LeadSquared

LeadSquared is a CRM and sales service operated by MarketXpander Services Pvt. Ltd. (LeadSquared), headquartered in Bengaluru, India. The product was founded in 2011 and is currently privately held; backed by WestBridge Capital and Gaja Capital. LeadSquared competes with Zoho CRM, Salesforce Sales Cloud, Freshsales and HubSpot Sales Hub for SMB and mid-market sales teams in India and emerging markets. The anchor reference price for 2026 is around USD 25 per user/month for Sales Lite. This 2026 review summarises LeadSquared's operator background, current tier ladder, the named features that matter, and Subger's tracking tools so you can evaluate fit before committing.

Quick facts

• Operator: MarketXpander Services Pvt. Ltd. (LeadSquared)
• Headquarters: Bengaluru, India
• Founded: 2011
• Public-market status: privately held; backed by WestBridge Capital and Gaja Capital
• Service category: CRM and sales
• Tier ladder (2026): Sales Lite, Sales Pro, Sales Super, Mobile CRM
• Anchor price reference: around USD 25 per user/month for Sales Lite

What is LeadSquared?

LeadSquared is a CRM and sales product operated by MarketXpander Services Pvt. Ltd. (LeadSquared) from Bengaluru, India, originally founded in 2011. The service targets customers who want the specific feature mix listed below — a real category fit rather than a generic offering. LeadSquared is billed in local currency through the operator's standard payment channels, with the Sales Lite tier as the typical entry point on the ladder. The current 2025-2026 product emphasis is summarised in the differentiator section below — these are concrete shipped or in-flight changes rather than speculative roadmap items.

Why choose LeadSquared

Category positioning

LeadSquared competes with Zoho CRM, Salesforce Sales Cloud, Freshsales and HubSpot Sales Hub for SMB and mid-market sales teams in India and emerging markets. LeadSquared earns its slot in the CRM and sales bracket by combining the named features in the section below with a credible operator (see Quick facts), so the buying decision rests on capability fit rather than brand recognition alone.

Plan structure

The tier ladder for 2026 is: Sales Lite, Sales Pro, Sales Super, Mobile CRM. The Sales Lite tier is the entry point with around USD 25 per user/month for Sales Lite as the anchor price. Step-up tiers add capacity, seats, capability or coverage depending on the specific CRM and sales category. Confirm live regional prices on the operator's site, and use Subger's true-price tracker for LeadSquared to track the actual all-in renewal cost over time.

2025-2026 differentiator

Through 2025-2026 LeadSquared doubled down on vertical CRM for education, lending and healthcare, plus its acquisition of Casa-related field-sales tooling.

LeadSquared features that matter in 2026

The current named feature set:

• lead capture from forms, calls and ads
• field-sales mobile CRM with geo-tracking
• marketing automation and drip campaigns
• call centre and IVR connectors
• no-code workflow designer
• reports and dashboards
• WhatsApp Business and SMS channels

These are the specific surfaces LeadSquared ships today — not a generic checklist. The most material change for 2026 buyers is reflected in the differentiator above, and the live signup page on the operator's site should be treated as the source of truth for any region-specific availability.

LeadSquared pricing in 2026

The anchor reference for 2026 is: around USD 25 per user/month for Sales Lite. The full tier comparison:

Subger pairs the public price with the actual all-in cost (taxes, FX conversion, promotional anchors that may step up at renewal):

Workflow and integrations

LeadSquared operates from Bengaluru, India under MarketXpander Services Pvt. Ltd. (LeadSquared), founded in 2011. Sales workflow context: the service is regulated by, distributed through and serviced under the operator's standard processes for its home market and any adjacent regions where it operates. Customers should confirm regional availability, supported payment methods and any localisation differences on the operator's live signup flow before committing to annual billing.

