Marktplaats — Free Service Overview

Marktplaats is the Netherlands' largest classifieds marketplace, dominant in second-hand goods, cars, and real estate. This page tracks live pricing tiers, supported platforms, and the practical use cases where Marktplaats fits into a household or business subscription stack, with anchor prices sourced from the live pricing table above for country-specific currency.

Quick Facts

• Brand: Marktplaats
• Operator: Marktplaats B.V. (part of Adevinta ASA, soon to be Aurelia Bidco / Permira–Blackstone consortium after 2024 take-private)
• Headquarters: Amsterdam, Netherlands
• Founded: 1999 (acquired by eBay 2004, sold to Adevinta 2020)
• Ownership: part of Adevinta following 2024 take-private deal; ultimate owners include Permira and Blackstone
• Flagship paid tier anchor: Top advert at around EUR 5 per listing
• 2025-2026 differentiator: near-monopoly C2C classifieds market share in the Netherlands, comparable to eBay Kleinanzeigen in Germany

What is Marktplaats?

Marktplaats is operated by Marktplaats B.V. (part of Adevinta ASA, soon to be Aurelia Bidco / Permira–Blackstone consortium after 2024 take-private), headquartered in Amsterdam, Netherlands and founded in 1999 (acquired by eBay 2004, sold to Adevinta 2020). The product covers C2C and B2C classifieds across electronics, cars, real estate, furniture and more, Marktplaats betalen integrated payments for safer transactions, and Bezorgservice (delivery via DHL/PostNL) as its anchor capabilities, with the broader feature set described in the sections below. This catalog page pulls live tier pricing from our internal database and links into our cancel guides, deals, and price-history tracker so you can monitor Marktplaats across its full subscription lifecycle.

Why choose Marktplaats

Operator track record and ownership

Marktplaats is run by Marktplaats B.V. (part of Adevinta ASA, soon to be Aurelia Bidco / Permira–Blackstone consortium after 2024 take-private), with ownership currently described as: part of Adevinta following 2024 take-private deal; ultimate owners include Permira and Blackstone. The brand has been operating since 1999 (acquired by eBay 2004, sold to Adevinta 2020), so by 2026 there is a multi-year track record of pricing decisions, product updates, and service reliability that buyers can review before subscribing. For 2025-2026 the operator's headline emphasis is on near-monopoly C2C classifieds market share in the Netherlands, comparable to eBay Kleinanzeigen in Germany.

Feature breadth in 2026

Beyond the headline pillars, Marktplaats ships seller and buyer ratings, iOS, Android, and web apps, and Dutch-language UI and customer service. This depth matters because subscribers rarely buy a single feature in isolation — they buy a system that can absorb adjacent jobs over time. Marktplaats's feature surface area lets a household or team start narrow and expand into the rest of the platform as needs grow.

Plan structure and ecosystem fit

The current ladder runs from Basic listing up to Marktplaats Plus business. Each step unlocks specific capabilities (detailed in the pricing table below) rather than artificial caps, and the platform integrates with mainstream device and billing ecosystems typical for a online classifieds and marketplace platform. That makes it straightforward to slot Marktplaats into existing setups without re-platforming.

Marktplaats pricing in 2026

The tier ladder and anchor prices below are sourced from Marktplaats B.V. (part of Adevinta ASA, soon to be Aurelia Bidco / Permira–Blackstone consortium after 2024 take-private)'s public pricing pages as of 2025-2026. For the live country-specific numbers, refer to the pricing table at the top of this page; the summary below describes how the tier ladder is shaped.

Live pricing across countries

For country-by-country billing currency, taxes, and renewal pricing, refer to the live pricing table on this page. It pulls directly from our catalog so promotions, anchor tiers, and price drops surface as soon as we capture them. This is the source we recommend over any historical price quoted in third-party content.

Marktplaats apps and platform support

Marktplaats supports the platform mix expected for a online classifieds and marketplace platform. The table below summarizes typical coverage; refer to Marktplaats B.V. (part of Adevinta ASA, soon to be Aurelia Bidco / Permira–Blackstone consortium after 2024 take-private)'s product pages for the exact device and OS support matrix on each tier.

Product depth and category positioning

Marktplaats sits in the online classifieds and marketplace platform category and competes with adjacent providers in Amsterdam, Netherlands's home market and beyond. Its differentiation lever for 2025-2026 is near-monopoly C2C classifieds market share in the Netherlands, comparable to eBay Kleinanzeigen in Germany. Buyers evaluating the online classifieds and marketplace platform market compare these capabilities against tier price and customer support quality, both of which are tracked in the pricing table above and in our deals and cancel guides linked below.

