Lime CRM

Lime CRM is a CRM and sales service operated by Lime Technologies AB, headquartered in Lund, Sweden. The product was founded in 1990 (Lundalogik); rebranded Lime 2017 and is currently publicly listed on Nasdaq Stockholm (STO: LIME). Lime CRM competes with SuperOffice, HubSpot, Salesforce and Microsoft Dynamics 365 Sales in the Nordic mid-market. The anchor reference price for 2026 is around EUR 50-65 per user/month for Lime CRM Standard. This 2026 review summarises Lime CRM's operator background, current tier ladder, the named features that matter, and Subger's tracking tools so you can evaluate fit before committing.

Quick facts

• Operator: Lime Technologies AB
• Headquarters: Lund, Sweden
• Founded: 1990 (Lundalogik); rebranded Lime 2017
• Public-market status: publicly listed on Nasdaq Stockholm (STO: LIME)
• Service category: CRM and sales
• Tier ladder (2026): Lime Go, Lime CRM Standard, Lime CRM Pro, Lime CRM Enterprise
• Anchor price reference: around EUR 50-65 per user/month for Lime CRM Standard

What is Lime CRM?

Lime CRM is a CRM and sales product operated by Lime Technologies AB from Lund, Sweden, originally founded in 1990 (Lundalogik); rebranded Lime 2017. The service targets customers who want the specific feature mix listed below — a real category fit rather than a generic offering. Lime CRM is billed in local currency through the operator's standard payment channels, with the Lime Go tier as the typical entry point on the ladder. The current 2025-2026 product emphasis is summarised in the differentiator section below — these are concrete shipped or in-flight changes rather than speculative roadmap items.

Why choose Lime CRM

Category positioning

Lime CRM competes with SuperOffice, HubSpot, Salesforce and Microsoft Dynamics 365 Sales in the Nordic mid-market. Lime CRM earns its slot in the CRM and sales bracket by combining the named features in the section below with a credible operator (see Quick facts), so the buying decision rests on capability fit rather than brand recognition alone.

Plan structure

The tier ladder for 2026 is: Lime Go, Lime CRM Standard, Lime CRM Pro, Lime CRM Enterprise. The Lime Go tier is the entry point with around EUR 50-65 per user/month for Lime CRM Standard as the anchor price. Step-up tiers add capacity, seats, capability or coverage depending on the specific CRM and sales category. Confirm live regional prices on the operator's site, and use Subger's true-price tracker for Lime CRM to track the actual all-in renewal cost over time.

2025-2026 differentiator

In 2025-2026 Lime kept rolling out vertical editions and grew its Nordic footprint via tuck-in acquisitions, with Lime Go remaining a differentiator for Swedish/Nordic prospecting.

Lime CRM features that matter in 2026

The current named feature set:

• pipeline and account management
• Lime Go prospecting database for Nordic firms
• industry editions (real-estate, wholesale, consulting)
• Lime Bookings field service
• Lime Newsletter email
• Outlook and Office 365 sync
• open API and integrations marketplace

These are the specific surfaces Lime CRM ships today — not a generic checklist. The most material change for 2026 buyers is reflected in the differentiator above, and the live signup page on the operator's site should be treated as the source of truth for any region-specific availability.

Lime CRM pricing in 2026

The anchor reference for 2026 is: around EUR 50-65 per user/month for Lime CRM Standard. The full tier comparison:

Subger pairs the public price with the actual all-in cost (taxes, FX conversion, promotional anchors that may step up at renewal):

Workflow and integrations

Lime CRM operates from Lund, Sweden under Lime Technologies AB, founded in 1990 (Lundalogik); rebranded Lime 2017. Sales workflow context: the service is regulated by, distributed through and serviced under the operator's standard processes for its home market and any adjacent regions where it operates. Customers should confirm regional availability, supported payment methods and any localisation differences on the operator's live signup flow before committing to annual billing.

