HERE Technologies

HERE Technologies is a connected car product operated by HERE Global B.V., headquartered in Eindhoven, Netherlands, launched in 1985 (as Navteq); HERE brand 2012. Pricing anchors at Free developer tier + per-transaction enterprise pricing on HERE platform APIs, the corporate parent is HERE Global B.V. (owned by consortium including Audi, BMW, Daimler, Mitsubishi, Intel, Pioneer, NTT, Bosch, Continental) (privately held by automotive / tech consortium), and the 2025-2026 differentiator is the same item highlighted in Quick facts: Through 2025-2026 HERE has continued expanding into autonomous-driving and connected-vehicle data services while maintaining its core map and routing API platform, with the consortium ownership giving it long-term automotive-OEM integration depth.

Quick facts

• Operator: HERE Global B.V.
• Corporate parent: HERE Global B.V. (owned by consortium including Audi, BMW, Daimler, Mitsubishi, Intel, Pioneer, NTT, Bosch, Continental)
• Public-market status: privately held by automotive / tech consortium
• Headquarters: Eindhoven, Netherlands
• Founded: 1985 (as Navteq); HERE brand 2012
• Anchor 2026 price: Free developer tier + per-transaction enterprise pricing on HERE platform APIs
• Free tier or trial: Developer freemium tier with free monthly transactions; enterprise pricing for production use
• Jurisdiction: Dutch consumer-protection law and EU data-protection rules
• 2025-2026 differentiator: Through 2025-2026 HERE has continued expanding into autonomous-driving and connected-vehicle data services while maintaining its core map and routing API platform, with the consortium ownership giving...

What is HERE Technologies?

HERE Technologies launched in 1985 (as Navteq); HERE brand 2012 as a connected car product from HERE Global B.V.. The 2026 product surface spans REST APIs, iOS SDK, Android SDK, JavaScript Maps API, and additional surfaces, with a feature set centred on global digital map covering 200+ countries used by major auto oems, routing, geocoding, traffic and search apis, and here workspace and studio tools for map customisation. Subger tracks HERE Technologies inside its broader connected car catalog; the dedicated true-price page layers historical renewal-price data on top.

Why choose HERE Technologies

Product positioning

HERE Technologies differentiates on global digital map covering 200+ countries used by major auto oems and routing, geocoding, traffic and search apis. In context: the product is headquartered in Eindhoven, Netherlands and operates under Dutch consumer-protection law and EU data-protection rules, which shapes how the team designs the catalog / coverage / feature ladder. For 2026 buyers, the headline question is whether global digital map covering 200+ countries used by major auto oems matches actual usage patterns — and the connected car category hub benchmarks how HERE Technologies stacks up against the rest of the category on this dimension.

Feature breadth

Beyond the headline, HERE Technologies ships here workspace and studio tools for map customisation, connected-vehicle data services including here hd live map for ad, and logistics and fleet management products, plus indoor mapping for venues like airports and stadiums. These are the practical levers that decide whether the subscription pays back month-to-month. Subger's renewal-price tracker spotlights any tier where the steady-state price diverges sharply from the promotional first-year rate — see the true-price page for HERE Technologies.

Plans and ecosystem

HERE Technologies runs 4 pricing tiers from Freemium developer (Free with limits) up to Logistics (Per-fleet pricing). The Automotive tier at Free developer tier + per-transaction enterprise pricing on HERE platform APIs is the most-purchased anchor — see the pricing table for the full ladder and the renewal-price tracker for first-year vs. renewal math. Active promo codes are tracked on the HERE Technologies promo page.

Pricing in 2026

HERE Technologies's current 2026 ladder, with anchor figures in their primary billing currency:

The renewal-price delta — the gap between promotional first-year and steady-state pricing — is tracked on the dedicated true-price page for HERE Technologies. Active promotional codes are listed on the HERE Technologies promo page.

HERE Technologies apps and platform support

HERE Technologies ships across the following surfaces in 2026:

If you cancel and want to keep an existing account on a new device, see the HERE Technologies cancellation guide for account-retention details.

