Imove — full review and pricing

Quick facts. Imove is operated by Imove AS, headquartered in Oslo, Norway, with the brand established in 2019. The operator is privately held Norwegian car-subscription startup. Imove positions itself as a Nordic EV-focused car subscription service competing with FINN bil and Cluno, billed via the tier structure detailed below.

Imove markets a car subscriptions subscription targeted at users who want a fully-managed product without piecing it together themselves. The pricing snapshot below pulls Subger's live tracker, so anchor prices stay current as Imove adjusts published rates. The rest of this page details the operator, current tiers, feature coverage, support reach and 10 short FAQs.

Operator background

Imove runs under Imove AS, headquartered in Oslo, Norway. The product was established in 2019, and the company is currently privately held Norwegian car-subscription startup. Imove sits in the car subscriptions category and competes for the same recurring spend as nearby car subscriptions brands on this site. See related coverage in /en/us/promo and /en/us/deal for cross-brand context.

Headquarters and corporate status

• Legal entity: Imove AS
• HQ: Oslo, Norway
• Founded / launched: 2019
• Ownership: privately held Norwegian car-subscription startup

The operator's corporate status determines who you contract with at checkout — typically the legal entity above, even if billing goes through a regional reseller.

Why Imove matters in car subscriptions

Imove positions itself as a Nordic EV-focused car subscription service competing with FINN bil and Cluno. The 2024-2025 differentiator: 2024-2025 expanded EV inventory across Norway and Sweden, with subscription fully bundling insurance, maintenance, and roadside assistance.

Pricing and tier structure

Current tier structure: Monthly all-inclusive packages from NOK ~5,000/month for entry EVs to NOK ~15,000+ for premium. The anchor price referenced for headline comparison is Mid-tier EV subscription ~NOK 7,000/month.

Plan grid

What changes between tiers

Higher tiers typically unlock larger allowances, additional household members or extra premium content; entry tiers exist for trial usage. Live prices in the Subger plan tracker override these anchors when Imove adjusts published rates.

Recent pricing context (2024-2025)

2024-2025 expanded EV inventory across Norway and Sweden, with subscription fully bundling insurance, maintenance, and roadside assistance. Annual commitments commonly trim 10-20% off the headline monthly rate; check the live grid above before purchase.

Feature coverage

Imove ships with the following named capabilities relevant to car subscriptions:

• All-inclusive monthly EV and ICE subscriptions
• Insurance, service, and roadside included
• EV focus aligned with Norway's 80%+ EV market share
• Flexible swap and return policy
• Norway and Sweden coverage

Feature matrix

Platform and device reach

Coverage spans the operator's published device list — typically modern iOS and Android plus a web client; some categories add desktop apps, smart-TV apps or vehicle integrations where relevant. Check the vendor's "Supported devices" page if you depend on a less common platform.

Subscription mechanics and fleet coverage

All-inclusive monthly fees typically bundle insurance, registration, maintenance, and roadside; flexible terms allow vehicle swaps and short-term commitments.

What this means for buyers

The category-specific behaviour above is the single biggest factor when comparing Imove against alternatives in the same car subscriptions bracket. Buyers who care about the feature mix detailed here will typically rank Imove higher than buyers focused on price alone.

Support, billing and account management

Imove offers customer support through the operator's standard channels — typically an in-app help centre, email contact and (for paid tiers) live chat or phone support during business hours.

Cancellation and refunds

You can cancel Imove directly from the account dashboard. Refund policy follows the operator's published terms; many car subscriptions services prorate or do not refund partial periods after the renewal date. See the cancel guide hub for the standard cancellation workflow.

Free trials and money-back

Free trials, money-back windows and intro pricing vary by tier and country. Anchor: Mid-tier EV subscription ~NOK 7,000/month.

Comparison context

In the car subscriptions category, Imove competes with nearby brands you can browse via /en/us/compare. Buyers commonly look at Imove alongside two or three peers before committing — the side-by-side compare table on this site lets you stack feature coverage and price in one view.

When Imove is the right pick

• You want a Nordic EV-focused car subscription service competing with FINN bil and Cluno and the feature mix listed above
• The anchor price (Mid-tier EV subscription ~NOK 7,000/month) fits the budget
• The operator's footprint covers your country

When to look elsewhere

• You need a specific feature Imove does not list
• You are in a country outside the operator's main footprint
• The 2024-2025 differentiator (2024-2025 expanded EV inventory across Norway and Sweden, with subscription fully bundling insurance, maintenance, and roadside assistance) is not relevant to your use case

Frequently asked questions

What is Imove?

Imove is a car subscriptions subscription operated by Imove AS out of Oslo, Norway, established in 2019. It is currently privately held Norwegian car-subscription startup.

How much does Imove cost?

Current tier structure: Monthly all-inclusive packages from NOK ~5,000/month for entry EVs to NOK ~15,000+ for premium. Anchor headline price: Mid-tier EV subscription ~NOK 7,000/month. See the pricing table above for the live grid.

Who owns Imove?

The brand is owned and operated by Imove AS. Corporate status: privately held Norwegian car-subscription startup.

Where is Imove available?

Imove operates from Oslo, Norway with country availability tied to the operator's footprint and licensing reach. Cross-check the vendor's region list before subscribing if you travel often.

Can I cancel Imove any time?

Yes — cancellation runs through the operator's account dashboard. See the cancel guide hub for the standard workflow and country-specific notes.

Does Imove offer a free trial?

Free-trial availability varies by tier and country. The anchor price (Mid-tier EV subscription ~NOK 7,000/month) is the post-trial headline rate; trials, when offered, run 7 to 30 days depending on promo.

What payment methods does Imove accept?

Payment methods follow the operator's checkout — typically major cards (Visa, Mastercard, Amex) plus locally-relevant alternatives like Apple Pay, Google Pay or country-specific wallets.

Is Imove worth it in 2025?

Imove's 2025 value depends on the feature mix you actually use. The 2024-2025 update — 2024-2025 expanded EV inventory across Norway and Sweden, with subscription fully bundling insurance, maintenance, and roadside assistance — is the single most relevant signal for current-year buyers.

How is Imove different from competitors?

Imove differentiates as a Nordic EV-focused car subscription service competing with FINN bil and Cluno. The operator background, founding year (2019) and 2024-2025 update give buyers a sense of where the brand sits versus alternatives.

Where can I track Imove pricing changes?

Subger's live tracker updates the anchor price (Mid-tier EV subscription ~NOK 7,000/month) automatically when Imove adjusts published rates. Bookmark the Subger Imove page and check the pricing table above.

Sources and updates

Operator + tier + ownership facts compiled from public vendor disclosures, press releases and regulatory filings current to 2024-2025. Anchor price: Mid-tier EV subscription ~NOK 7,000/month. Last refreshed at the timestamp in Subger's plan tracker.

Related on Subger

Browse adjacent coverage:

• Promo codes hub
• Deals hub
• Cancel guide hub
• Compare services
• True price tracker