Hims & Hers — Overview & Pricing
Hims & Hers is a Insurance service with plans starting from $15.00/month. Browse pricing tiers, available discounts, and alternatives below.
Updated: May 2026
About Hims & Hers
Hims & Hers
Hims & Hers is a Insurance & Fintech product operated by Hims & Hers Health, Inc.. This 2026 review covers operator background, the current tier ladder and the buying signals to weigh before subscribing. The service competes in the Insurance & Fintech category against regional and global alternatives, and the practical decision usually comes down to feature mix, regional availability and renewal economics rather than headline price alone.
Quick facts
- Operator: Hims & Hers Health, Inc.
- Headquarters: San Francisco, California, United States
- Public-market status: publicly listed on NYSE (HIMS)
- Founded: 2017
- Category: Insurance & Fintech
- Current tiers: Free consultation / Monthly subscription / Quarterly subscription / Annual subscription
- Anchor price (2026): men's hair USD 22/month; ED meds from USD 30/month; weight-loss GLP-1 from USD 199/month; mental health USD 99/month
What is Hims & Hers?
Hims & Hers is an insurance product that handles policy issuance, claims and renewals through a digital surface. Its product surface covers instant quote and digital signup alongside policy management inside the mobile app, with the recurring subscription paid through the operator's direct billing or App Store / Google Play / partner-billing surfaces. Customers buy a tier matching their usage profile; the entry tier is suitable for testing the product and higher tiers add features such as claims filing with photo upload.
Why choose Hims & Hers
Operator and ecosystem context
Hims & Hers is run by Hims & Hers Health, Inc. out of San Francisco, California, United States, established 2017. That matters because the Insurance & Fintech category is increasingly consolidated and the operator's ownership structure (public vs. private, parent group, regulatory footprint) shapes how aggressively the product is supported and how stable the subscription terms are over multi-year renewals.
Plan structure and pricing tiers
The tier ladder splits across Free consultation for testing the service, Monthly subscription for everyday use, and Quarterly subscription for power users or households. Anchor pricing for 2026: men's hair USD 22/month; ED meds from USD 30/month; weight-loss GLP-1 from USD 199/month; mental health USD 99/month. Consult Subger's true-price tracker for Hims & Hers for all-in renewal costs after taxes and FX conversion.
Coverage and policy features
Beyond the headline features, the 2025-2026 differentiator for Hims & Hers is 2024-2025 expanded compounded GLP-1 weight-loss offerings, mental health services and continued telehealth-pharmacy vertical integration. That gives the subscription a credible roadmap for the year ahead and distinguishes it from operators that are running their Insurance & Fintech catalog on autopilot.
Hims & Hers features that matter in 2026
Highlights of the current feature set:
- instant quote and digital signup
- policy management inside the mobile app
- claims filing with photo upload
- 24/7 customer support hotline
- automatic renewal with payment-method on file
- add-on coverage options (deductible buy-downs, accessories)
Buyers should treat this list as a baseline for Hims & Hers in the Insurance & Fintech category — confirm specific feature availability for your region on the operator's site, since some features and tier names vary between countries.
Hims & Hers pricing in 2026
Reference pricing for Hims & Hers in 2026: men's hair USD 22/month; ED meds from USD 30/month; weight-loss GLP-1 from USD 199/month; mental health USD 99/month. The tier ladder typically looks like:
| Tier | Best for | Reference price (2026) |
|---|---|---|
| Free consultation | Budget-conscious policyholders | Free or trial |
| Monthly subscription | Standard households | men's hair USD 22/month |
| Quarterly subscription | Comprehensive-coverage households | See live pricing on the operator's site |
| Annual subscription | Power users | See live pricing on the operator's site |
Subger pairs the public price with the actual all-in cost (taxes, FX conversion, promotional first-period anchors that step up at renewal):
| Subger tool | What it shows |
|---|---|
| True-price tracker | List price changes plus historical promotional anchors |
| Deals page | Active discounts and limited-time offers |
| Promo codes | Stackable codes for new and existing subscribers |
| Cancel guide | Step-by-step termination by billing surface |
Hims & Hers apps and platform support
| Surface | Status |
|---|---|
| iOS / Android | Yes |
| Web account portal | Yes |
| Email and SMS notifications | Yes |
| In-app chat or hotline | Yes |
| Apple Wallet / Google Wallet | Where applicable |
| Customer-support email | Yes |
Surface availability for Hims & Hers can vary by region and tier — confirm current app availability and supported devices on the operator's site before subscribing.
Who Hims & Hers fits
Hims & Hers is most likely a good match for the following buyers:
- Policyholders who want a digital-first claims and renewal experience with transparent pricing tiers — the core target audience for the product.
- The category-focused subscriber who specifically wants instant quote and digital signup from a Insurance & Fintech operator rather than a generalist platform.