Who LeadSquared fits

LeadSquared is a good match for the following buyers:

• The category-focused subscriber who wants CRM and sales delivered by MarketXpander Services Pvt. Ltd. (LeadSquared) from Bengaluru, India, with a credible 2025-2026 product trajectory rather than a generic global aggregator.
• The mainstream subscriber evaluating the Sales Lite tier as the entry point and weighing the step-up to higher tiers in the ladder.
• The 2026 buyer who specifically wants the differentiator described above plus the named features listed earlier in this review.
• The price-sensitive shopper who wants to track promotional anchors via Subger's true-price tracker and deals page before committing to a longer billing period.
• The careful renewer who wants to verify the actual all-in renewal cost after taxes, FX and post-promotional step-ups instead of relying on the headline list price.

Frequently asked questions

What is LeadSquared and who operates it?

LeadSquared is a CRM and sales service operated by MarketXpander Services Pvt. Ltd. (LeadSquared), headquartered in Bengaluru, India. The product was founded in 2011 and is currently privately held; backed by WestBridge Capital and Gaja Capital. LeadSquared competes with Zoho CRM, Salesforce Sales Cloud, Freshsales and HubSpot Sales Hub for SMB and mid-market sales teams in India and emerging markets.

How much does LeadSquared cost in 2026?

The current tier ladder is: Sales Lite, Sales Pro, Sales Super, Mobile CRM. The anchor reference for the entry tier is around USD 25 per user/month for Sales Lite. Local-currency pricing, promotional first-period anchors and bundled discounts can change these numbers — confirm the live price on the operator's site before committing.

Is there a free tier or trial for LeadSquared?

The free or trial position depends on the tier. Some tiers in the ladder above offer introductory promotions or limited free access; the operator's live signup page is the source of truth for current free-tier or trial mechanics.

Where is LeadSquared available?

Availability follows MarketXpander Services Pvt. Ltd. (LeadSquared)'s licensing and operational footprint from Bengaluru, India. LeadSquared primarily serves customers in the operator's home market and any adjacent markets listed on its signup page. Use a payment method and account address registered in a supported region.

What sets LeadSquared apart in 2026?

Through 2025-2026 LeadSquared doubled down on vertical CRM for education, lending and healthcare, plus its acquisition of Casa-related field-sales tooling. Treat the live signup page as the source of truth for the most recent capability or pricing change.

Which devices and platforms does LeadSquared support?

LeadSquared ships the named features listed earlier in this review — web, app and (where relevant) hardware surfaces that match the CRM and sales category. Confirm device-specific compatibility on the live signup or product page before purchase.

How do I cancel LeadSquared?

Cancel through the account or subscription settings on the surface where you bought the plan: the operator's website for direct subscriptions, the App Store or Google Play for in-app purchases, or the partner billing portal for bundled accounts. Subger's cancellation guide walks through each route in detail.

Does LeadSquared offer a family, multi-seat or multi-user plan?

Family, multi-seat or multi-account structures depend on the tier. Premium or business tiers commonly add multi-profile, multi-seat or shared-household support; entry tiers may restrict simultaneous use. Confirm the per-tier seat, vehicle, device or account limit on the live pricing page.

Is LeadSquared worth it compared with category alternatives?

Value depends on three factors: the specific feature mix you'll use, the regional price after taxes and FX (Subger's true-price tracker reconciles headline price with the actual all-in renewal cost), and the credibility of the 2025-2026 product trajectory described in the differentiator section. LeadSquared screens well when those three align; budget-constrained users may prefer the entry tier or wait for promotional pricing.

How can I track price changes for LeadSquared?

Subger's renewal tracker for LeadSquared records list-price changes plus promotional anchors over time. Pair it with the deals page for current discounts and the promo codes page for stackable savings at signup.

Get started with LeadSquared

Confirm the current regional price on MarketXpander Services Pvt. Ltd. (LeadSquared)'s site, choose the tier that matches your usage (Sales Lite is the common starting point on the ladder above), and check Subger's deals page for LeadSquared for promotional anchors before completing checkout. Track the subscription's true renewal cost with the true-price tracker once you're signed up.

Related Subger guides

• Cancel LeadSquared guide
• Latest LeadSquared deals
• LeadSquared promo codes
• LeadSquared true price and renewal tracker
• Browse the CRM and sales category hub
• All services on Subger