp?

Subger's renewal tracker for Crisp records list-price changes plus promotional anchors over time. Pair it with the deals page for current discounts and the promo codes page for stackable savings at signup.

Get started with Crisp

Confirm the current regional price on Crisp B.V.'s site, choose the tier that matches your usage (Free account and Standard delivery are the common starting points), and check Subger's deals page for Crisp for promotional anchors before completing checkout. Track the subscription's true renewal cost with the true-price tracker once you're signed up.

Related Subger guides

• Cancel Crisp guide
• Latest Crisp deals
• Crisp promo codes
• Crisp true price and renewal tracker
• Browse the Food & Delivery category hub
• All services on Subger