IFTTT — full review and pricing

Quick facts. IFTTT is operated by IFTTT, Inc., headquartered in San Francisco, California (United States), with the brand established in 2010 by Linden Tibbets. The operator is privately held; raised Series C in 2018; struggled with monetization since pivoting to paid model in 2020. IFTTT positions itself as a no-code automation platform connecting consumer apps and smart-home devices, competing with Zapier and Make, billed via the tier structure detailed below.

IFTTT markets a automation subscription targeted at users who want a fully-managed product without piecing it together themselves. The pricing snapshot below pulls Subger's live tracker, so anchor prices stay current as IFTTT adjusts published rates. The rest of this page details the operator, current tiers, feature coverage, support reach and 10 short FAQs.

Operator background

IFTTT runs under IFTTT, Inc., headquartered in San Francisco, California (United States). The product was established in 2010 by Linden Tibbets, and the company is currently privately held; raised Series C in 2018; struggled with monetization since pivoting to paid model in 2020. IFTTT sits in the automation category and competes for the same recurring spend as nearby automation brands on this site. See related coverage in /en/us/promo and /en/us/deal for cross-brand context.

Headquarters and corporate status

• Legal entity: IFTTT, Inc.
• HQ: San Francisco, California (United States)
• Founded / launched: 2010 by Linden Tibbets
• Ownership: privately held; raised Series C in 2018; struggled with monetization since pivoting to paid model in 2020

The operator's corporate status determines who you contract with at checkout — typically the legal entity above, even if billing goes through a regional reseller.

Why IFTTT matters in automation

IFTTT positions itself as a no-code automation platform connecting consumer apps and smart-home devices, competing with Zapier and Make. The 2024-2025 differentiator: 2024-2025 expanded AI applets including OpenAI GPT and Claude integrations, plus voice-controlled automations with Alexa and Google Assistant.

Pricing and tier structure

Current tier structure: Free (2 applets); Pro $2.50/month (20 applets); Pro+ $5/month (unlimited applets, multi-step). The anchor price referenced for headline comparison is Pro $2.50/month.

Plan grid

What changes between tiers

Higher tiers typically unlock larger allowances, additional household members or extra premium content; entry tiers exist for trial usage. Live prices in the Subger plan tracker override these anchors when IFTTT adjusts published rates.

Recent pricing context (2024-2025)

2024-2025 expanded AI applets including OpenAI GPT and Claude integrations, plus voice-controlled automations with Alexa and Google Assistant. Annual commitments commonly trim 10-20% off the headline monthly rate; check the live grid above before purchase.

Feature coverage

IFTTT ships with the following named capabilities relevant to automation:

• 700+ service integrations (smart home, social, productivity)
• Multi-step applets (Pro+)
• AI-powered applets with LLM integrations
• Webhook and API triggers
• Voice-activated automations

Feature matrix

Platform and device reach

Coverage spans the operator's published device list — typically modern iOS and Android plus a web client; some categories add desktop apps, smart-TV apps or vehicle integrations where relevant. Check the vendor's "Supported devices" page if you depend on a less common platform.

Trigger coverage and integrations

Trigger coverage spans hundreds of consumer and SaaS apps; integrations support multi-step workflows, webhooks, and AI-powered actions.

What this means for buyers

The category-specific behaviour above is the single biggest factor when comparing IFTTT against alternatives in the same automation bracket. Buyers who care about the feature mix detailed here will typically rank IFTTT higher than buyers focused on price alone.

Support, billing and account management

IFTTT offers customer support through the operator's standard channels — typically an in-app help centre, email contact and (for paid tiers) live chat or phone support during business hours.

Cancellation and refunds

You can cancel IFTTT directly from the account dashboard. Refund policy follows the operator's published terms; many automation services prorate or do not refund partial periods after the renewal date. See the cancel guide hub for the standard cancellation workflow.

Free trials and money-back

Free trials, money-back windows and intro pricing vary by tier and country. Anchor: Pro $2.50/month.

Comparison context

In the automation category, IFTTT competes with nearby brands you can browse via /en/us/compare. Buyers commonly look at IFTTT alongside two or three peers before committing — the side-by-side compare table on this site lets you stack feature coverage and price in one view.

When IFTTT is the right pick

• You want a no-code automation platform connecting consumer apps and smart-home devices, competing with Zapier and Make and the feature mix listed above
• The anchor price (Pro $2.50/month) fits the budget
• The operator's footprint covers your country

When to look elsewhere

• You need a specific feature IFTTT does not list
• You are in a country outside the operator's main footprint
• The 2024-2025 differentiator (2024-2025 expanded AI applets including OpenAI GPT and Claude integrations, plus voice-controlled automations with Alexa and Google Assistant) is not relevant to your use case

Frequently asked questions

What is IFTTT?

IFTTT is a automation subscription operated by IFTTT, Inc. out of San Francisco, California (United States), established in 2010 by Linden Tibbets. It is currently privately held; raised Series C in 2018; struggled with monetization since pivoting to paid model in 2020.

How much does IFTTT cost?

Current tier structure: Free (2 applets); Pro $2.50/month (20 applets); Pro+ $5/month (unlimited applets, multi-step). Anchor headline price: Pro $2.50/month. See the pricing table above for the live grid.

Who owns IFTTT?

The brand is owned and operated by IFTTT, Inc.. Corporate status: privately held; raised Series C in 2018; struggled with monetization since pivoting to paid model in 2020.

Where is IFTTT available?

IFTTT operates from San Francisco, California (United States) with country availability tied to the operator's footprint and licensing reach. Cross-check the vendor's region list before subscribing if you travel often.

Can I cancel IFTTT any time?

Yes — cancellation runs through the operator's account dashboard. See the cancel guide hub for the standard workflow and country-specific notes.

Does IFTTT offer a free trial?

Free-trial availability varies by tier and country. The anchor price (Pro $2.50/month) is the post-trial headline rate; trials, when offered, run 7 to 30 days depending on promo.

What payment methods does IFTTT accept?

Payment methods follow the operator's checkout — typically major cards (Visa, Mastercard, Amex) plus locally-relevant alternatives like Apple Pay, Google Pay or country-specific wallets.

Is IFTTT worth it in 2025?

IFTTT's 2025 value depends on the feature mix you actually use. The 2024-2025 update — 2024-2025 expanded AI applets including OpenAI GPT and Claude integrations, plus voice-controlled automations with Alexa and Google Assistant — is the single most relevant signal for current-year buyers.

How is IFTTT different from competitors?

IFTTT differentiates as a no-code automation platform connecting consumer apps and smart-home devices, competing with Zapier and Make. The operator background, founding year (2010 by Linden Tibbets) and 2024-2025 update give buyers a sense of where the brand sits versus alternatives.

Where can I track IFTTT pricing changes?

Subger's live tracker updates the anchor price (Pro $2.50/month) automatically when IFTTT adjusts published rates. Bookmark the Subger IFTTT page and check the pricing table above.

Sources and updates

Operator + tier + ownership facts compiled from public vendor disclosures, press releases and regulatory filings current to 2024-2025. Anchor price: Pro $2.50/month. Last refreshed at the timestamp in Subger's plan tracker.

Related on Subger

Browse adjacent coverage:

• Promo codes hub
• Deals hub
• Cancel guide hub
• Compare services
• True price tracker