Product positioning

HERE Technologies's product centres on global digital map covering 200+ countries used by major auto oems alongside routing, geocoding, traffic and search apis. The connected car category hub benchmarks alternatives and pricing economics.

Use cases HERE Technologies fits

• Automotive OEMs embedding HERE maps in in-vehicle navigation
• Logistics companies routing fleets using HERE Tour Planning
• Mobile app developers using HERE for global geocoding and routing
• Enterprise customers using HERE Indoor Maps for venue navigation

If none of these matches your situation, the connected car category hub ranks alternatives that may fit better.

Frequently asked questions

How much does HERE Technologies cost in 2026?

HERE Technologies's ladder starts at Freemium developer (Free with limits), with the anchor reference at Free developer tier + per-transaction enterprise pricing on HERE platform APIs and top tier Logistics at Per-fleet pricing. Full breakdown in the pricing table and renewal-price math on the true-price page.

Does HERE Technologies have a free tier or trial?

Developer freemium tier with free monthly transactions; enterprise pricing for production use See the pricing table for the entry-paid step, and the HERE Technologies deal page for current promo discounts.

Who owns and operates HERE Technologies?

HERE Technologies is operated by HERE Global B.V.. The corporate parent is HERE Global B.V. (owned by consortium including Audi, BMW, Daimler, Mitsubishi, Intel, Pioneer, NTT, Bosch, Continental), with the product headquartered in Eindhoven, Netherlands and launched in 1985 (as Navteq); HERE brand 2012. Public-market status: privately held by automotive / tech consortium.

Where is HERE Technologies headquartered?

HERE Technologies runs out of Eindhoven, Netherlands. It is governed by Dutch consumer-protection law and EU data-protection rules.

What's the 2025-2026 differentiator for HERE Technologies?

Through 2025-2026 HERE has continued expanding into autonomous-driving and connected-vehicle data services while maintaining its core map and routing API platform, with the consortium ownership giving it long-term automotive-OEM integration depth.

How do I cancel HERE Technologies?

Cancellation flows for web, iOS and Android are documented step-by-step in the HERE Technologies cancellation guide. Time the cancellation before the renewal date to avoid the next billing cycle.

Are there HERE Technologies promo codes or seasonal discounts?

Subger tracks active promo codes and seasonal deals on the HERE Technologies promo page. Family / multi-user variants (where they exist) are listed in the pricing ladder above.

What devices does HERE Technologies run on?

HERE Technologies ships on REST APIs, iOS SDK, Android SDK, JavaScript Maps API, OEM-integrated automotive systems. The platforms table above lists every supported surface.

How does HERE Technologies compare with other connected car options?

Fit depends on geography, ecosystem and ladder economics. The connected car category hub on Subger benchmarks alternatives across price ladder, free tier, feature breadth and ecosystem.

How does Subger track HERE Technologies pricing?

Subger pulls HERE Technologies's public price card and layers historical renewal-price data so you can see when a promo first-year price falls off. See the true-price page for the delta between teaser and steady-state pricing.

Get started with HERE Technologies

Pick a tier from the pricing table above that matches your usage. The Automotive tier at Free developer tier + per-transaction enterprise pricing on HERE platform APIs is the most-purchased anchor for 2026 subscribers. If you're shopping around, browse the connected car category hub to benchmark alternatives, and check the HERE Technologies deal page for current promotional pricing before committing.

Before finalising, do three things: read the renewal-price math on the true-price page for HERE Technologies so the first-year promo doesn't catch you out at renewal; verify the device and platform support against the surfaces you actually use day to day; and bookmark the cancellation guide so you know how to exit cleanly if usage drops. HERE Technologies is a connected car purchase that benefits from the same disciplined renewal-tracking habit Subger applies to every subscription in the catalog.

Related Subger guides

• Browse the connected car category hub
• How to cancel HERE Technologies
• Latest HERE Technologies deals and coupons
• HERE Technologies promo codes
• True renewal price of HERE Technologies