Viu

Viu is a anime & asian product operated by Viu International Limited (PCCW Media). This 2026 review covers operator background, the current tier ladder and the practical decision points before subscribing. The service competes in the anime & asian category against regional and global alternatives, and the choice usually comes down to feature mix, regional availability and renewal economics rather than headline price alone.

Quick facts

• Operator: Viu International Limited (PCCW Media)
• Headquarters: Hong Kong (PCCW HQ)
• Public-market status: subsidiary of PCCW Limited (HKG: 0008)
• Founded: 2015
• Category: anime & asian
• Current tiers: Free (ad-supported) / Viu Premium
• Anchor price (2026): Viu Premium USD 2.99-7.99/month depending on market (HKD 38/month in Hong Kong, INR 99/month in India)

What is Viu?

Viu is a video streaming product that builds its catalog from licensed third-party content combined with operator-funded originals. Its product surface covers streaming catalog of licensed films and series alongside operator-funded originals, with the recurring subscription paid through direct billing on the operator's site or App Store / Google Play / partner-billing surfaces. Customers buy a tier matching their usage profile; the entry tier suits testing the product and higher tiers add features such as mobile, web and Smart TV apps.

Why choose Viu

Operator and ecosystem context

Viu is run by Viu International Limited (PCCW Media) out of Hong Kong (PCCW HQ), established 2015. That matters because the anime & asian category is increasingly consolidated and the operator's ownership structure shapes how aggressively the product is supported and how stable the subscription terms are over multi-year renewals.

Plan structure and pricing tiers

The tier ladder splits across Free (ad-supported) for testing the service, Viu Premium for everyday use, and a premium / annual option for power users or households. Anchor pricing for 2026: Viu Premium USD 2.99-7.99/month depending on market (HKD 38/month in Hong Kong, INR 99/month in India). Consult Subger's true-price tracker for Viu for all-in renewal costs after taxes and FX conversion.

Catalog and content depth

Beyond the headline features, the 2025-2026 development focus for Viu is 2024-2025 continued Asia-Pacific leadership with K-content and original Asian drama; 70M+ MAU. That signals a credible roadmap for the year ahead and distinguishes the operator from competitors running their anime & asian product on autopilot.

Viu features that matter in 2026

Highlights of the current feature set:

• streaming catalog of licensed films and series
• operator-funded originals
• mobile, web and Smart TV apps
• Chromecast and AirPlay support
• offline downloads on mobile
• multi-profile household setup

Buyers should treat this list as a baseline for Viu in the anime & asian category — confirm specific feature availability for your region on the operator's site, since some features and tier names vary between countries.

Viu pricing in 2026

Reference pricing for Viu in 2026: Viu Premium USD 2.99-7.99/month depending on market (HKD 38/month in Hong Kong, INR 99/month in India). The tier ladder typically looks like:

Subger pairs the public price with the actual all-in cost (taxes, FX conversion, promotional first-period anchors that step up at renewal):

Viu apps and platform support

Surface availability for Viu can vary by region and tier — confirm current app availability and supported devices on the operator's site before subscribing.

Who Viu fits

Viu is most likely a good match for the following buyers:

• Households that want a focused entertainment catalog with apps across mobile, web and smart tv surfaces — the core target audience for the product.
• The category-focused subscriber who specifically wants streaming catalog of licensed films and series from a anime & asian operator rather than a generalist platform.
• The household subscriber evaluating the tier ladder (Free (ad-supported) / Viu Premium) and willing to pay up for operator-funded originals.
• The cross-device user who needs apps across the surfaces listed above plus a credible upgrade path as new devices are added.
• The price-sensitive shopper who wants to track promotional anchors via Subger's true-price tracker and deals page before committing to annual billing.

Frequently asked questions

What is Viu and who runs it?

Viu is a anime & asian product operated by Viu International Limited (PCCW Media) headquartered in Hong Kong (PCCW HQ), founded 2015. It is sold via direct subscription on the operator's website and apps, with payments processed through the operator's billing surfaces.

How much does Viu cost in 2026?

Current tiers are Free (ad-supported), Viu Premium. Anchor reference pricing for 2026: Viu Premium USD 2.99-7.99/month depending on market (HKD 38/month in Hong Kong, INR 99/month in India). Confirm the live regional price on the operator's site before committing, since promotional cycles and FX conversion can shift the all-in renewal cost.

Is there a free tier or free trial for Viu?

Yes — Free (ad-supported) is available without an immediate paid commitment.

Where is Viu available?

Availability follows the operator's licensing and service footprint anchored on Hong Kong (PCCW HQ). Confirm regional availability on the official site before subscribing, especially for products that have country-specific catalog or pricing rules.

What 2025-2026 developments set Viu apart right now?

The current 2025-2026 development focus is 2024-2025 continued Asia-Pacific leadership with K-content and original Asian drama; 70M+ MAU. Together with the headline features listed above, that gives buyers a concrete signal that the subscription is being actively developed rather than coasting on a legacy catalog.

Which devices and platforms does Viu support?

Coverage spans the surfaces shown in the platform table above. The current mobile, web and (where applicable) Smart TV apps are the recommended way to consume the service; older devices may be deprecated in successive releases as the operator focuses engineering effort on supported platforms.

How do I cancel Viu?

Cancel through the account or subscription settings on the surface where you bought the plan: the operator's website for direct subscriptions, the App Store or Google Play for in-app purchases, or the partner billing portal for bundled subscriptions. Subger's cancellation guide for Viu walks through each route step-by-step.

Does Viu offer a family or multi-user plan?

Family or multi-account structures depend on the tier. The Viu Premium tier commonly adds multi-profile or multi-device support; the entry Free (ad-supported) tier may restrict simultaneous usage. Confirm the per-tier seat limit on the live pricing page before committing to annual billing.

Is Viu worth it compared to anime & asian alternatives?

Value depends on three factors: the specific feature mix you'll use (see the features list above), the regional price after taxes (Subger's true-price tracker for Viu reconciles the headline price with the actual all-in renewal cost), and the credibility of the operator's 2025-2026 roadmap. Weigh these together rather than relying on headline price alone.

How can I track price changes for Viu?

Subger's renewal tracker for Viu records list-price changes plus promotional anchors over time. Pair it with the deals page for current discount codes and the promo codes page for stackable savings at signup.

Get started with Viu

Confirm the current regional price on the operator's site (Viu Premium USD 2.99-7.99/month depending on market (HKD 38/month in Hong Kong, INR 99/month in India)), choose the tier that matches your usage (Free (ad-supported), Viu Premium are the most common starting points), and check Subger's deals page for Viu for promotional anchors before completing checkout. Track the subscription's true renewal cost with the true-price tracker once you're signed up.

Related Subger guides

• Cancel Viu guide
• Latest Viu deals
• Viu promo codes
• Viu true price and renewal tracker
• Browse the anime & asian category hub
• All services on Subger