Nova Play — Free Service Overview
Nova Play is a free Video Streaming service. Browse features, available discounts, and alternatives below.
Updated: May 2026
About Nova Play
What is Nova Play?
Nova Play is operated by Nova Broadcasting Group (Нова Броудкастинг Груп), headquartered in Sofia, Bulgaria and founded in 2018. The business operates as subsidiary of United Group (BC Partners portfolio company). Competing with the broader streaming landscape including Netflix, Disney+, Amazon Prime Video and regional rivals, the product is sized for Bulgaria customers as well as the broader regional market its parent serves.
Quick facts
- Operator: Nova Broadcasting Group (Нова Броудкастинг Груп)
- Headquarters: Sofia, Bulgaria
- Founded: 2018
- Ownership / status: subsidiary of United Group (BC Partners portfolio company)
- Entry price anchor: BGN 9.90/month (~US$5.50)
- 2025-2026 product update: 2025-2026 Nova Play in Bulgaria expanded original Bulgarian-language productions and added a Sport bundle add-on to compete with rival A1 Bulgaria's TV product
Why people subscribe to Nova Play
Nova Play's subscriber base sticks around for a mix of catalog breadth, ecosystem lock-in, and the local-market specificity that Nova Broadcasting Group (Нова Броудкастинг Груп) brings to the offering.
Local-market fit
Because Nova Broadcasting Group (Нова Броудкастинг Груп) is anchored in Sofia, Bulgaria, Nova Play is built around the linguistic, regulatory, and payment-rail realities of its primary footprint. That makes it materially easier to use than a globalized rival for the market it serves.
Specific named features
Subscribers most commonly call out the following capabilities:
- Nova TV, Diema, Kino Nova catch-up
- Bulgarian original series
- Premier League and Champions League (separate Diema Sport)
- Live news and entertainment
- Mobile, web, Smart TV
- Up to 2 simultaneous streams
A concrete 2025-2026 update
2025-2026 Nova Play in Bulgaria expanded original Bulgarian-language productions and added a Sport bundle add-on to compete with rival A1 Bulgaria's TV product This is the single most visible product change since Nova Play was last covered in mainstream press, and it is the main reason new subscribers are signing up in 2025-2026.
Pricing and plans
Nova Play's pricing anchors at BGN 9.90/month (~US$5.50). The tier ladder published by Nova Broadcasting Group (Нова Броудкастинг Груп) is summarized below; final prices vary by country, promotional period, and bundling.
| Tier | Source | Notes |
|---|---|---|
| Free with ads | listed by Nova Broadcasting Group (Нова Броудкастинг Груп) | see vendor pricing page |
| Premium BGN 9.90/mo | listed by Nova Broadcasting Group (Нова Броудкастинг Груп) | see vendor pricing page |
| Annual BGN 99 | listed by Nova Broadcasting Group (Нова Броудкастинг Груп) | see vendor pricing page |
Free trial and refund policy
Refund and trial terms are set by Nova Broadcasting Group (Нова Броудкастинг Груп) and surface inside the signup flow. Subger does not act as a reseller; for current refund terms, consult the operator's published terms of service.
What the anchor price gets you
At BGN 9.90/month (~US$5.50), subscribers get the entry tier's allowance of Nova Play's catalog and feature set. Higher tiers unlock the deeper benefits enumerated above.
Catalog and content depth
Competing with the broader streaming landscape including Netflix, Disney+, Amazon Prime Video and regional rivals, Nova Play differentiates on the specific feature mix listed above. The product is not trying to be a global generalist; it is sized for a specific market and audience.
Strengths
- Deep local-market integration in Bulgaria
- Specific named features above (not generic 'feature breadth' marketing)
- Active 2025-2026 product investment per 2025-2026 Nova Play in Bulgaria expanded original Bulgarian-language productions and added a Sport bundle add-on to comp
Trade-offs to weigh
- Smaller catalog or footprint than the global category leaders
- Pricing and availability vary outside Bulgaria
- Customer support is mostly in the local language
Platforms and device support
Nova Play is published by Nova Broadcasting Group (Нова Броудкастинг Груп) across the standard consumer device matrix.
Mobile and web
iOS and Android apps plus a web product are the primary entry points. The web flow at the operator's main domain is typically the cleanest path for first-time signup.
Smart TV, console, and out-of-home
Where the product type warrants it (streaming, music, kids' content), Nova Play ships Smart TV apps for Samsung Tizen, LG webOS, Android TV, and Apple TV, plus Chromecast and AirPlay casting.
