MailerLite — Free Service Overview

MailerLite is a email marketing platform operated by MailerLite Limited (operated by Mailerlite UAB), headquartered in Vilnius, Lithuania. This Subger guide covers who runs MailerLite, the current tier ladder and pricing, the feature set that anchors the product on its category shelf, the devices and surfaces the apps support, and the questions MailerLite customers ask most often.

Quick facts about MailerLite

• Brand: MailerLite
• Operator: MailerLite Limited (operated by Mailerlite UAB)
• Headquarters: Vilnius, Lithuania
• Founded: 2010
• Ownership: privately held; bootstrapped by founders Ignas Rubežius and Šarūnas Karbauskas; remote-first company
• Category: Email Marketing
• Anchor price: $9/month on the Growing Business tier
• 2025-2026 buying signal: see the differentiator section below

What is MailerLite?

MailerLite is positioned in the email marketing space as follows: MailerLite competes in the SMB and creator email-marketing class, favoured for its clean editor, generous free tier and aggressive pricing vs incumbent ESPs. The product is shipped by MailerLite Limited (operated by Mailerlite UAB) from Vilnius, Lithuania and reaches its customers through the surfaces detailed in the platform-support table later on this page. Availability of specific features can vary by tier and region; the in-app or vendor-site experience in your market is always the canonical source.

Who operates MailerLite?

Operator and headquarters

MailerLite is operated by MailerLite Limited (operated by Mailerlite UAB) from Vilnius, Lithuania. The company was founded in 2010, giving it a track record across multiple product cycles in the email marketing category.

Ownership and funding

On ownership: privately held; bootstrapped by founders Ignas Rubežius and Šarūnas Karbauskas; remote-first company. This shapes the buyer signal — public-company governance, venture-backed scale, founder-led independence and private-equity-owned operating models each carry different roadmap and pricing trajectories. Review the operator's investor or company-news pages for the most recent status.

Jurisdiction and reach

With HQ in Vilnius, Lithuania, MailerLite operates under the corporate and data-protection regime of its home jurisdiction; cross-border customers are typically served via local entities or processors as documented in the operator's Privacy Policy and Terms of Service.

Why choose MailerLite

Feature breadth

MailerLite ships the following capabilities that anchor it on the email marketing shelf:

• Drag-and-drop email builder with 80+ templates
• Automation builder with multi-step workflows
• Landing pages and signup forms (web, popup, embedded)
• Subscriber segmentation by tag, field and behaviour
• A/B testing for subject lines, content and send times
• Surveys, quizzes and ecommerce automation
• RSS-to-email and digest campaigns
• AI Writing Assistant for subject lines and content

Plan structure and household fit

The current tier ladder for MailerLite scales from an entry plan up to enterprise-grade options, with the Growing Business tier sitting in the typical sweet spot for most buyers. Annual prepay usually unlocks a meaningful discount over month-to-month; check the live widget on this page for the vendor-current price in your country and currency.

2025-2026 differentiator

In 2025 MailerLite rolled out AI Drag & Drop — generative block-and-design suggestions from a prompt — and expanded its ecommerce automation triggers for Shopify, WooCommerce and BigCommerce.

MailerLite pricing in 2026

The current advertised tier ladder for MailerLite (as published by MailerLite Limited (operated by Mailerlite UAB); check the live widget on this page for your country and currency):

Promotional pricing, regional VAT/GST and seasonal codes can move the headline. Use Subger's tracking tools to time your purchase against active offers and to monitor the post-promo renewal price on MailerLite.

MailerLite apps and platform support

Campaign tools and deliverability

Scope and depth

MailerLite's position in the email marketing category rests on the feature list above plus the 2025-2026 differentiator described earlier. The depth of capability available to you depends on the tier you pick — the Enterprise tier unlocks the complete feature set, while entry tiers focus on essentials.

Integrations and ecosystem

Integrations are a critical buying signal in the email marketing space. Review the feature list above for MailerLite's key integrations and confirm that the tools in your existing stack are supported before committing to a paid tier.

Customer support and onboarding

MailerLite Limited (operated by Mailerlite UAB) offers customer support through documented channels — help center, ticketing and (on higher tiers) dedicated success management. Onboarding complexity scales with the tier: entry plans are typically self-serve, while enterprise contracts include white-glove implementation.

Who MailerLite fits best

• Teams in the email marketing category seeking the named features above
• Buyers prioritising the 2025-2026 differentiator highlighted earlier
• Customers in Lithuania-based jurisdictions and adjacent markets
• Organisations at the scale the Growing Business or higher tier targets
• Teams replacing more expensive or less specialised alternatives with a like-for-like fit

Frequently asked questions about MailerLite

Who operates MailerLite and where are they based?

MailerLite is operated by MailerLite Limited (operated by Mailerlite UAB), headquartered in Vilnius, Lithuania.

When was MailerLite founded?

MailerLite's parent operator was founded in 2010. Ownership status as of 2025-2026: privately held; bootstrapped by founders Ignas Rubežius and Šarūnas Karbauskas; remote-first company.

How much does MailerLite cost?

The current tier ladder runs from Free ($0) up to Enterprise (Custom). The pricing table above lists every tier; the live widget mirrors the vendor's current prices for your country.

Is there a free tier or free trial?

Free or trial availability for MailerLite is visible in the pricing table above. Promotional offers change — see the MailerLite deals page for current promotions.

How do I cancel MailerLite?

Cancellation depends on where you signed up. Direct subscribers cancel in account settings; users billed via Apple, Google or a partner cancel in that store's subscription manager. Subger's MailerLite cancel guide covers every billing path step by step.

How does MailerLite compare on price?

Use Subger's true price tracker to compare MailerLite's renewal price to the introductory teaser and to category alternatives. Annual prepay and team / organisation plans usually unlock the biggest unit-cost savings.

Where is MailerLite available?

MailerLite is available in the markets documented on MailerLite Limited (operated by Mailerlite UAB)'s site. Pricing and plan availability can vary by country — confirm in your region before subscribing.

What devices does MailerLite support?

See the platform-support table above. In summary, MailerLite delivers its product through the surfaces typical for email marketing, including web and the mobile or desktop clients listed.

What's new with MailerLite in 2025-2026?

In 2025 MailerLite rolled out AI Drag & Drop — generative block-and-design suggestions from a prompt — and expanded its ecommerce automation triggers for Shopify, WooCommerce and BigCommerce.

Are there deals or promo codes available?

Subger tracks active MailerLite deals on the MailerLite deals page and promo codes on the MailerLite promo codes page. Annual prepay and team pricing usually beat seasonal codes.

Get started with MailerLite

To subscribe to MailerLite, head to the MailerLite Limited (operated by Mailerlite UAB) site and pick the tier from the table above that matches your team size and feature needs. The Growing Business tier is the typical starting point for serious users; annual prepay normally delivers the best unit cost. Pair this page with the linked Subger guides below to time your purchase against active deals and to monitor the post-promo renewal price.

Related Subger guides for MailerLite

• MailerLite cancel guide
• MailerLite deals and discounts
• MailerLite promo codes
• MailerLite true price tracker
• Email Marketing category hub