ManyPets — Overview & Pricing

ManyPets is a UK and US pet insurance challenger, competing with Petplan, Lemonade Pet and Healthy Paws. This page tracks live pricing tiers, supported platforms, and the practical use cases where ManyPets fits into a household or business subscription stack, with anchor prices sourced from the live pricing table above for country-specific currency.

Quick Facts

• Brand: ManyPets
• Operator: ManyPets Group Ltd (formerly Bought By Many)
• Headquarters: London, United Kingdom
• Founded: 2017 (Bought By Many launched 2012)
• Ownership: privately held; backed by EQT Ventures and CommerzVentures; raised USD 350M in 2022
• Flagship paid tier anchor: Standard at from around USD 35-50/month
• 2025-2026 differentiator: Pre-existing condition coverage after 18-month exclusion plus 2024-2025 launch of unlimited annual benefits in the US

What is ManyPets?

ManyPets is operated by ManyPets Group Ltd (formerly Bought By Many), headquartered in London, United Kingdom and founded in 2017 (Bought By Many launched 2012). The product covers unlimited annual benefits on top tier, direct vet payment via VetEnvoy, and dental illness coverage on selected tiers as anchor capabilities, with the broader feature set described in the sections below. This catalog page pulls live tier pricing from our database and links into our cancel guides, deals, and price-history tracker so you can monitor ManyPets across its full subscription lifecycle.

Why choose ManyPets

Operator track record and ownership

ManyPets is run by ManyPets Group Ltd (formerly Bought By Many), with ownership currently described as: privately held; backed by EQT Ventures and CommerzVentures; raised USD 350M in 2022. The brand has been operating since 2017 (Bought By Many launched 2012), so by 2026 there is a multi-year track record of pricing decisions, product updates, and service reliability that buyers can review before subscribing. For 2025-2026 the operator's headline emphasis is on Pre-existing condition coverage after 18-month exclusion plus 2024-2025 launch of unlimited annual benefits in the US.

Feature breadth in 2026

Beyond the headline pillars, ManyPets ships online claims via app, wellness add-ons, and no upper age limit on enrollment for selected breeds. This depth matters because subscribers rarely buy a single feature in isolation. ManyPets's feature surface area lets a household or team start narrow and expand into the rest of the platform as needs grow.

Plan structure and ecosystem fit

The current ladder runs from Basic up to Complete / Unlimited. Each step unlocks specific capabilities (detailed in the pricing table below) rather than artificial caps, and the platform integrates with mainstream device and billing ecosystems typical for a pet insurance provider. That makes it straightforward to slot ManyPets into existing setups without re-platforming.

ManyPets pricing in 2026

The tier ladder and anchor prices below are sourced from ManyPets Group Ltd (formerly Bought By Many)'s public pricing pages as of 2025-2026. For live country-specific numbers, refer to the pricing table at the top of this page; the summary below describes how the tier ladder is shaped.

Live pricing across countries

For country-by-country billing currency, taxes, and renewal pricing, refer to the live pricing table on this page. It pulls directly from our catalog so promotions, anchor tiers, and price drops surface as soon as we capture them. This is the source we recommend over any historical price quoted in third-party content.

ManyPets apps and platform support

ManyPets supports the platform mix expected for a pet insurance provider. The table below summarizes typical coverage; refer to ManyPets Group Ltd (formerly Bought By Many)'s product pages for the exact device and OS support matrix on each tier.

ManyPets product depth and category positioning

ManyPets sits in the pet insurance provider category and competes with adjacent providers in London's home market and beyond. Its differentiation lever for 2025-2026 is Pre-existing condition coverage after 18-month exclusion plus 2024-2025 launch of unlimited annual benefits in the US. Buyers evaluating the pet insurance provider market compare these capabilities against tier price and customer support quality, both of which are tracked in the pricing table above and in our deals and cancel guides linked below.

