Folk CRM — Free Service Overview

folk is a contact-first CRM for relationship-led teams operated by folk app SAS, headquartered in Paris, France. The product launched in 2020 and has become a category staple. This page tracks live pricing, named tiers, supported platforms and the practical jobs where folk earns its keep against competing in the modern CRM category alongside other relationship-first sales platforms.

Quick Facts

• Operator: folk app SAS
• Headquarters: Paris, France
• Founded: 2020
• Public-market status: privately held (Series B 2024 led by Salesforce Ventures)
• Flagship paid tier: Standard (Standard at $24/user/month annual)
• Free tier available: Yes (14-day free trial)
• Where it sells: Sold globally with EUR and USD billing
• 2025-2026 differentiator: folk raised a Series B led by Salesforce Ventures in 2024 and rolled out AI Messages, AI Variables and AI Pipelines plus a deeper LinkedIn-import workflow through 2024-2025.

What is folk?

folk is a contact-first CRM for relationship-led teams that launched in 2020 under folk app SAS. The product is built around Contact-first CRM with auto-enriched profiles, folkX Chrome extension for one-click LinkedIn import, Email sequences with merge tags and reply detection, with the rest of the catalogue tracked in the platform sections below. The Subger catalogue page pulls live tier pricing from our internal database and links into cancel guides, deal hunters and renewal price trackers so subscribers can monitor folk across its full lifecycle.

Why choose folk

Product roadmap and 2025-2026 differentiation

folk is operated by folk app SAS out of Paris, France, and the team continues to invest in the catalogue that subscribers care about most. The latest roadmap milestone — folk raised a series b led by salesforce ventures in 2024 — gives buyers a concrete reason to evaluate folk now rather than waiting for the next refresh cycle.

Feature breadth that matters

Beyond the headline, folk ships Pipelines with custom stages and revenue tracking, AI Messages, AI Variables and AI Pipelines launched in 2024 and Native two-way sync with Gmail and Outlook. This depth matters because teams rarely buy a single capability — they need a system that absorbs adjacent jobs over time without forcing a vendor switch.

CRM and revenue stack fit

folk sits at the centre of the revenue stack, so it has to play nicely with marketing automation, customer success and finance tools. The folk platform offers a documented REST API plus official SDKs, and most large operators run it alongside a data warehouse for downstream analytics.

folk pricing in 2026

The current ladder for folk ranges from Free trial ($0 for 14 days) up to folkX Chrome extension (Bundled). The anchor paid tier most teams compare is Standard at Standard at $24/user/month annual, sourced from the public folk pricing page.

Live pricing across countries

For country-by-country billing currency, taxes and renewal pricing for folk, see the live pricing table on this page. It pulls directly from our catalogue so promotions, anchor tiers and price drops surface the moment we capture them.

folk apps and platform coverage

folk runs on the platforms its category demands. The table below summarises coverage as of 2026.

Use cases folk fits

• Subscribers using contact-first crm with auto-enriched profiles as their primary reason to upgrade
• Teams that need folkx chrome extension for one-click linkedin import on a single billing relationship
• Buyers who value email sequences with merge tags and reply detection as part of the Standard bundle
• Operators evaluating folk against competing in the modern CRM category alongside other relationship-first sales platforms
• Existing folk customers expanding their footprint to Standard from a free or entry tier

Comparable products in the Subger catalogue

If you are evaluating folk alongside other tools, the Subger catalogue maintains a separate page per service with live pricing and tier names. Use the relevant hub to compare folk with adjacent contact-first CRM for relationship-led teams candidates on price, free-tier availability and feature coverage. For each candidate Subger also tracks the cancellation flow, current promo codes and renewal price history so total cost of ownership is visible upfront. Start with the Cancel guides hub, the Deals hub and the Promo codes hub.

Frequently asked questions

Who operates folk?

The legal operator is folk app SAS. The product was founded in 2020; the parent's public-market status today is privately held (Series B 2024 led by Salesforce Ventures).

How much does folk cost in 2026?

The flagship paid tier (Standard) is Standard at $24/user/month annual. The full ladder — Free trial, Standard, Premium, Custom, folkX Chrome extension — is in the pricing table above with feature differences per tier.

Does folk offer a free tier or trial?

Yes — 14-day free trial is available at $0 for 14 days with the usage caps shown in the pricing table above. You can also browse the Subger deals page for promotional pricing on paid tiers.

What platforms does folk run on?

folk covers the platforms shown in the platform table above. Mobile, desktop and API surfaces vary by tier, and the vendor's release notes track new integrations as they ship.

What's new in folk for 2025-2026?

In short, the team continues to invest where it matters most: folk raised a series b led by salesforce ventures in 2024. That is the development most likely to influence whether folk is the right choice for a buyer evaluating contact-first CRM for relationship-led teams options in 2026.

How does folk compare to other contact-first CRM for relationship-led teams options?

folk differentiates on contact-first crm with auto-enriched profiles and folkx chrome extension for one-click linkedin import plus the broader feature ladder shown above. For a side-by-side comparison with adjacent products, see the Subger category hub linked at the bottom of this page.

Can I cancel folk anytime?

Yes — cancellation is self-service from folk.app under Workspace → Subscription. Subger maintains a step-by-step cancellation guide on the cancel hub that covers the specific in-product flow, refund eligibility and what data is preserved after cancel.

Does folk offer team, family or enterprise pricing?

Yes — the higher tiers (folkX Chrome extension) target larger deployments with admin controls, audit logs and dedicated support. Quoted pricing depends on seat count and contract length; the pricing table above shows the published anchors.

Is folk available outside the United States?

Yes. folk is sold across the following markets: Sold globally with EUR and USD billing. See the live pricing table for country-specific tier pricing in local currencies where applicable.

Where can I find folk deals and promo codes?

The Subger deals page tracks current folk promotional pricing, and the renewal price tracker stores historical price points so subscribers can spot post-trial price hikes. Both are linked in the related guides section below.

Get started with folk

To sign up for folk, head to the live pricing table at the top of this page. Pick the tier that matches usage: Free trial for evaluation or Standard for production usage at Standard at $24/user/month annual, or the folkX Chrome extension tier for advanced deployments. After signup, bookmark this Subger page to monitor renewal pricing and catch any tier or anchor-price changes from folk app SAS.

Related Subger guides

• Cancel folk — step-by-step cancellation guide for the current portal
• folk deals and promo codes — live promotional offers tracked across the year
• folk true price tracker — renewal-price history and post-trial cost watch
• folk promo codes — coupon and code archive with expiration tracking
• Browse the full Subger services catalogue