Mindbody — Overview & Pricing

Mindbody is a health wellness platform operated by Mindbody, Inc. (a Vista Equity Partners portfolio company), headquartered in San Luis Obispo, California, United States. This Subger guide covers who runs Mindbody, the current tier ladder and pricing, the feature set that anchors the product on its category shelf, the devices and surfaces the apps support, and the questions Mindbody customers ask most often.

Quick facts about Mindbody

• Brand: Mindbody
• Operator: Mindbody, Inc. (a Vista Equity Partners portfolio company)
• Headquarters: San Luis Obispo, California, United States
• Founded: 2001 (taken private by Vista Equity Partners 2019 for $1.9B)
• Ownership: privately held; taken private by Vista Equity Partners in 2019; merged with ClassPass in 2021
• Category: Health Wellness
• Anchor price: $269/month on the Accelerate tier
• 2025-2026 buying signal: see the differentiator section below

What is Mindbody?

Mindbody is positioned in the health wellness space as follows: Mindbody competes in the wellness-business-management software class, used by yoga studios, gyms, spas and beauty businesses for end-to-end ops. The product is shipped by Mindbody, Inc. (a Vista Equity Partners portfolio company) from San Luis Obispo, California, United States and reaches its customers through the surfaces detailed in the platform-support table later on this page. Availability of specific features can vary by tier and region; the in-app or vendor-site experience in your market is always the canonical source.

Who operates Mindbody?

Operator and headquarters

Mindbody is operated by Mindbody, Inc. (a Vista Equity Partners portfolio company) from San Luis Obispo, California, United States. The company was founded in 2001 (taken private by Vista Equity Partners 2019 for $1.9B), giving it a track record across multiple product cycles in the health wellness category.

Ownership and funding

On ownership: privately held; taken private by Vista Equity Partners in 2019; merged with ClassPass in 2021. This shapes the buyer signal — public-company governance, venture-backed scale, founder-led independence and private-equity-owned operating models each carry different roadmap and pricing trajectories. Review the operator's investor or company-news pages for the most recent status.

Jurisdiction and reach

With HQ in San Luis Obispo, California, United States, Mindbody operates under the corporate and data-protection regime of its home jurisdiction; cross-border customers are typically served via local entities or processors as documented in the operator's Privacy Policy and Terms of Service.

Why choose Mindbody

Feature breadth

Mindbody ships the following capabilities that anchor it on the health wellness shelf:

• Class and appointment scheduling for fitness, beauty and wellness businesses
• Point-of-sale with retail inventory
• Branded mobile app for clients
• Marketing automation (email, SMS, push)
• Memberships and package management
• Staff payroll and commission tracking
• ClassPass network for filling unsold capacity
• Reports across revenue, attendance and retention

Plan structure and household fit

The current tier ladder for Mindbody scales from an entry plan up to enterprise-grade options, with the Accelerate tier sitting in the typical sweet spot for most buyers. Annual prepay usually unlocks a meaningful discount over month-to-month; check the live widget on this page for the vendor-current price in your country and currency.

2025-2026 differentiator

In 2025 Mindbody continued its integration with ClassPass and added AI-driven retention scoring plus a refreshed Branded App offering.

Mindbody pricing in 2026

The current advertised tier ladder for Mindbody (as published by Mindbody, Inc. (a Vista Equity Partners portfolio company); check the live widget on this page for your country and currency):

Promotional pricing, regional VAT/GST and seasonal codes can move the headline. Use Subger's tracking tools to time your purchase against active offers and to monitor the post-promo renewal price on Mindbody.

Mindbody apps and platform support

Programme library and features

Scope and depth

Mindbody's position in the health wellness category rests on the feature list above plus the 2025-2026 differentiator described earlier. The depth of capability available to you depends on the tier you pick — the Ultimate Plus tier unlocks the complete feature set, while entry tiers focus on essentials.

Integrations and ecosystem

Integrations are a critical buying signal in the health wellness space. Review the feature list above for Mindbody's key integrations and confirm that the tools in your existing stack are supported before committing to a paid tier.

Customer support and onboarding

Mindbody, Inc. (a Vista Equity Partners portfolio company) offers customer support through documented channels — help center, ticketing and (on higher tiers) dedicated success management. Onboarding complexity scales with the tier: entry plans are typically self-serve, while enterprise contracts include white-glove implementation.

Who Mindbody fits best

• Teams in the health wellness category seeking the named features above
• Buyers prioritising the 2025-2026 differentiator highlighted earlier
• Customers in United States-based jurisdictions and adjacent markets
• Organisations at the scale the Accelerate or higher tier targets
• Teams replacing more expensive or less specialised alternatives with a like-for-like fit

Frequently asked questions about Mindbody

Who operates Mindbody and where are they based?

Mindbody is operated by Mindbody, Inc. (a Vista Equity Partners portfolio company), headquartered in San Luis Obispo, California, United States.

When was Mindbody founded?

Mindbody's parent operator was founded in 2001 (taken private by Vista Equity Partners 2019 for $1.9B). Ownership status as of 2025-2026: privately held; taken private by Vista Equity Partners in 2019; merged with ClassPass in 2021.

How much does Mindbody cost?

The current tier ladder runs from Starter ($169/month) up to Ultimate Plus ($669/month). The pricing table above lists every tier; the live widget mirrors the vendor's current prices for your country.

Is there a free tier or free trial?

Free or trial availability for Mindbody is visible in the pricing table above. Promotional offers change — see the Mindbody deals page for current promotions.

How do I cancel Mindbody?

Cancellation depends on where you signed up. Direct subscribers cancel in account settings; users billed via Apple, Google or a partner cancel in that store's subscription manager. Subger's Mindbody cancel guide covers every billing path step by step.

How does Mindbody compare on price?

Use Subger's true price tracker to compare Mindbody's renewal price to the introductory teaser and to category alternatives. Annual prepay and team / organisation plans usually unlock the biggest unit-cost savings.

Where is Mindbody available?

Mindbody is available in the markets documented on Mindbody, Inc. (a Vista Equity Partners portfolio company)'s site. Pricing and plan availability can vary by country — confirm in your region before subscribing.

What devices does Mindbody support?

See the platform-support table above. In summary, Mindbody delivers its product through the surfaces typical for health wellness, including web and the mobile or desktop clients listed.

What's new with Mindbody in 2025-2026?

In 2025 Mindbody continued its integration with ClassPass and added AI-driven retention scoring plus a refreshed Branded App offering.

Are there deals or promo codes available?

Subger tracks active Mindbody deals on the Mindbody deals page and promo codes on the Mindbody promo codes page. Annual prepay and team pricing usually beat seasonal codes.

Get started with Mindbody

To subscribe to Mindbody, head to the Mindbody, Inc. (a Vista Equity Partners portfolio company) site and pick the tier from the table above that matches your team size and feature needs. The Accelerate tier is the typical starting point for serious users; annual prepay normally delivers the best unit cost. Pair this page with the linked Subger guides below to time your purchase against active deals and to monitor the post-promo renewal price.

Related Subger guides for Mindbody

• Mindbody cancel guide
• Mindbody deals and discounts
• Mindbody promo codes
• Mindbody true price tracker
• Health Wellness category hub