Use cases ManyPets fits

• Subscribers in London and beyond who want a pet insurance provider with unlimited annual benefits on top tier as a core anchor
• Households comparing ManyPets against adjacent pet insurance provider options on the Standard tier price point
• Buyers who prioritize direct vet payment via VetEnvoy as their deciding factor in the pet insurance provider category
• Users who want dental illness coverage on selected tiers bundled with the rest of the platform rather than paid separately
• Cross-region or expat users wanting ManyPets Group Ltd (formerly Bought By Many)-branded service rather than a regional reseller

Comparable products in our catalog

If you're evaluating ManyPets alongside other tools, we maintain a separate catalog page per service with live pricing and tier names. Use our category hub to compare ManyPets with adjacent pet insurance provider options on price, feature coverage, and free-tier availability. For each candidate we also track cancellation flow, current promo codes, and renewal price history so the total cost of ownership is visible upfront.

Frequently asked questions

Who operates ManyPets?

ManyPets is operated by ManyPets Group Ltd (formerly Bought By Many), headquartered in London, United Kingdom since 2017 (Bought By Many launched 2012). Ownership status: privately held; backed by EQT Ventures and CommerzVentures; raised USD 350M in 2022. The full legal entity and registration details are published on the operator's public terms of service.

How much does ManyPets cost in 2026?

The Basic anchor is from around USD 15-25/month for dogs, the Standard anchor is from around USD 35-50/month, and the Complete / Unlimited anchor is USD 60-100+/month. Live country-specific numbers and promotions are shown in the live pricing table at the top of this page.

Does ManyPets offer a free tier or trial?

Free tier and trial availability is shown in the live pricing table above and varies by country and promotional window. The current ladder starts at Basic (from around USD 15-25/month for dogs); check the ManyPets Group Ltd (formerly Bought By Many) signup flow for the current trial terms before committing.

What platforms does ManyPets run on?

ManyPets covers the platforms shown in the table above. Mobile, web, and selected device support varies by region and tier; ManyPets Group Ltd (formerly Bought By Many)'s product pages track new integrations as they ship.

What's new in ManyPets for 2025-2026?

The headline emphasis is Pre-existing condition coverage after 18-month exclusion plus 2024-2025 launch of unlimited annual benefits in the US. This is the feature most likely to influence whether ManyPets is the right choice for a buyer evaluating the pet insurance provider market today.

How does ManyPets compare to other pet insurance provider options?

ManyPets differentiates on unlimited annual benefits on top tier and direct vet payment via VetEnvoy plus the broader feature ladder shown above. For a side-by-side feature comparison with adjacent providers, see our category hub linked at the bottom of this page.

Can I cancel ManyPets anytime?

Yes - cancellation is typically self-service via the ManyPets account portal or by contacting ManyPets Group Ltd (formerly Bought By Many). We maintain a step-by-step cancellation guide on our cancel hub that covers the specific in-product flow, refund eligibility, and what data is preserved after cancel.

Does ManyPets offer family, team, or business pricing?

Multi-user and higher-tier plans target larger deployments or households where applicable. The published anchor at the Complete / Unlimited level is USD 60-100+/month; ask ManyPets Group Ltd (formerly Bought By Many) sales for bespoke or volume pricing on team or enterprise plans.

Is ManyPets available outside its home country?

ManyPets is operated from London, United Kingdom and is primarily sold to its home market; see the live pricing table for country-specific tier pricing across the markets where ManyPets Group Ltd (formerly Bought By Many) sells the product.

Where can I find ManyPets deals and promo codes?

Our deals page tracks current ManyPets promotional pricing and our renewal price tracker stores historical price points so you can spot post-trial price hikes. Both are linked below in the related guides section.

Get started with ManyPets

To sign up, head to the live pricing table at the top of this page. Pick the tier that matches your needs - Basic (from around USD 15-25/month for dogs) for evaluation, Standard (from around USD 35-50/month) for production use, or Complete / Unlimited (USD 60-100+/month) for the broadest feature set. Once you've subscribed, bookmark this page to monitor renewal pricing and catch any tier or anchor-price changes from ManyPets Group Ltd (formerly Bought By Many).

Related Subger guides

• Cancel ManyPets - step-by-step cancellation guide for the current portal
• ManyPets deals and promo codes - live promotional offers tracked across the year
• ManyPets true price tracker - renewal price history and post-trial cost watch
• ManyPets promo codes - coupon and code archive with expiration tracking
• Browse the full pet insurance provider category on Subger