OpenUp

OpenUp is operated by OpenUp (formerly NiceDay), headquartered in Utrecht, Netherlands. OpenUp positions itself as a Dutch mental-well-being platform that pairs digital self-help with live psychologist sessions, sold primarily through employer benefit programmes. This 2026 review covers current tiers, anchor pricing, the 2025-2026 differentiator that matters right now, and the decision criteria a buyer should weigh before signing up.

Quick facts

• Operator: OpenUp (formerly NiceDay)
• Headquarters: Utrecht, Netherlands
• Public-market status: Privately held, backed by health-tech investors
• Founded / launched: 2016
• Category: fitness & health
• Current tiers: Self-service free tools / Employer-funded access / Personal subscription
• Anchor price (2026): Free on the entry tier; Paid by employer per employee on the main paid tier

What is OpenUp?

OpenUp is a Dutch mental-well-being platform that pairs digital self-help with live psychologist sessions, sold primarily through employer benefit programmes. Its core surface delivers 1:1 video sessions with licensed psychologists alongside live and on-demand group workshops on stress, sleep and burnout, with subscription billing handled through the operator's standard checkout. Customers pick a tier matching their usage: entry tiers test the product, the main paid tier covers everyday use, and higher tiers add depth such as self-guided digital programmes and journaling.

Why choose OpenUp

Operator and category positioning

OpenUp (formerly NiceDay) runs OpenUp from Utrecht, Netherlands. The product fits the fitness & health category by combining 1:1 video sessions with licensed psychologists with live and on-demand group workshops on stress, sleep and burnout. Compared with broader generalist platforms, the operator's investment is concentrated in the fitness & health workflow rather than spread thin across adjacent categories.

Plan structure and ecosystem

The tier ladder splits across 3 groups — Self-service free tools for entry-level use, Employer-funded access as the standard everyday tier, and Personal subscription for power users or households / teams. Confirm live regional prices on the operator's site and check Subger's true-price tracker for OpenUp for all-in renewal costs after taxes and FX conversion.

Wellness features and platform fit

Beyond the headline experience, the operator's investment in self-guided digital programmes and journaling and mood and well-being check-ins sustains the subscription's value in 2026. OpenUp expanded its 2025 employer benefits offering with new manager training modules and team-level analytics — this is the live 2025-2026 buying signal that distinguishes the current proposition from prior years.

OpenUp features that matter in 2026

Highlights of the current feature set:

• 1:1 video sessions with licensed psychologists
• live and on-demand group workshops on stress, sleep and burnout
• self-guided digital programmes and journaling
• mood and well-being check-ins
• integration with employer EAP / well-being programmes
• Dutch and English language support across the platform

Confirm specific feature availability on the operator's marketing pages before committing, since regional tier scopes and add-ons may vary.

OpenUp pricing in 2026

Reference pricing for OpenUp in 2026 typically looks like:

Subger pairs the list price with the actual all-in cost (taxes, FX, promotional anchors that step up at renewal):

OpenUp apps and platform support

Surface availability varies by region and tier — confirm app availability and supported devices on the operator's site before subscribing.

Who OpenUp fits

OpenUp is a good match for the following buyers:

• Dutch professionals whose employer offers openup as part of an eap, plus individuals buying a personal plan for therapy and coaching — the core audience for the product.
• The category-focused subscriber who specifically wants 1:1 video sessions with licensed psychologists from a fitness & health operator rather than a generalist platform.
• The household or team subscriber evaluating the tier ladder (Self-service free tools / Employer-funded access / Personal subscription) and willing to pay up for live and on-demand group workshops on stress, sleep and burnout.
• The cross-device user who needs apps across the surfaces listed above plus a credible upgrade path.
• The price-aware shopper who tracks promotional anchors via Subger's true-price tracker and deals page before committing to annual billing.

Frequently asked questions

Who operates OpenUp and where is it headquartered?

OpenUp is operated by OpenUp (formerly NiceDay), headquartered in Utrecht, Netherlands. Founding / launch context: 2016. The operator's public-market status is Privately held, backed by health-tech investors.

How much does OpenUp cost in 2026?

Reference tiers in 2026 are Self-service free tools (Free) and Personal subscription (Approx EUR 15-35 / month for individual plans). Regional pricing and promotional cycles vary — confirm the live price on the operator's site before committing.

Is there a free tier or free trial for OpenUp?

Yes — Self-service free tools is available without an immediate paid commitment.

Where is OpenUp available?

OpenUp follows OpenUp (formerly NiceDay)'s licensing and service footprint anchored in Utrecht, Netherlands. Confirm regional availability on the official site before subscribing.

What 2025-2026 features set OpenUp apart right now?

OpenUp expanded its 2025 employer benefits offering with new manager training modules and team-level analytics. The roadmap items most worth weighing are self-guided digital programmes and journaling and mood and well-being check-ins — these are the live buying signals to assess for 2026.

Which devices and platforms does OpenUp support?

Coverage spans the surfaces shown in the platform table above. Current mobile and web apps are the recommended way to consume the service; older devices may be deprecated in successive releases.

How do I cancel OpenUp?

Cancel through the account or subscription settings on the surface where you bought the plan: the operator's website for direct subscriptions, the App Store or Google Play for in-app purchases, or the partner billing portal for bundled subscriptions. Subger's cancellation guide for OpenUp walks through each route step-by-step.

Does OpenUp offer a family, household or business plan?

Higher tiers (Personal subscription) typically add multi-profile, household or business seats. Entry tiers may restrict simultaneous usage. Confirm the per-tier seat or profile limit on the live pricing page.

Is OpenUp worth it compared with category alternatives?

Value depends on three factors: the feature mix you'll actually use (see the features list above), the regional price after taxes (Subger's true-price tracker for OpenUp reconciles the headline price with the actual all-in renewal cost), and the credibility of the operator's 2025-2026 roadmap. Weigh these together rather than relying on the headline price alone.

How can I track price changes for OpenUp?

Subger's renewal tracker for OpenUp records list-price changes plus promotional anchors over time. Pair it with the deals page for current discount codes and the promo codes page for stackable savings at signup.

Get started with OpenUp

Confirm the current regional price on the operator's site, choose the tier that matches your usage (Self-service free tools, Employer-funded access are the most common starting points), and check Subger's deals page for OpenUp for promotional anchors before completing checkout. Track the subscription's true renewal cost with the true-price tracker once you're signed up.

Related Subger guides

• Cancel OpenUp guide
• Latest OpenUp deals
• OpenUp promo codes
• OpenUp true price and renewal tracker
• Browse the fitness & health category hub
• All services on Subger