My Market Online

My Market Online is a online marketplaces subscription operated by Metropolitan Market S.A. ("My market", part of the Metro Group), headquartered in Koropi, Attica, Greece. This 2026 review covers the operator, the current tier structure, the live feature set and the buying considerations that distinguish My Market Online from its category peers.

Quick facts

• Operator: Metropolitan Market S.A. ("My market", part of the Metro Group)
• Headquarters: Koropi, Attica, Greece
• Founded: 1976 as a regional supermarket chain; Metro Group has operated it since 1985
• Public-market status: part of the privately-held Metro Group, one of the largest Greek retail conglomerates
• Category: online marketplaces
• Current tiers: Free online account / My market loyalty card / Periodic promotional bundles
• Anchor pricing (2026): Free physical / digital loyalty card earning points redeemable for in-basket discounts

What is My Market Online?

My Market Online is a Greek supermarket chain offering home grocery delivery, click-and-collect and a loyalty card on top of its bricks-and-mortar store network. The product surface is operated by Metropolitan Market S.A. ("My market", part of the Metro Group) from Koropi, Attica, Greece and reaches customers through the operator's web and mobile billing surfaces. Subscribers pick a tier matching their usage intensity; the entry tier suits casual evaluation while higher tiers add the features below.

Why choose My Market Online

Product category fit

My Market Online competes with Sklavenitis, AB Vassilopoulos (Ahold Delhaize), Lidl Hellas, Masoutis and online-grocery aggregators like efood market. That market position matters because category buyers should match the operator's specific feature emphasis to their own workflow rather than picking on headline price alone — the online marketplaces category includes very different operator profiles (geographic footprint, ownership structure, feature depth).

Plan structure and ecosystem

The My Market Online tier ladder splits across 3 groups — Free online account (Free signup giving access to home delivery, click-and-collect and the digital My market loyalty card), My market loyalty card (Free physical / digital loyalty card earning points redeemable for in-basket discounts), Periodic promotional bundles (Time-limited subscription-like coupon bundles for partner categories). Subger's true-price tracker for mymarket-gr reconciles the headline tier price with the actual all-in renewal cost after taxes, FX conversion and step-up from any promotional anchor.

2025-2026 product direction

Through 2024-2025 My market expanded its online delivery footprint to additional Greek cities and accelerated its private-label range with a focus on essentials and value packs; the My market app gained an improved loyalty surface and personalised offers. This is the live buying signal that distinguishes My Market Online in 2026 compared to its prior-year proposition.

My Market Online features that matter in 2026

Concrete features the operator currently emphasises:

• online grocery ordering at mymarket.gr with delivery in Attica, Thessaloniki and selected regional cities
• fresh produce, butchery, bakery, dairy and frozen categories sourced through the My market store network
• My market loyalty card with personalised point promotions and members-only weekly deals
• click-and-collect from physical stores for online orders
• weekly promotional catalogue in digital and printed form featuring rotating discount baskets
• private-label brand assortment alongside major Greek and European grocery brands

These features describe the current My Market Online product surface. Regional availability and tier inclusion can vary — check the live signup flow on the operator's site for the specific feature mix in your country.

My Market Online pricing in 2026

The My Market Online tier ladder for 2026 looks as follows. Confirm live regional prices and any promotional first-period anchors on the operator's checkout flow before committing:

Subger pairs the operator's public price with the actual all-in renewal cost, plus active discount codes and promotional anchors:

My Market Online apps and platform support

Surface availability can vary by region and tier — confirm current app availability and supported devices on the operator's site before subscribing.

