Vipps MobilePay

Vipps MobilePay is operated by Vipps MobilePay AS (merger of Vipps AS and MobilePay), headquartered in Oslo, Norway (Privately held (owned by DNB and partner banks in Norway/Denmark/Finland)). The product launched in 2015 (Vipps AS, merged with MobilePay 2022) and a Nordic mobile payments and identity platform competing with Swish (Sweden) and bank-direct apps. This 2026 review covers operator context, the current tier ladder, the feature set that matters for buyers and the live signals to watch before subscribing.

Quick facts

• Operator: Vipps MobilePay AS (merger of Vipps AS and MobilePay)
• Headquarters: Oslo, Norway
• Public-market status: Privately held (owned by DNB and partner banks in Norway/Denmark/Finland)
• Founded: 2015 (Vipps AS, merged with MobilePay 2022)
• Category: banking & payments
• Current tiers: Vipps personal / Vipps Bedrift / Business / Vipps Hurtigkasse
• Anchor price (2026): free
• Competitive set: competing with Swish, MobilePay legacy markets and Apple Pay / Google Pay in the Nordics

What is Vipps MobilePay?

Vipps MobilePay is a Nordic mobile payments and identity platform competing with Swish (Sweden) and bank-direct apps. The product is competing with Swish, MobilePay legacy markets and Apple Pay / Google Pay in the Nordics. Customers buy a tier that matches their usage profile — the entry tier handles peer-to-peer mobile payments via phone number, while the mid and premium tiers add depth such as QR-code in-store payments and Vipps Logg inn (OIDC identity). Subscription billing happens through the operator's checkout or partner billing surfaces (App Store / Google Play / direct card on file).

Why choose Vipps MobilePay

Operator and market position

Vipps MobilePay AS (merger of Vipps AS and MobilePay) runs Vipps MobilePay from Oslo, Norway. Its public-market status (Privately held (owned by DNB and partner banks in Norway/Denmark/Finland)) and category position (competing with Swish, MobilePay legacy markets and Apple Pay / Google Pay in the Nordics) shape the credibility of the operator's roadmap and pricing decisions. Buyers should weigh that operator context alongside headline features — a well-capitalised parent typically translates into faster bug fixes, longer support cycles and more predictable price changes than a smaller indie operator.

Account features and tier ladder

The Vipps MobilePay tier ladder runs Vipps personal, Vipps Bedrift / Business, Vipps Hurtigkasse. Anchor pricing in 2026 starts around free for the entry tier and steps up by tier with named feature unlocks. Confirm the live regional price on the operator's site, then cross-check Subger's true-price tracker for Vipps MobilePay for the all-in renewal cost after taxes and FX conversion.

Apps and customer experience

Apps and customer-experience surfaces matter as much as headline feature counts. Vipps MobilePay delivers its core workflow across the platform surfaces listed in the platform table below, with notifications and self-service flows handled in-app. The 2025-2026 differentiator to watch: 2023 Vipps-MobilePay merger creating a unified Nordic wallet with Pivo (Finland) joining in 2024-2025.

Vipps MobilePay features that matter in 2026

Current feature set that buyers should weigh:

• peer-to-peer mobile payments via phone number
• QR-code in-store payments
• Vipps Logg inn (OIDC identity)
• subscription billing for merchants
• Vipps Hurtigkasse e-commerce checkout
• cross-border Nordic transfers post-MobilePay merger

Feature availability varies by region and tier; the headline list above reflects the operator's primary market positioning. Confirm specific regional availability on the operator's marketing pages before committing.

Vipps MobilePay pricing in 2026

The Vipps MobilePay tier ladder in 2026 looks like:

Headline prices step up across the ladder; promotional first-period anchors and regional FX can change the all-in cost. Subger's tools reconcile the list price with the actual renewal cost:

Vipps MobilePay apps and platform support

Surface availability can vary by region and tier; confirm current app availability and supported devices on the operator's site before subscribing.

