Moz Pro — Overview & Pricing

Moz Pro is one of the original SEO software suites, competing with Ahrefs, Semrush, and Sistrix. This page tracks live pricing tiers, supported platforms, and the practical use cases where Moz Pro fits into a household or business subscription stack, with anchor prices sourced from the live pricing table above for country-specific currency.

Quick Facts

• Brand: Moz Pro
• Operator: Moz, LLC (subsidiary of iContact Marketing Corp. / J2 Global → now Ziff Davis)
• Headquarters: Seattle, Washington, USA
• Founded: Moz 2004; SEO toolset since 2008
• Ownership: part of Ziff Davis Inc. (NASDAQ: ZD) since 2021
• Flagship paid tier anchor: Medium at USD 179/month or USD 143/month annual
• 2025-2026 differentiator: Moz's proprietary Domain Authority (DA) score and the Moz Pro toolset still widely cited in SEO content

What is Moz Pro?

Moz Pro is operated by Moz, LLC (subsidiary of iContact Marketing Corp. / J2 Global → now Ziff Davis), headquartered in Seattle, Washington, USA and founded in Moz 2004; SEO toolset since 2008. The product covers keyword research with Moz Keyword Explorer, site audits and crawl reports, and backlink research with Link Explorer as its anchor capabilities, with the broader feature set described in the sections below. This catalog page pulls live tier pricing from our internal database and links into our cancel guides, deals, and price-history tracker so you can monitor Moz Pro across its full subscription lifecycle.

Why choose Moz Pro

Operator track record and ownership

Moz Pro is run by Moz, LLC (subsidiary of iContact Marketing Corp. / J2 Global → now Ziff Davis), with ownership currently described as: part of Ziff Davis Inc. (NASDAQ: ZD) since 2021. The brand has been operating since Moz 2004; SEO toolset since 2008, so by 2026 there is a multi-year track record of pricing decisions, product updates, and service reliability that buyers can review before subscribing. For 2025-2026 the operator's headline emphasis is on Moz's proprietary Domain Authority (DA) score and the Moz Pro toolset still widely cited in SEO content.

Feature breadth in 2026

Beyond the headline pillars, Moz Pro ships rank tracking with weekly updates, Domain Authority (DA) and Page Authority (PA) scoring, and API access on top tiers. This depth matters because subscribers rarely buy a single feature in isolation — they buy a system that can absorb adjacent jobs over time. Moz Pro's feature surface area lets a household or team start narrow and expand into the rest of the platform as needs grow.

Plan structure and ecosystem fit

The current ladder runs from Standard up to Large / Premium. Each step unlocks specific capabilities (detailed in the pricing table below) rather than artificial caps, and the platform integrates with mainstream device and billing ecosystems typical for a marketing analytics platform. That makes it straightforward to slot Moz Pro into existing setups without re-platforming.

Moz Pro pricing in 2026

The tier ladder and anchor prices below are sourced from Moz, LLC (subsidiary of iContact Marketing Corp. / J2 Global → now Ziff Davis)'s public pricing pages as of 2025-2026. For the live country-specific numbers, refer to the pricing table at the top of this page; the summary below describes how the tier ladder is shaped.

Live pricing across countries

For country-by-country billing currency, taxes, and renewal pricing, refer to the live pricing table on this page. It pulls directly from our catalog so promotions, anchor tiers, and price drops surface as soon as we capture them. This is the source we recommend over any historical price quoted in third-party content.

Moz Pro apps and platform support

Moz Pro supports the platform mix expected for a marketing analytics platform. The table below summarizes typical coverage; refer to Moz, LLC (subsidiary of iContact Marketing Corp. / J2 Global → now Ziff Davis)'s product pages for the exact device and OS support matrix on each tier.

Product depth and category positioning

Moz Pro sits in the marketing analytics platform category and competes with adjacent providers in Seattle, Washington, USA's home market and beyond. Its differentiation lever for 2025-2026 is Moz's proprietary Domain Authority (DA) score and the Moz Pro toolset still widely cited in SEO content. Buyers evaluating the marketing analytics platform market compare these capabilities against tier price and customer support quality, both of which are tracked in the pricing table above and in our deals and cancel guides linked below.

