Freetrade

Freetrade is a investing & trading product operated by Freetrade Limited. This 2026 review covers operator background, the current tier ladder and the buying signals to weigh before subscribing. The service competes in the investing & trading category against regional and global alternatives, and the practical decision usually comes down to feature mix, regional availability and renewal economics rather than headline price alone.

Quick facts

• Operator: Freetrade Limited
• Headquarters: London, United Kingdom
• Public-market status: privately held; acquired by IG Group Holdings plc (LSE: IGG) in 2025 for GBP 160M
• Founded: 2016 (founded by Adam Dodds, Davide Fioranelli and Viktor Nebehaj)
• Category: investing & trading
• Current tiers: Basic / Standard / Plus
• Anchor price (2026): Basic free; Standard GBP 5.99/month or GBP 59.88/year; Plus GBP 11.99/month or GBP 119.88/year

What is Freetrade?

Freetrade is a digital banking and payments product that combines mobile-first account access with money-movement tooling under a regulated operator. Its product surface covers mobile-first checking and savings dashboards alongside bill-pay and instant peer transfers, with the recurring subscription paid through the operator's direct billing or App Store / Google Play / partner-billing surfaces. Customers buy a tier matching their usage profile; the entry tier is suitable for testing the product and higher tiers add features such as card management and freeze/unfreeze controls.

Why choose Freetrade

Operator and ecosystem context

Freetrade is run by Freetrade Limited out of London, United Kingdom, established 2016 (founded by Adam Dodds, Davide Fioranelli and Viktor Nebehaj). That matters because the investing & trading category is increasingly consolidated and the operator's ownership structure (public vs. private, parent group, regulatory footprint) shapes how aggressively the product is supported and how stable the subscription terms are over multi-year renewals.

Plan structure and pricing tiers

The tier ladder splits across Basic for testing the service, Standard for everyday use, and Plus for power users or households. Anchor pricing for 2026: Basic free; Standard GBP 5.99/month or GBP 59.88/year; Plus GBP 11.99/month or GBP 119.88/year. Consult Subger's true-price tracker for Freetrade for all-in renewal costs after taxes and FX conversion.

Banking and payment features

Beyond the headline features, the 2025-2026 differentiator for Freetrade is 2024-2025 completed IG Group acquisition (closed April 2025 for GBP 160M); continued commission-free UK retail share dealing with 6,000+ stocks and ETFs. That gives the subscription a credible roadmap for the year ahead and distinguishes it from operators that are running their investing & trading catalog on autopilot.

Freetrade features that matter in 2026

Highlights of the current feature set:

• mobile-first checking and savings dashboards
• bill-pay and instant peer transfers
• card management and freeze/unfreeze controls
• savings goals and round-up features
• biometric login (Face ID, fingerprint) and device PIN
• depositor protection where the operator partners with a regulated bank

Buyers should treat this list as a baseline for Freetrade in the investing & trading category — confirm specific feature availability for your region on the operator's site, since some features and tier names vary between countries.

Freetrade pricing in 2026

Reference pricing for Freetrade in 2026: Basic free; Standard GBP 5.99/month or GBP 59.88/year; Plus GBP 11.99/month or GBP 119.88/year. The tier ladder typically looks like:

Subger pairs the public price with the actual all-in cost (taxes, FX conversion, promotional first-period anchors that step up at renewal):

Freetrade apps and platform support

Surface availability for Freetrade can vary by region and tier — confirm current app availability and supported devices on the operator's site before subscribing.

Who Freetrade fits

Freetrade is most likely a good match for the following buyers:

• Customers who want everyday banking and payment workflows handled inside a single mobile app — the core target audience for the product.
• The category-focused subscriber who specifically wants mobile-first checking and savings dashboards from a investing & trading operator rather than a generalist platform.
• The household subscriber evaluating the tier ladder (Basic / Standard / Plus) and willing to pay up for bill-pay and instant peer transfers.
• The cross-device user who needs apps across the surfaces listed above plus a credible upgrade path as new devices are added.
• The price-sensitive shopper who wants to track promotional anchors via Subger's true-price tracker and deals page before committing to annual billing.

Frequently asked questions

What is Freetrade and who runs it?

Freetrade is a investing & trading product operated by Freetrade Limited headquartered in London, United Kingdom, founded 2016 (founded by Adam Dodds, Davide Fioranelli and Viktor Nebehaj). It is sold via direct subscription on the operator's website and apps, with payments processed through the operator's billing surfaces.

How much does Freetrade cost in 2026?

Current tiers are Basic, Standard, Plus. Anchor reference pricing for 2026: Basic free; Standard GBP 5.99/month or GBP 59.88/year; Plus GBP 11.99/month or GBP 119.88/year. Confirm the live regional price on the operator's site before committing, since promotional cycles and FX conversion can shift the all-in renewal cost.

Is there a free tier or free trial for Freetrade?

There is no perpetual free tier listed publicly for the standard Freetrade subscription; the operator may run introductory trials periodically. Check the live signup page for current trial promotions.

Where is Freetrade available?

Availability follows the operator's licensing and service footprint anchored on London, United Kingdom. Confirm regional availability on the official site before subscribing, especially for products that have country-specific catalog or pricing rules.

What 2025-2026 features set Freetrade apart right now?

The current 2025-2026 differentiator is 2024-2025 completed IG Group acquisition (closed April 2025 for GBP 160M); continued commission-free UK retail share dealing with 6,000+ stocks and ETFs. Together with the headline features listed above, that gives buyers a concrete signal that the subscription is being actively developed rather than coasting on a legacy catalog.

Which devices and platforms does Freetrade support?

Coverage spans the surfaces shown in the platform table above. The current mobile, web and (where applicable) Smart TV apps are the recommended way to consume the service; older devices may be deprecated in successive releases as the operator focuses engineering effort on supported platforms.

How do I cancel Freetrade?

Cancel through the account or subscription settings on the surface where you bought the plan: the operator's website for direct subscriptions, the App Store or Google Play for in-app purchases, or the partner billing portal for bundled subscriptions. Subger's cancellation guide for Freetrade walks through each route step-by-step.

Does Freetrade offer a family or multi-user plan?

Family or multi-account structures depend on the tier. The Plus tier commonly adds multi-profile or multi-device support; the entry Basic tier may restrict simultaneous usage. Confirm the per-tier seat limit on the live pricing page before committing to annual billing.

Is Freetrade worth it compared to investing & trading alternatives?

Value depends on three factors: the specific feature mix you'll use (see the features list above), the regional price after taxes (Subger's true-price tracker for Freetrade reconciles the headline price with the actual all-in renewal cost), and the credibility of the operator's 2025-2026 roadmap. Buyers should weigh these together rather than relying on headline price alone.

How can I track price changes for Freetrade?

Subger's renewal tracker for Freetrade records list-price changes plus promotional anchors over time. Pair it with the deals page for current discount codes and the promo codes page for stackable savings at signup.

Get started with Freetrade

Confirm the current regional price on the operator's site (Basic free; Standard GBP 5.99/month or GBP 59.88/year; Plus GBP 11.99/month or GBP 119.88/year), choose the tier that matches your usage (Basic, Standard are the most common starting points), and check Subger's deals page for Freetrade for promotional anchors before completing checkout. Track the subscription's true renewal cost with the true-price tracker once you're signed up.

Related Subger guides

• Cancel Freetrade guide
• Latest Freetrade deals
• Freetrade promo codes
• Freetrade true price and renewal tracker
• Browse the investing & trading category hub
• All services on Subger