Who Vipps MobilePay fits

Vipps MobilePay is most likely a good match for the following buyers:

• Norwegian and nordic consumers and small merchants who want app-based peer and merchant payments — the core target audience for the product.
• Category-focused subscribers who specifically want peer-to-peer mobile payments via phone number from competing with Swish, MobilePay legacy markets and Apple Pay / Google Pay in the Nordics rather than a generalist platform.
• Tier-comparing households evaluating the Vipps personal → Vipps Hurtigkasse ladder and willing to pay up for subscription billing for merchants.
• Cross-device users who need apps across mobile, web and any operator-specific surfaces in the table above.
• Price-sensitive shoppers who want to track promotional anchors via Subger's true-price tracker and deals page before committing to annual billing.

Frequently asked questions

Who runs Vipps MobilePay and where is it based?

Vipps MobilePay is run by Vipps MobilePay AS (merger of Vipps AS and MobilePay), headquartered in Oslo, Norway. The operator's public-market status is: Privately held (owned by DNB and partner banks in Norway/Denmark/Finland). The product was founded in 2015 (Vipps AS, merged with MobilePay 2022).

How much does Vipps MobilePay cost in 2026?

The 2026 tier ladder is Vipps personal, Vipps Bedrift / Business, Vipps Hurtigkasse, with anchor pricing starting around free. Regional currency and promotional cycles can shift the all-in cost; Subger's true-price tracker reconciles the headline price with renewal reality.

Is there a free tier or free trial for Vipps MobilePay?

There is no perpetual free tier listed for the standard Vipps MobilePay subscription; the operator may run introductory trials periodically. Check the live signup page for current trial promotions.

Where is Vipps MobilePay available?

Availability follows the operator's licensing and service footprint from Oslo, Norway. Confirm regional availability on the official site before subscribing.

What 2025-2026 features set Vipps MobilePay apart right now?

The live differentiator to watch: 2023 Vipps-MobilePay merger creating a unified Nordic wallet with Pivo (Finland) joining in 2024-2025. Pair that with the headline features (peer-to-peer mobile payments via phone number, QR-code in-store payments, Vipps Logg inn (OIDC identity)) to judge whether the current roadmap fits your needs.

Which competitors should buyers compare Vipps MobilePay against?

Vipps MobilePay is most directly competing with Swish, MobilePay legacy markets and Apple Pay / Google Pay in the Nordics. Run a side-by-side feature and price comparison with those alternatives — Subger's category pages help with the shortlist.

How do I cancel Vipps MobilePay?

Cancel through the account or subscription settings on the surface where you bought the plan: the operator's website for direct subscriptions, the App Store or Google Play for in-app purchases, or the partner billing portal for bundled subscriptions. Subger's cancellation guide for Vipps MobilePay walks through each route step-by-step.

Does Vipps MobilePay offer a family or multi-user plan?

Multi-user, family or seat structure depends on the tier. Higher tiers commonly add multi-profile or multi-device support; entry tiers can restrict simultaneous usage. Confirm the per-tier seat limit on the live pricing page before committing.

How can I track price changes for Vipps MobilePay?

Subger's renewal tracker for Vipps MobilePay records list-price changes plus promotional anchors over time. Pair it with the deals page for current discount codes and the promo codes page for stackable savings at signup.

Get started with Vipps MobilePay

Confirm the current regional price on the Vipps MobilePay AS (merger of Vipps AS and MobilePay) signup page, choose the tier that matches your usage (Vipps personal or Vipps Bedrift / Business are the most common starting points), and check Subger's deals page for Vipps MobilePay for promotional anchors before completing checkout. Track the subscription's true renewal cost with the true-price tracker once you're signed up.

Related Subger guides

• Cancel Vipps MobilePay guide
• Latest Vipps MobilePay deals
• Vipps MobilePay promo codes
• Vipps MobilePay true price and renewal tracker
• Browse the banking & payments category hub
• All services on Subger