Use cases Marktplaats fits

• Subscribers in Amsterdam who want a online classifieds and marketplace platform with C2C and B2C classifieds across electronics, cars, real estate, furniture and more as a core anchor
• Households comparing Marktplaats against adjacent online classifieds and marketplace platform providers on the Top advert tier price point
• Buyers prioritizing Marktplaats betalen integrated payments for safer transactions as the buying signal that decides the category
• Users who want Bezorgservice (delivery via DHL/PostNL) bundled with the rest of the platform rather than paid separately
• Cross-region or expat users wanting Marktplaats B.V. (part of Adevinta ASA, soon to be Aurelia Bidco / Permira–Blackstone consortium after 2024 take-private)-branded service rather than a regional reseller

Comparable products in our catalog

If you're evaluating Marktplaats alongside other tools, we maintain a separate catalog page per service with live pricing and tier names. Use our category hub to compare Marktplaats with adjacent online classifieds and marketplace platform options on price, feature coverage, and free-tier availability. For each candidate we also track cancellation flow, current promo codes, and renewal price history so the total cost of ownership is visible upfront.

Frequently asked questions

Who operates Marktplaats?

Marktplaats is operated by Marktplaats B.V. (part of Adevinta ASA, soon to be Aurelia Bidco / Permira–Blackstone consortium after 2024 take-private), headquartered in Amsterdam, Netherlands since 1999 (acquired by eBay 2004, sold to Adevinta 2020). Ownership status: part of Adevinta following 2024 take-private deal; ultimate owners include Permira and Blackstone. The full legal entity and registration details are published on the operator's public terms of service.

How much does Marktplaats cost in 2026?

The Basic listing anchor is EUR 0, the Top advert anchor is around EUR 5 per listing, and the Marktplaats Plus business anchor is from around EUR 50/month. Live country-specific numbers and promotions are shown in the live pricing table at the top of this page.

Does Marktplaats offer a free tier or trial?

Free tier and trial availability is shown in the live pricing table above and varies by country and promotional window. The current ladder starts at Basic listing (EUR 0); check the Marktplaats B.V. (part of Adevinta ASA, soon to be Aurelia Bidco / Permira–Blackstone consortium after 2024 take-private) signup flow for the current trial terms before committing.

What platforms does Marktplaats run on?

Marktplaats covers the platforms shown in the table above. Mobile, web, and selected device support varies by region and tier; Marktplaats B.V. (part of Adevinta ASA, soon to be Aurelia Bidco / Permira–Blackstone consortium after 2024 take-private)'s product pages track new integrations as they ship.

What's new in Marktplaats for 2025-2026?

The headline emphasis is near-monopoly C2C classifieds market share in the Netherlands, comparable to eBay Kleinanzeigen in Germany. This is the feature most likely to influence whether Marktplaats is the right choice for a buyer evaluating the online classifieds and marketplace platform market today.

How does Marktplaats compare to other online classifieds and marketplace platform options?

Marktplaats differentiates on C2C and B2C classifieds across electronics, cars, real estate, furniture and more and Marktplaats betalen integrated payments for safer transactions plus the broader feature ladder shown above. For a side-by-side feature comparison with adjacent providers, see our category hub linked at the bottom of this page.

Can I cancel Marktplaats anytime?

Yes — cancellation is typically self-service via the Marktplaats account portal or by contacting Marktplaats B.V. (part of Adevinta ASA, soon to be Aurelia Bidco / Permira–Blackstone consortium after 2024 take-private). We maintain a step-by-step cancellation guide on our cancel hub that covers the specific in-product flow, refund eligibility, and what data is preserved after cancel.

Does Marktplaats offer family, team, or business pricing?

Multi-user and higher-tier plans target larger deployments or households where applicable. The published anchor at the Marktplaats Plus business level is from around EUR 50/month; ask Marktplaats B.V. (part of Adevinta ASA, soon to be Aurelia Bidco / Permira–Blackstone consortium after 2024 take-private) sales for bespoke or volume pricing on team or enterprise plans.

Is Marktplaats available outside its home country?

Marktplaats is operated from Amsterdam, Netherlands and is primarily sold to its home market; see the live pricing table for country-specific tier pricing across the markets where Marktplaats B.V. (part of Adevinta ASA, soon to be Aurelia Bidco / Permira–Blackstone consortium after 2024 take-private) sells the product.

Where can I find Marktplaats deals and promo codes?

Our deals page tracks current Marktplaats promotional pricing and our renewal price tracker stores historical price points so you can spot post-trial price hikes. Both are linked below in the related guides section.

Get started with Marktplaats

To sign up, head to the live pricing table at the top of this page. Pick the tier that matches your needs — Basic listing (EUR 0) for evaluation, Top advert (around EUR 5 per listing) for production use, or Marktplaats Plus business (from around EUR 50/month) for the broadest feature set. Once you've subscribed, bookmark this page to monitor renewal pricing and catch any tier or anchor-price changes from Marktplaats B.V. (part of Adevinta ASA, soon to be Aurelia Bidco / Permira–Blackstone consortium after 2024 take-private).

Related Subger guides

• Cancel Marktplaats — step-by-step cancellation guide for the current portal
• Marktplaats deals and promo codes — live promotional offers tracked across the year
• Marktplaats true price tracker — renewal price history and post-trial cost watch
• Marktplaats promo codes — coupon and code archive with expiration tracking
• Browse the full online classifieds and marketplace platform category on Subger