Who My Market Online fits

My Market Online is a good match for the following buyer profiles:

• Greek households who want online grocery delivery from a national supermarket brand and like to combine weekly catalogues with loyalty-point redemptions — the core target audience for My Market Online.
• The category-focused subscriber who specifically wants the online marketplaces feature set described above from Metropolitan Market S.A. ("My market", part of the Metro Group) rather than from a generalist provider.
• The tier-comparing buyer evaluating Free online account vs. My market loyalty card vs. Periodic promotional bundles against actual monthly usage rather than headline price alone.
• The cross-device customer who needs the apps and surfaces listed in the platform table above plus a credible upgrade path as new devices roll out.
• The price-sensitive shopper who pairs the true-price tracker for My Market Online and My Market Online deals page with the operator's pricing page before committing to annual billing.

Frequently asked questions

What is My Market Online and who runs it?

My Market Online is a online marketplaces subscription operated by Metropolitan Market S.A. ("My market", part of the Metro Group), headquartered in Koropi, Attica, Greece (part of the privately-held Metro Group, one of the largest Greek retail conglomerates). Subscriptions are sold directly via the operator's website and mobile apps.

How much does My Market Online cost in 2026?

Current tier prices: Free online account — Free signup giving access to home delivery, click-and-collect and the digital My market loyalty card; My market loyalty card — Free physical / digital loyalty card earning points redeemable for in-basket discounts; Periodic promotional bundles — Time-limited subscription-like coupon bundles for partner categories. Regional currency and tax conversions can adjust the live checkout total, so always confirm via the operator's signup page before committing.

Is there a free tier or free trial for My Market Online?

Yes — Free online account is available without an immediate paid commitment: Free signup giving access to home delivery, click-and-collect and the digital My market loyalty card.

Where is My Market Online available?

Availability follows Metropolitan Market S.A. ("My market", part of the Metro Group)'s licensing and service footprint, anchored in Koropi, Attica, Greece. Confirm regional availability on the official site before subscribing.

What 2025-2026 features set My Market Online apart right now?

Through 2024-2025 My market expanded its online delivery footprint to additional Greek cities and accelerated its private-label range with a focus on essentials and value packs; the My market app gained an improved loyalty surface and personalised offers. Watch the operator's release notes or blog for further 2025-2026 announcements.

Which devices and platforms does My Market Online support?

Coverage spans the surfaces shown in the platform table above. The current mobile and web apps are the recommended way to consume the service; legacy devices may be deprecated in successive releases.

How do I cancel My Market Online?

Cancel through the account or subscription settings on the surface where you bought the plan — the operator's website for direct subscriptions, the App Store or Google Play for in-app purchases, or the partner billing portal for bundled subscriptions. Subger's cancellation guide for My Market Online walks through each route step-by-step.

Does My Market Online offer a family, business or multi-user plan?

The tier structure (Free online account, My market loyalty card, Periodic promotional bundles) covers the operator's standard buyer profiles. Per-tier seat or device limits depend on the specific plan — confirm the per-tier seat limit on the live pricing page.

Is My Market Online worth it compared to category alternatives?

Value depends on three factors: the specific feature mix you'll use from the list above, the regional price after taxes and FX conversion (Subger's true-price tracker for My Market Online reconciles the headline price with the actual all-in renewal cost), and the credibility of the operator's 2025-2026 roadmap — Through 2024-2025 My market expanded its online delivery footprint to additional Greek cities and accelerated its private-label range with a focus on essentials and value packs; the My market app gained an improved loyalty surface and personalised offers.

How can I track price changes for My Market Online?

Subger's renewal tracker for My Market Online records list-price changes plus promotional anchors over time. Pair it with the My Market Online deals page for current discount codes and the My Market Online promo codes page for stackable savings at signup.

Get started with My Market Online

Confirm the live regional price on Metropolitan Market S.A. ("My market", part of the Metro Group)'s signup flow, choose the tier matching your usage (Free online account, My market loyalty card are the most common starting points), and check Subger's deals page for My Market Online for promotional anchors before completing checkout. Track the subscription's true renewal cost with the true-price tracker once you're signed up.

Related Subger guides

• Cancel My Market Online guide
• Latest My Market Online deals
• My Market Online promo codes
• My Market Online true-price and renewal tracker
• Browse the online marketplaces category hub
• All services on Subger