- The household subscriber evaluating the tier ladder (Free consultation / Monthly subscription / Quarterly subscription) and willing to pay up for policy management inside the mobile app.
- The cross-device user who needs apps across the surfaces listed above plus a credible upgrade path as new devices are added.
- The price-sensitive shopper who wants to track promotional anchors via Subger's true-price tracker and deals page before committing to annual billing.
Frequently asked questions
What is Hims & Hers and who runs it?
Hims & Hers is a Insurance & Fintech product operated by Hims & Hers Health, Inc. headquartered in San Francisco, California, United States, founded 2017. It is sold via direct subscription on the operator's website and apps, with payments processed through the operator's billing surfaces.
How much does Hims & Hers cost in 2026?
Current tiers are Free consultation, Monthly subscription, Quarterly subscription, Annual subscription. Anchor reference pricing for 2026: men's hair USD 22/month; ED meds from USD 30/month; weight-loss GLP-1 from USD 199/month; mental health USD 99/month. Confirm the live regional price on the operator's site before committing, since promotional cycles and FX conversion can shift the all-in renewal cost.
Is there a free tier or free trial for Hims & Hers?
Yes — Free consultation is available without an immediate paid commitment.
Where is Hims & Hers available?
Availability follows the operator's licensing and service footprint anchored on San Francisco, California, United States. Confirm regional availability on the official site before subscribing, especially for products that have country-specific catalog or pricing rules.
What 2025-2026 features set Hims & Hers apart right now?
The current 2025-2026 differentiator is 2024-2025 expanded compounded GLP-1 weight-loss offerings, mental health services and continued telehealth-pharmacy vertical integration. Together with the headline features listed above, that gives buyers a concrete signal that the subscription is being actively developed rather than coasting on a legacy catalog.
Which devices and platforms does Hims & Hers support?
Coverage spans the surfaces shown in the platform table above. The current mobile, web and (where applicable) Smart TV apps are the recommended way to consume the service; older devices may be deprecated in successive releases as the operator focuses engineering effort on supported platforms.
How do I cancel Hims & Hers?
Cancel through the account or subscription settings on the surface where you bought the plan: the operator's website for direct subscriptions, the App Store or Google Play for in-app purchases, or the partner billing portal for bundled subscriptions. Subger's cancellation guide for Hims & Hers walks through each route step-by-step.
Does Hims & Hers offer a family or multi-user plan?
Family or multi-account structures depend on the tier. The Annual subscription tier commonly adds multi-profile or multi-device support; the entry Free consultation tier may restrict simultaneous usage. Confirm the per-tier seat limit on the live pricing page before committing to annual billing.
Is Hims & Hers worth it compared to Insurance & Fintech alternatives?
Value depends on three factors: the specific feature mix you'll use (see the features list above), the regional price after taxes (Subger's true-price tracker for Hims & Hers reconciles the headline price with the actual all-in renewal cost), and the credibility of the operator's 2025-2026 roadmap. Buyers should weigh these together rather than relying on headline price alone.
How can I track price changes for Hims & Hers?
Subger's renewal tracker for Hims & Hers records list-price changes plus promotional anchors over time. Pair it with the deals page for current discount codes and the promo codes page for stackable savings at signup.
Get started with Hims & Hers
Confirm the current regional price on the operator's site (men's hair USD 22/month; ED meds from USD 30/month; weight-loss GLP-1 from USD 199/month; mental health USD 99/month), choose the tier that matches your usage (Free consultation, Monthly subscription are the most common starting points), and check Subger's deals page for Hims & Hers for promotional anchors before completing checkout. Track the subscription's true renewal cost with the true-price tracker once you're signed up.
Related Subger guides
Pricing
Monthly Plan
from $15.00
/month
Annual Equivalent
from $180.00
/year
| Regional pricing | Hair Loss - Finasteride | ED Treatment | Hair Loss - Minoxidil Only | ED Treatment (Generic Sildenafil) | Mental Health | Weight Loss (Oral Medication) | Weight Loss (GLP-1 Injections) |
|---|---|---|---|---|---|---|---|
| 🇬🇧United KingdomGBP | £19.00 | £25.00 | — | — | — | — | — |
| 🇺🇸United StatesUSD | $22.00 | $35.00 | $15.00 | $30.00 | $49.00 | $69.00 | $199.00 |
Prices converted at current exchange rate
Available Guides
Sources
Subger is not affiliated with, endorsed by, or connected to Hims & Hers or its parent companies. All trademarks, service marks, and logos belong to their respective owners. Information on this page is provided for informational and comparison purposes only. Pricing and plan details are sourced from publicly available information and may not reflect current offerings — please verify with the official provider. If you are a representative of this service and believe any information is inaccurate, please contact us at info@subger.com.
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