Sunrise

Sunrise is operated by Sunrise GmbH (Sunrise Communications AG), headquartered in Opfikon, Zurich, Switzerland (Subsidiary of Liberty Global (NASDAQ: LBTYA) since 2020 acquisition). The product launched 2000 (merger of diAx and sunrise.ch) and Switzerland's second telecoms operator after Liberty Global spin-off. This 2026 review covers operator context, the current tier ladder, the feature set that matters for buyers and the live signals to watch before subscribing.

Quick facts

• Operator: Sunrise GmbH (Sunrise Communications AG)
• Headquarters: Opfikon, Zurich, Switzerland
• Public-market status: Subsidiary of Liberty Global (NASDAQ: LBTYA) since 2020 acquisition
• Founded: 2000 (merger of diAx and sunrise.ch)
• Category: mobile plans
• Current tiers: Mobile prepaid / Mobile postpaid / Sunrise UPC Internet
• Anchor price (2026): CHF 20-40/mo
• Competitive set: competing with Swisscom and Salt Mobile in Swiss telecoms

What is Sunrise?

Sunrise is Switzerland's second telecoms operator after Liberty Global spin-off. The product is competing with Swisscom and Salt Mobile in Swiss telecoms. Customers buy a tier that matches their usage profile — the entry tier handles 4G/5G mobile across Switzerland, while the mid and premium tiers add depth such as Sunrise UPC cable and fibre and Sunrise TV streaming. Subscription billing happens through the operator's checkout or partner billing surfaces.

Why choose Sunrise

Operator and market position

Sunrise GmbH (Sunrise Communications AG) runs Sunrise from Opfikon, Zurich, Switzerland. Its public-market status (Subsidiary of Liberty Global (NASDAQ: LBTYA) since 2020 acquisition) and category position (competing with Swisscom and Salt Mobile in Swiss telecoms) shape the credibility of the operator's roadmap and pricing decisions. Buyers should weigh that operator context alongside headline features — a well-capitalised parent typically translates into faster bug fixes, longer support cycles and more predictable price changes than a smaller indie operator.

Plan ladder and pricing

The Sunrise tier ladder runs Mobile prepaid, Mobile postpaid, Sunrise UPC Internet. Anchor pricing in 2026 starts around CHF 20-40/mo for the entry tier and steps up by tier with named feature unlocks. Confirm the live regional price on the operator's site, then cross-check Subger's true-price tracker for Sunrise for the all-in renewal cost after taxes and FX conversion.

Network, apps and customer support

Apps and customer-experience surfaces matter as much as headline feature counts. Sunrise delivers its core workflow across the platform surfaces listed in the platform table below, with notifications and self-service flows handled in-app. The 2025-2026 differentiator to watch: Liberty Global spin-off completed November 2024 — Sunrise relisted on SIX as separate entity.

Sunrise features that matter in 2026

Current feature set that buyers should weigh:

• 4G/5G mobile across Switzerland
• Sunrise UPC cable and fibre
• Sunrise TV streaming
• international roaming
• Magenta family discounts on Liberty bundles
• customer-service hotline

Feature availability varies by region and tier; the headline list above reflects the operator's primary positioning. Confirm specific regional availability on the operator's marketing pages before committing.

Sunrise pricing in 2026

The Sunrise tier ladder in 2026 looks like:

Headline prices step up across the ladder; promotional first-period anchors and regional FX can change the all-in cost. Subger's tools reconcile the list price with the actual renewal cost:

Sunrise apps and platform support

Surface availability can vary by region and tier; confirm current app availability and supported devices on the operator's site before subscribing.

Who Sunrise fits

Sunrise is most likely a good match for the following buyers:

• Swiss households wanting alternative to swisscom for mobile and broadband — the core target audience for the product.
• Category-focused subscribers who specifically want 4G/5G mobile across Switzerland from competing with Swisscom and Salt Mobile in Swiss telecoms rather than a generalist platform.
• Tier-comparing households or teams evaluating the Mobile prepaid → Sunrise UPC Internet ladder and willing to pay up for international roaming.
• Cross-device users who need apps across the surfaces in the platform table above.
• Price-sensitive shoppers who want to track promotional anchors via Subger's true-price tracker and deals page before committing to annual billing.

Frequently asked questions

Who runs Sunrise and where is it based?

Sunrise is run by Sunrise GmbH (Sunrise Communications AG), headquartered in Opfikon, Zurich, Switzerland. The operator's public-market status is: Subsidiary of Liberty Global (NASDAQ: LBTYA) since 2020 acquisition. The product was founded 2000 (merger of diAx and sunrise.ch).

How much does Sunrise cost in 2026?

The 2026 tier ladder is Mobile prepaid, Mobile postpaid, Sunrise UPC Internet, with anchor pricing starting around CHF 20-40/mo. Regional currency and promotional cycles can shift the all-in cost; Subger's true-price tracker reconciles the headline price with renewal reality.

Is there a free tier or free trial for Sunrise?

Yes — the Mobile prepaid tier is positioned as an entry option without an immediate paid commitment.

Where is Sunrise available?

Availability follows the operator's licensing and service footprint from Opfikon, Zurich, Switzerland. Confirm regional availability on the official site before subscribing.

What 2025-2026 features set Sunrise apart right now?

The live differentiator to watch: Liberty Global spin-off completed November 2024 — Sunrise relisted on SIX as separate entity. Pair that with the headline features (4G/5G mobile across Switzerland, Sunrise UPC cable and fibre, Sunrise TV streaming) to judge whether the current roadmap fits your needs.

Which competitors should buyers compare Sunrise against?

Sunrise is most directly competing with Swisscom and Salt Mobile in Swiss telecoms. Run a side-by-side feature and price comparison with those alternatives — Subger's category pages help with the shortlist.

How do I cancel Sunrise?

Cancel through the account or subscription settings on the surface where you bought the plan: the operator's website for direct subscriptions, the App Store or Google Play for in-app purchases, or the partner billing portal for bundled subscriptions. Subger's cancellation guide for Sunrise walks through each route step-by-step.

Does Sunrise offer a team or multi-seat plan?

Multi-user, team or seat structure depends on the tier. Higher tiers commonly add admin controls and seat-sharing; entry tiers can restrict simultaneous usage. Confirm the per-tier seat limit on the live pricing page before committing.

How can I track price changes for Sunrise?

Subger's renewal tracker for Sunrise records list-price changes plus promotional anchors over time. Pair it with the deals page for current discount codes and the promo codes page for stackable savings at signup.

Get started with Sunrise

Confirm the current regional price on the Sunrise GmbH (Sunrise Communications AG) signup page, choose the tier that matches your usage (Mobile prepaid or Mobile postpaid are the most common starting points), and check Subger's deals page for Sunrise for promotional anchors before completing checkout. Track the subscription's true renewal cost with the true-price tracker once you're signed up.

Related Subger guides

• Cancel Sunrise guide
• Latest Sunrise deals
• Sunrise promo codes
• Sunrise true price and renewal tracker
• Browse the mobile plans category hub
• All services on Subger