Nom Nom

Nom Nom is operated by Nom Nom Now, Inc. (Mars Petcare subsidiary), headquartered in Nashville, Tennessee, United States. Nom Nom positions itself as a US fresh dog food subscription within Mars Petcare, competing with The Farmer's Dog and Ollie. This 2026 review covers current tiers, anchor pricing, the 2025-2026 differentiator that matters right now, and the decision criteria a buyer should weigh before signing up.

Quick facts

• Operator: Nom Nom Now, Inc. (Mars Petcare subsidiary)
• Headquarters: Nashville, Tennessee, United States
• Public-market status: Subsidiary of Mars, Incorporated (privately held)
• Founded / launched: Nom Nom founded 2015 by Alex Eagle; acquired by Mars Petcare in 2023
• Category: pet food supplies
• Current tiers: Two-week trial / Standard monthly delivery / Annual prepay
• Anchor price (2026): Discounted trial pack on the entry tier; From around USD 80-150 / month depending on dog size on the main paid tier

What is Nom Nom?

Nom Nom is a US fresh dog food subscription within Mars Petcare, competing with The Farmer's Dog and Ollie. Its core surface delivers human-grade fresh dog food delivered frozen alongside personalised portions by dog profile, with subscription billing handled through the operator's standard checkout. Customers pick a tier matching their usage: entry tiers test the product, the main paid tier covers everyday use, and higher tiers add depth such as four core recipe blends.

Why choose Nom Nom

Operator and category positioning

Nom Nom Now, Inc. (Mars Petcare subsidiary) runs Nom Nom from Nashville, Tennessee, United States. The product fits the pet food supplies category by combining human-grade fresh dog food delivered frozen with personalised portions by dog profile. Compared with broader generalist platforms, the operator's investment is concentrated in the pet food supplies workflow rather than spread thin across adjacent categories.

Plan structure and ecosystem

The tier ladder splits across 3 groups - Two-week trial for entry-level use, Standard monthly delivery as the standard everyday tier, and Annual prepay for power users or households / teams. Confirm live regional prices on the operator's site and check Subger's true-price tracker for Nom Nom for all-in renewal costs after taxes and FX conversion.

Subscription box features and customisation

Beyond the headline experience, the operator's investment in four core recipe blends and veterinary nutritionist-developed formulas sustains the subscription's value in 2026. In 2024-2025 Nom Nom continued expanding under Mars Petcare and refined its recipe lineup - this is the live 2025-2026 buying signal that distinguishes the current proposition from prior years.

Nom Nom features that matter in 2026

Highlights of the current feature set:

• human-grade fresh dog food delivered frozen
• personalised portions by dog profile
• four core recipe blends
• veterinary nutritionist-developed formulas
• subscription auto-replenishment
• US shipping included

Confirm specific feature availability on the operator's marketing pages before committing, since regional tier scopes and add-ons may vary.

Nom Nom pricing in 2026

Reference pricing for Nom Nom in 2026 typically looks like:

Subger pairs the list price with the actual all-in cost (taxes, FX, promotional anchors that step up at renewal):

Nom Nom apps and platform support

Surface availability varies by region and tier - confirm app availability and supported devices on the operator's site before subscribing.

Who Nom Nom fits

Nom Nom is a good match for the following buyers:

• Us dog owners wanting human-grade fresh dog food delivered with veterinary-nutritionist input - the core audience for the product.
• The category-focused subscriber who specifically wants human-grade fresh dog food delivered frozen from a pet food supplies operator rather than a generalist platform.
• The household or team subscriber evaluating the tier ladder (Two-week trial / Standard monthly delivery / Annual prepay) and willing to pay up for personalised portions by dog profile.
• The cross-device user who needs apps across the surfaces listed above plus a credible upgrade path.
• The price-aware shopper who tracks promotional anchors via Subger's true-price tracker and deals page before committing to annual billing.

Frequently asked questions

Who operates Nom Nom and where is it headquartered?

Nom Nom is operated by Nom Nom Now, Inc. (Mars Petcare subsidiary), headquartered in Nashville, Tennessee, United States. Founding / launch context: Nom Nom founded 2015 by Alex Eagle; acquired by Mars Petcare in 2023. The operator's public-market status is Subsidiary of Mars, Incorporated (privately held).

How much does Nom Nom cost in 2026?

Reference tiers in 2026 are Two-week trial (Discounted trial pack) and Annual prepay (Discounted yearly subscription). Regional pricing and promotional cycles vary - confirm the live price on the operator's site before committing.

Is there a free tier or free trial for Nom Nom?

Yes - Two-week trial is available without an immediate paid commitment.

Where is Nom Nom available?

Nom Nom follows Nom Nom Now, Inc. (Mars Petcare subsidiary)'s licensing and service footprint anchored in Nashville, Tennessee, United States. Confirm regional availability on the official site before subscribing.

What 2025-2026 features set Nom Nom apart right now?

In 2024-2025 Nom Nom continued expanding under Mars Petcare and refined its recipe lineup. The roadmap items most worth weighing are four core recipe blends and veterinary nutritionist-developed formulas - these are the live buying signals to assess for 2026.

Which devices and platforms does Nom Nom support?

Coverage spans the surfaces shown in the platform table above. Current mobile and web apps are the recommended way to consume the service; older devices may be deprecated in successive releases.

How do I cancel Nom Nom?

Cancel through the account or subscription settings on the surface where you bought the plan: the operator's website for direct subscriptions, the App Store or Google Play for in-app purchases, or the partner billing portal for bundled subscriptions. Subger's cancellation guide for Nom Nom walks through each route step-by-step.

Does Nom Nom offer a family, household or business plan?

Higher tiers (Annual prepay) typically add multi-profile, household or business seats. Entry tiers may restrict simultaneous usage. Confirm the per-tier seat or profile limit on the live pricing page.

Is Nom Nom worth it compared with category alternatives?

Value depends on three factors: the feature mix you'll actually use (see the features list above), the regional price after taxes (Subger's true-price tracker for Nom Nom reconciles the headline price with the actual all-in renewal cost), and the credibility of the operator's 2025-2026 roadmap. Weigh these together rather than relying on the headline price alone.

How can I track price changes for Nom Nom?

Subger's renewal tracker for Nom Nom records list-price changes plus promotional anchors over time. Pair it with the deals page for current discount codes and the promo codes page for stackable savings at signup.

Get started with Nom Nom

Confirm the current regional price on the operator's site, choose the tier that matches your usage (Two-week trial, Standard monthly delivery are the most common starting points), and check Subger's deals page for Nom Nom for promotional anchors before completing checkout. Track the subscription's true renewal cost with the true-price tracker once you're signed up.

Related Subger guides

• Cancel Nom Nom guide
• Latest Nom Nom deals
• Nom Nom promo codes
• Nom Nom true price and renewal tracker
• Browse the pet food supplies category hub
• All services on Subger