Use cases Moz Pro fits

• Subscribers in Seattle who want a marketing analytics platform with keyword research with Moz Keyword Explorer as a core anchor
• Households comparing Moz Pro against adjacent marketing analytics platform providers on the Medium tier price point
• Buyers prioritizing site audits and crawl reports as the buying signal that decides the category
• Users who want backlink research with Link Explorer bundled with the rest of the platform rather than paid separately
• Cross-region or expat users wanting Moz, LLC (subsidiary of iContact Marketing Corp. / J2 Global → now Ziff Davis)-branded service rather than a regional reseller

Comparable products in our catalog

If you're evaluating Moz Pro alongside other tools, we maintain a separate catalog page per service with live pricing and tier names. Use our category hub to compare Moz Pro with adjacent marketing analytics platform options on price, feature coverage, and free-tier availability. For each candidate we also track cancellation flow, current promo codes, and renewal price history so the total cost of ownership is visible upfront.

Frequently asked questions

Who operates Moz Pro?

Moz Pro is operated by Moz, LLC (subsidiary of iContact Marketing Corp. / J2 Global → now Ziff Davis), headquartered in Seattle, Washington, USA since Moz 2004; SEO toolset since 2008. Ownership status: part of Ziff Davis Inc. (NASDAQ: ZD) since 2021. The full legal entity and registration details are published on the operator's public terms of service.

How much does Moz Pro cost in 2026?

The Standard anchor is USD 99/month or USD 79/month annual, the Medium anchor is USD 179/month or USD 143/month annual, and the Large / Premium anchor is USD 299/month or USD 239/month annual. Live country-specific numbers and promotions are shown in the live pricing table at the top of this page.

Does Moz Pro offer a free tier or trial?

Free tier and trial availability is shown in the live pricing table above and varies by country and promotional window. The current ladder starts at Standard (USD 99/month or USD 79/month annual); check the Moz, LLC (subsidiary of iContact Marketing Corp. / J2 Global → now Ziff Davis) signup flow for the current trial terms before committing.

What platforms does Moz Pro run on?

Moz Pro covers the platforms shown in the table above. Mobile, web, and selected device support varies by region and tier; Moz, LLC (subsidiary of iContact Marketing Corp. / J2 Global → now Ziff Davis)'s product pages track new integrations as they ship.

What's new in Moz Pro for 2025-2026?

The headline emphasis is Moz's proprietary Domain Authority (DA) score and the Moz Pro toolset still widely cited in SEO content. This is the feature most likely to influence whether Moz Pro is the right choice for a buyer evaluating the marketing analytics platform market today.

How does Moz Pro compare to other marketing analytics platform options?

Moz Pro differentiates on keyword research with Moz Keyword Explorer and site audits and crawl reports plus the broader feature ladder shown above. For a side-by-side feature comparison with adjacent providers, see our category hub linked at the bottom of this page.

Can I cancel Moz Pro anytime?

Yes — cancellation is typically self-service via the Moz Pro account portal or by contacting Moz, LLC (subsidiary of iContact Marketing Corp. / J2 Global → now Ziff Davis). We maintain a step-by-step cancellation guide on our cancel hub that covers the specific in-product flow, refund eligibility, and what data is preserved after cancel.

Does Moz Pro offer family, team, or business pricing?

Multi-user and higher-tier plans target larger deployments or households where applicable. The published anchor at the Large / Premium level is USD 299/month or USD 239/month annual; ask Moz, LLC (subsidiary of iContact Marketing Corp. / J2 Global → now Ziff Davis) sales for bespoke or volume pricing on team or enterprise plans.

Is Moz Pro available outside its home country?

Moz Pro is operated from Seattle, Washington, USA and is primarily sold to its home market; see the live pricing table for country-specific tier pricing across the markets where Moz, LLC (subsidiary of iContact Marketing Corp. / J2 Global → now Ziff Davis) sells the product.

Where can I find Moz Pro deals and promo codes?

Our deals page tracks current Moz Pro promotional pricing and our renewal price tracker stores historical price points so you can spot post-trial price hikes. Both are linked below in the related guides section.

Get started with Moz Pro

To sign up, head to the live pricing table at the top of this page. Pick the tier that matches your needs — Standard (USD 99/month or USD 79/month annual) for evaluation, Medium (USD 179/month or USD 143/month annual) for production use, or Large / Premium (USD 299/month or USD 239/month annual) for the broadest feature set. Once you've subscribed, bookmark this page to monitor renewal pricing and catch any tier or anchor-price changes from Moz, LLC (subsidiary of iContact Marketing Corp. / J2 Global → now Ziff Davis).

Related Subger guides

• Cancel Moz Pro — step-by-step cancellation guide for the current portal
• Moz Pro deals and promo codes — live promotional offers tracked across the year
• Moz Pro true price tracker — renewal price history and post-trial cost watch
• Moz Pro promo codes — coupon and code archive with expiration tracking
• Browse the full marketing analytics platform category on Subger