Time — Overview & Pricing

Time is a American news weekly. The service is operated by TIME USA, LLC, headquartered in New York City, USA, and was founded in March 3, 1923 by Henry Luce and Briton Hadden. Owned since 2018 by Marc Benioff (Salesforce founder) and his wife Lynne, via private acquisition from Meredith Corporation. Within its category, Time positions on three pillars: magazines coverage, product differentiation, and pricing transparency.

Quick facts · Operator: TIME USA, LLC · HQ: New York City, USA · Founded: March 3, 1923 by Henry Luce and Briton Hadden · Status: Owned since 2018 by Marc Benioff (Salesforce founder) and his wife Lynne, via private acquisition from Meredith Corporation · See live pricing table below for current rates in your country.

What is Time?

Time sits in the magazines category. Time is a American news weekly. In 2025-2026 its differentiator is: 100-year centennial reached 2023; TIME100 AI list launched 2023, TIMEPieces NFT platform pivoted to broader Web3/AI initiatives; TIME CO2 climate platform spun out 2024. Subger tracks Time alongside competing magazines services so subscribers can compare pricing, cancellation steps, and live deals in one place.

Why choose Time

Product positioning

Time positions in the magazines category as: American news weekly. Its 2025-2026 product priorities centre on 100-year centennial reached 2023; time100 ai list launched 2023, timepieces nft platform pivoted to broader web3/ai initiatives; time co2 climate platform spun out 2024.

Feature breadth

• Weekly news magazine — Cover stories on global politics, science, business, and culture.
• Person of the Year — Annual cover franchise running since 1927.
• TIME100 lists — Most Influential People, TIME100 Companies, TIME100 AI, TIME100 Next.
• Long-form features — Multi-thousand-word reporting from TIME senior writers.
• Podcasts and video — TIME Original podcasts plus TIME Studios documentary slate (Oscar-winning).
• Full archive — Searchable archive of every issue since 1923.

2025-2026 product evolution

Time continues to evolve its product through 2025-2026; the most notable recent change is: 100-year centennial reached 2023; TIME100 AI list launched 2023, TIMEPieces NFT platform pivoted to broader Web3/AI initiatives; TIME CO2 climate platform spun out 2024. Subger watches the operator's announcement pages and pricing pages for plan structure changes and reflects them in the live pricing table that accompanies this page.

Where Time fits among competitors

Time competes within the broader magazines category. Subscribers comparing options should weigh its pricing transparency, contract terms, and the differentiator described above against alternatives in Subger's Magazines comparison hub.

Pricing in 2026

Time publishes a tiered model with the following current tiers (anchor pricing — see the live pricing table below for the exact rate in your country).

Subger tracks plan changes country by country, so verify the live rate for your market in the table below this description.

Editorial focus and coverage

Section examines the Time editorial mission, coverage areas, and notable franchises. 100-year centennial reached 2023; TIME100 AI list launched 2023, TIMEPieces NFT platform pivoted to broader Web3/AI initiatives; TIME CO2 climate platform spun out 2024.

Time apps and platform support

Time ships across the web (paywall-aware reader), native iOS and Android apps, and an e-paper replica edition for tablet readers. The mobile apps support offline reading, audio versions of articles where produced, and push alerts. Most subscriptions allow simultaneous logged-in sessions on a small number of devices per household.

Use cases Time fits

• Generalist news readers — One-magazine summary of the week's biggest political and cultural stories.
• Photo and design enthusiasts — TIME's photojournalism franchise.
• Students and educators — Classroom-friendly weekly format with discounted rate.

Time is most useful for households or teams whose primary need aligns with the strengths described above.

Operator profile and corporate context

Legal entity and ownership

Time is operated by TIME USA, LLC, with primary operations based in New York City, USA. The product line was founded in March 3, 1923 by Henry Luce and Briton Hadden. Corporate status: Owned since 2018 by Marc Benioff (Salesforce founder) and his wife Lynne, via private acquisition from Meredith Corporation. Subger records the operator's published legal name to make it easier for subscribers to verify charges on bank statements, locate the correct cancellation contact, and identify the regulator responsible for consumer-protection complaints in the operator's home market.

