Maze

Maze is a User research SaaS operated by Maze Design Inc., headquartered in Remote-first (originally Lisbon, Portugal). The product launched in 2018 and currently sits as privately held, raised Series B from Emergence Capital and others. It addresses the user research saas segment with a defined tier ladder (Free / Starter / Organization) and a public anchor price around free for individuals; Pro from ~75 USD/month. This 2026 review summarises the operator, plan structure, key features, recent product direction and Subger's tracking tools so subscribers can decide whether to commit.

Quick facts

• Operator: Maze Design Inc.
• Headquarters: Remote-first (originally Lisbon, Portugal)
• Founded / launched: 2018
• Public-market status: privately held, raised Series B from Emergence Capital and others
• Tier ladder (2026): Free / Starter / Organization
• Anchor price reference: free for individuals; Pro from ~75 USD/month
• Primary delivery surfaces: Web

What is Maze?

Maze is a User research SaaS product run by Maze Design Inc. out of Remote-first (originally Lisbon, Portugal). It serves customers who want user research saas from a named operator with a transparent tier ladder rather than a generic aggregator. The service is sold direct on the operator's site and supporting apps, with billing in the relevant local currency. The 2025-2026 product emphasis follows the operator's broader investment pattern — incremental feature releases, expanded regional availability and tier-ladder refinement.

Category positioning

Maze is positioned as competing with UserTesting, Lookback and Dscout in product research. That framing matters because user research saas is crowded with both global aggregators and regional incumbents, and the tier structure plus pricing anchor determine whether the product is worth the commitment versus a direct alternative.

Operator and corporate context

Maze Design Inc. is the named legal entity behind Maze, with primary operations from Remote-first (originally Lisbon, Portugal). The corporate status is: privately held, raised Series B from Emergence Capital and others. That ownership matters for buyers who care about regulatory regime, data-handling jurisdiction and long-term product viability.

Why choose Maze

Tier-ladder fit

The tier ladder is built around: Free / Starter / Organization. The anchor reference price is free for individuals; Pro from ~75 USD/month, with the per-tier comparison in the pricing table below. Confirm live regional prices on the operator's site and use Subger's true-price tracker for Maze to capture the all-in renewal cost after taxes, FX and any post-promotional step-ups.

2025-2026 product direction

Through 2024-2026 Maze launched AI-assisted research insights and deeper Figma integration, plus continuous discovery panel features.

Feature mix

The current feature set spans both the core capability and operator-specific extras. Buyers should weigh the per-tier feature gating against the recurring cost, and consult the deals page for Maze for any active discount that materially shifts the value calculation.

Maze features that matter in 2026

Highlights of the current feature set:

• unmoderated user testing
• prototype testing (Figma, Sketch, Adobe XD)
• tree testing and card sorting
• survey and live websites testing
• AI-powered insights summarisation
• panel of participants

The most material change for 2026 buyers is the operator's continued investment in the surfaces above plus the 2025-2026 update noted earlier. Promotional first-period anchors that step up at renewal remain the single most common source of unexpected charges in this category — use the true-price tracker to track those step-ups.

Maze pricing in 2026

The anchor reference for 2026 is free for individuals; Pro from ~75 USD/month. The full tier comparison:

Subger pairs the public price with the actual all-in cost (taxes, FX conversion, and promotional first-period anchors that may step up at renewal):

Maze apps and platform support

Who Maze fits

Maze is a good match for:

• The category-focused subscriber who wants user research saas delivered by Maze Design Inc. rather than a generic global aggregator.
• The mainstream household subscriber evaluating the tier ladder (Free / Starter / Organization) against free for individuals; Pro from ~75 USD/month pricing.
• The 2026 buyer who specifically wants the operator's most recent feature additions and an active product roadmap as outlined above.
• The cross-device user who needs surfaces such as Web with a credible upgrade path as new devices are added.
• The price-sensitive shopper who wants to track promotional anchors via Subger's true-price tracker and deals page before committing to annual billing.

Cancellation and billing surface

The cancel surface depends on where you signed up:

• Web account — log in at the operator's site, open billing/subscription, and cancel before the renewal date.
• iOS App Store / Google Play — if you subscribed through the app, cancel inside Apple ID or Google Play subscriptions, not just by uninstalling the app.
• Through a partner / reseller — some regional plans are sold through banking, telecom or retail partners; cancellation must run through that partner's billing surface.

Subger's cancel guide for Maze walks through each surface step by step.

How Subger tracks Maze

Subger maintains a continuously-updated reference for Maze subscribers:

• The true-price tracker for Maze records list-price changes plus historical promotional anchors.
• The deals page for Maze surfaces active discounts and limited-time offers.
• The promo codes page for Maze lists stackable codes for new and existing subscribers.
• The cancel guide for Maze explains how to terminate cleanly across each billing surface.

Frequently asked questions

What is Maze and who operates it?

Maze is a User research SaaS service operated by Maze Design Inc. from Remote-first (originally Lisbon, Portugal). The product launched in 2018 and currently sits as privately held, raised Series B from Emergence Capital and others. It serves the user research saas category through the surfaces listed above.

How much does Maze cost in 2026?

The current tier ladder is Free / Starter / Organization. The anchor reference is free for individuals; Pro from ~75 USD/month. Local-currency pricing, promotional first-period anchors and bundled discounts can shift these numbers — confirm the live price on the operator's site and via the true-price tracker before committing.

Is there a free tier or trial for Maze?

The lowest tier in the current ladder is Free at Free. Whether it counts as a free tier or a trial depends on the operator's regional offer; the deals page for Maze shows any active free-trial promotions.

What changed for Maze in 2025-2026?

Through 2024-2026 Maze launched AI-assisted research insights and deeper Figma integration, plus continuous discovery panel features. Buyers should re-check the tier ladder before renewal, since regional pricing and feature gating sometimes change without retroactive grandfathering.

How is Maze positioned versus alternatives?

Maze is positioned as competing with UserTesting, Lookback and Dscout in product research. The right alternative depends on whether you prioritise this operator's specific tier ladder, regional coverage and corporate backing over a competitor's feature mix.

How do I cancel Maze?

Use the same surface where you signed up (web, App Store, Google Play or partner billing). Subger's cancel guide for Maze covers each surface step by step.

Related Subger references

• True-price tracker for Maze
• Deals page for Maze
• Promo codes for Maze
• Cancel guide for Maze