Operator and corporate context
Nova Broadcasting Group (Нова Броудкастинг Груп), headquartered in Sofia, Bulgaria, is subsidiary of United Group (BC Partners portfolio company). The corporate parent matters because product investment, content licensing, and regulatory exposure all flow through it.
Corporate parent
subsidiary of United Group (BC Partners portfolio company). This shapes how aggressively Nova Play can fund new product, sign content deals, and underwrite regional expansion.
Regulatory footprint
Operating from Sofia, Bulgaria, Nova Play is bound by the applicable consumer-protection, data-protection, and sector-specific regulations of its home jurisdiction. Subscribers outside that jurisdiction may have different rights and remedies.
Who is Nova Play a good fit for?
Best fit
Subscribers in or close to Bulgaria who value the specific features listed above and want a product built for their language and payment rails.
Less obvious fit
Out-of-region users who specifically want the Nova Play catalog or feature set. Travel and VPN can complicate access; check Nova Broadcasting Group (Нова Броудкастинг Груп)'s terms.
Not the right fit
Users who need a globally consistent product available in every market. The global category leaders are a better choice there.
Frequently asked questions
Who owns and operates Nova Play?
Nova Play is operated by Nova Broadcasting Group (Нова Броудкастинг Груп), headquartered in Sofia, Bulgaria. Ownership status is: subsidiary of United Group (BC Partners portfolio company).
When was Nova Play founded?
- The product has been on the market for over 8 years.
How much does Nova Play cost?
The entry anchor is BGN 9.90/month (~US$5.50). The full tier ladder is published by Nova Broadcasting Group (Нова Броудкастинг Груп); see the pricing section above.
Is Nova Play available outside Bulgaria?
Availability outside the home market depends on licensing and regulatory permissions set by Nova Broadcasting Group (Нова Броудкастинг Груп). Some products are geo-restricted.
What's new in 2025-2026?
2025-2026 Nova Play in Bulgaria expanded original Bulgarian-language productions and added a Sport bundle add-on to compete with rival A1 Bulgaria's TV product
How does Nova Play compare with the global category leaders?
Competing with the broader streaming landscape including Netflix, Disney+, Amazon Prime Video and regional rivals. Nova Play differentiates on local-market fit, specific feature mix, and direct ownership by Nova Broadcasting Group (Нова Броудкастинг Груп).
Does Nova Play offer a free trial?
Trial and refund terms are set by Nova Broadcasting Group (Нова Броудкастинг Груп) inside the product signup flow. Subger does not act as a reseller.
How do I cancel my Nova Play subscription?
Cancel through your account settings inside the Nova Play app or web product, per Nova Broadcasting Group (Нова Броудкастинг Груп)'s standard cancellation flow. Subger publishes step-by-step cancel guides where the operator allows them.
What devices does Nova Play support?
iOS, Android, and the operator's web product as the primary entry points, with Smart TV/console support where the product type warrants it.
Is Nova Play regulated?
As a Nova Broadcasting Group (Нова Броудкастинг Груп) product operating out of Sofia, Bulgaria, Nova Play is bound by the consumer-protection and data-protection regulations of its home jurisdiction.
How to get started with Nova Play
Sign up directly through Nova Broadcasting Group (Нова Броудкастинг Груп)'s product. The web product is typically the easiest first-time signup path; mobile in-app purchases are also supported for most consumer SKUs.
Recommended next steps
- Confirm regional availability for your market. Nova Play is published by Nova Broadcasting Group (Нова Броудкастинг Груп) primarily for the Bulgaria market and adjacent regions.
- Review the published tier ladder against your actual usage. The BGN 9.90/month (~US$5.50) entry anchor is the right starting point unless you specifically need premium-tier features.
- Start at the entry tier and upgrade only if you hit a real limit. Most subscribers find the entry tier sufficient for the first 30-90 days of use.
- Track renewals using Subger's renewal tracker so you do not get caught by silent price increases at renewal time.
- If you need to cancel, follow the operator's published flow inside the Nova Play account settings. Subger documents the published flow for the services we cover.
Related on Subger
Pricing
| Regional pricing | Nova Play Monthly |
|---|---|
| 🇧🇬BulgariaBGN | BGN 7.99 |
Prices converted at current exchange rate
Sources
Subger is not affiliated with, endorsed by, or connected to Nova Play or its parent companies. All trademarks, service marks, and logos belong to their respective owners. Information on this page is provided for informational and comparison purposes only. Pricing and plan details are sourced from publicly available information and may not reflect current offerings — please verify with the official provider. If you are a representative of this service and believe any information is inaccurate, please contact us at info@subger.com.
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