Headquarters and regional footprint

The operator's headquarters in New York City, USA is the centre of product, billing, and customer-support operations. Tax invoicing, contract law, and data-protection oversight typically follow the rules of the headquarters jurisdiction unless the operator has set up a separate billing entity for a given country. Subger flags country-specific billing entities in the pricing table when they differ from the global parent.

Product history and recent direction

Since March 3, 1923 by Henry Luce and Briton Hadden, Time has evolved its magazines proposition through repeated tier changes, product expansion, and (where applicable) acquisitions or partnerships. The most material 2025-2026 development that subscribers should know about is: 100-year centennial reached 2023; TIME100 AI list launched 2023, TIMEPieces NFT platform pivoted to broader Web3/AI initiatives; TIME CO2 climate platform spun out 2024. Subger tracks each change to the public tier list and reflects updated pricing within the Time pricing card whenever the operator publishes a new rate.

Market context and what to monitor

Where Time sits in the magazines landscape

Time competes inside the magazines category alongside other operators that target the same american news weekly need. The buying decision usually comes down to the headline monthly price, the renewal-vs-introductory rate, contract length, and the specific feature mix at each tier. Time currently publishes 4 tier(s) — Digital ($29/yr), Print + Digital ($50/yr), Digital + bonus ($39/yr), Student ($20/yr) — which gives shoppers a clear ladder from entry-level (Digital) to the top option (Student).

Renewal-vs-introductory pricing

Many operators in this category quote a low introductory rate that resets to a higher renewal price after the first contract period. Where Time follows that pattern, Subger captures the renewal step-up in the true-price tracker so subscribers can budget the year-two cost honestly. Where pricing is flat across the contract life, that is noted as well.

What to monitor over the next 12 months

The most important signals for Time subscribers in 2025-2026 are: (a) any change to the public tier list that adds, removes, or rebrands an existing plan; (b) regional price increases tied to inflation or currency moves; (c) feature additions or removals that materially change tier-vs-tier comparisons; and (d) contract-term changes (length, early-exit fees, automatic-renewal mechanics). Subger watches the operator's pricing page and customer-facing announcements and surfaces relevant changes in the Time pricing card and the Subger newsletter for the Magazines comparison hub.

How Subger keeps Time pricing honest

Subger mirrors the operator's published price list per country, converts to a comparable currency where helpful, and exposes the renewal-vs-introductory delta directly under the pricing table. Subscribers can use the Time true-price tracker to see the projected 12-month cost at today's rate and the Time deals page to monitor active offers in their market.

Frequently asked questions

Who owns TIME?

Marc and Lynne Benioff bought TIME from Meredith Corporation in 2018; it operates as an independent publisher under TIME USA LLC.

Is the print edition still weekly?

TIME publishes biweekly in print as of 2020 — 26 issues per year — while maintaining daily digital coverage.

Are there podcasts?

Yes — TIME produces multiple weekly podcasts and the documentary slate from TIME Studios.

What is the TIME100?

TIME's annual list of the world's most influential people, plus spin-off lists (TIME100 Companies, AI, Next).

How do I cancel?

Cancel via the TIME account portal — see the Subger cancel guide.

What does Subger track?

Subger mirrors digital, print + digital, and gift pricing for TIME so subscribers can compare year-one cost.

Get started with Time

For the live pricing table in your country, scroll up to the pricing tiers section. Subger maintains the cancellation guide, true-price tracker, and active deal list for Time in your country.

Related Subger guides

• How to cancel Time — step-by-step cancellation walkthrough
• Time deals — current promotional offers
• Time promo codes — active discount codes
• Time true-price tracker — intro-vs-renewal math
• Magazines comparison hub — Subger's editorial magazines pillar