Who Lime CRM fits

Lime CRM is a good match for the following buyers:

• The category-focused subscriber who wants CRM and sales delivered by Lime Technologies AB from Lund, Sweden, with a credible 2025-2026 product trajectory rather than a generic global aggregator.
• The mainstream subscriber evaluating the Lime Go tier as the entry point and weighing the step-up to higher tiers in the ladder.
• The 2026 buyer who specifically wants the differentiator described above plus the named features listed earlier in this review.
• The price-sensitive shopper who wants to track promotional anchors via Subger's true-price tracker and deals page before committing to a longer billing period.
• The careful renewer who wants to verify the actual all-in renewal cost after taxes, FX and post-promotional step-ups instead of relying on the headline list price.

Frequently asked questions

What is Lime CRM and who operates it?

Lime CRM is a CRM and sales service operated by Lime Technologies AB, headquartered in Lund, Sweden. The product was founded in 1990 (Lundalogik); rebranded Lime 2017 and is currently publicly listed on Nasdaq Stockholm (STO: LIME). Lime CRM competes with SuperOffice, HubSpot, Salesforce and Microsoft Dynamics 365 Sales in the Nordic mid-market.

How much does Lime CRM cost in 2026?

The current tier ladder is: Lime Go, Lime CRM Standard, Lime CRM Pro, Lime CRM Enterprise. The anchor reference for the entry tier is around EUR 50-65 per user/month for Lime CRM Standard. Local-currency pricing, promotional first-period anchors and bundled discounts can change these numbers — confirm the live price on the operator's site before committing.

Is there a free tier or trial for Lime CRM?

The free or trial position depends on the tier. Some tiers in the ladder above offer introductory promotions or limited free access; the operator's live signup page is the source of truth for current free-tier or trial mechanics.

Where is Lime CRM available?

Availability follows Lime Technologies AB's licensing and operational footprint from Lund, Sweden. Lime CRM primarily serves customers in the operator's home market and any adjacent markets listed on its signup page. Use a payment method and account address registered in a supported region.

What sets Lime CRM apart in 2026?

In 2025-2026 Lime kept rolling out vertical editions and grew its Nordic footprint via tuck-in acquisitions, with Lime Go remaining a differentiator for Swedish/Nordic prospecting. Treat the live signup page as the source of truth for the most recent capability or pricing change.

Which devices and platforms does Lime CRM support?

Lime CRM ships the named features listed earlier in this review — web, app and (where relevant) hardware surfaces that match the CRM and sales category. Confirm device-specific compatibility on the live signup or product page before purchase.

How do I cancel Lime CRM?

Cancel through the account or subscription settings on the surface where you bought the plan: the operator's website for direct subscriptions, the App Store or Google Play for in-app purchases, or the partner billing portal for bundled accounts. Subger's cancellation guide walks through each route in detail.

Does Lime CRM offer a family, multi-seat or multi-user plan?

Family, multi-seat or multi-account structures depend on the tier. Premium or business tiers commonly add multi-profile, multi-seat or shared-household support; entry tiers may restrict simultaneous use. Confirm the per-tier seat, vehicle, device or account limit on the live pricing page.

Is Lime CRM worth it compared with category alternatives?

Value depends on three factors: the specific feature mix you'll use, the regional price after taxes and FX (Subger's true-price tracker reconciles headline price with the actual all-in renewal cost), and the credibility of the 2025-2026 product trajectory described in the differentiator section. Lime CRM screens well when those three align; budget-constrained users may prefer the entry tier or wait for promotional pricing.

How can I track price changes for Lime CRM?

Subger's renewal tracker for Lime CRM records list-price changes plus promotional anchors over time. Pair it with the deals page for current discounts and the promo codes page for stackable savings at signup.

Get started with Lime CRM

Confirm the current regional price on Lime Technologies AB's site, choose the tier that matches your usage (Lime Go is the common starting point on the ladder above), and check Subger's deals page for Lime CRM for promotional anchors before completing checkout. Track the subscription's true renewal cost with the true-price tracker once you're signed up.

Related Subger guides

• Cancel Lime CRM guide
• Latest Lime CRM deals
• Lime CRM promo codes
• Lime CRM true price and renewal tracker
• Browse the CRM and sales category hub
• All services on Subger