Tray.io

Tray.io is operated by Tray.io, Inc., headquartered in San Francisco, California, United States (with London offices) (Privately held; raised $148M+ (GGV, Spark Capital, Meritech)). The product launched in 2012 and a low-code iPaaS for revenue and operations teams. This 2026 review covers operator context, the current tier ladder, the feature set that matters for buyers and the live signals to watch before subscribing.

Quick facts

• Operator: Tray.io, Inc.
• Headquarters: San Francisco, California, United States (with London offices)
• Public-market status: Privately held; raised $148M+ (GGV, Spark Capital, Meritech)
• Founded: 2012
• Category: automation
• Current tiers: Professional / Team / Enterprise
• Anchor price (2026): custom pricing
• Competitive set: competing with Workato, Zapier Enterprise and MuleSoft in iPaaS

What is Tray.io?

Tray.io is a low-code iPaaS for revenue and operations teams. The product is competing with Workato, Zapier Enterprise and MuleSoft in iPaaS. Customers buy a tier that matches their usage profile — the entry tier handles low-code iPaaS with drag-and-drop workflow builder, while the mid and premium tiers add depth such as 1,000+ pre-built connectors and Merlin AI agents for autonomous integrations. Subscription billing happens through the operator's checkout or partner billing surfaces (App Store / Google Play / direct card on file).

Why choose Tray.io

Operator and market position

Tray.io, Inc. runs Tray.io from San Francisco, California, United States (with London offices). Its public-market status (Privately held; raised $148M+ (GGV, Spark Capital, Meritech)) and category position (competing with Workato, Zapier Enterprise and MuleSoft in iPaaS) shape the credibility of the operator's roadmap and pricing decisions. Buyers should weigh that operator context alongside headline features — a well-capitalised parent typically translates into faster bug fixes, longer support cycles and more predictable price changes than a smaller indie operator.

Tier ladder and pricing

The Tray.io tier ladder runs Professional, Team, Enterprise. Anchor pricing in 2026 starts around custom pricing for the entry tier and steps up by tier with named feature unlocks. Confirm the live regional price on the operator's site, then cross-check Subger's true-price tracker for Tray.io for the all-in renewal cost after taxes and FX conversion.

Apps, integrations and customer experience

Apps and customer-experience surfaces matter as much as headline feature counts. Tray.io delivers its core workflow across the platform surfaces listed in the platform table below, with notifications and self-service flows handled in-app. The 2025-2026 differentiator to watch: 2024-2025 Tray Merlin AI agents and Tray Universal Automation Cloud launch.

Tray.io features that matter in 2026

Current feature set that buyers should weigh:

• low-code iPaaS with drag-and-drop workflow builder
• 1,000+ pre-built connectors
• Merlin AI agents for autonomous integrations
• embedded iPaaS for SaaS vendors
• data mapping and transformation
• RBAC and audit logs

Feature availability varies by region and tier; the headline list above reflects the operator's primary positioning. Confirm specific regional availability on the operator's marketing pages before committing.

Tray.io pricing in 2026

The Tray.io tier ladder in 2026 looks like:

Headline prices step up across the ladder; promotional first-period anchors and regional FX can change the all-in cost. Subger's tools reconcile the list price with the actual renewal cost:

Tray.io apps and platform support

Surface availability can vary by region and tier; confirm current app availability and supported devices on the operator's site before subscribing.

Who Tray.io fits

Tray.io is most likely a good match for the following buyers:

• Revops and marketing-ops teams automating saas-to-saas workflows — the core target audience for the product.
• Category-focused subscribers who specifically want low-code iPaaS with drag-and-drop workflow builder from competing with Workato, Zapier Enterprise and MuleSoft in iPaaS rather than a generalist platform.
• Tier-comparing households or teams evaluating the Professional → Enterprise ladder and willing to pay up for embedded iPaaS for SaaS vendors.
• Cross-device users who need apps across the surfaces in the platform table above.
• Price-sensitive shoppers who want to track promotional anchors via Subger's true-price tracker and deals page before committing to annual billing.

Frequently asked questions

Who runs Tray.io and where is it based?

Tray.io is run by Tray.io, Inc., headquartered in San Francisco, California, United States (with London offices). The operator's public-market status is: Privately held; raised $148M+ (GGV, Spark Capital, Meritech). The product was founded in 2012.

How much does Tray.io cost in 2026?

The 2026 tier ladder is Professional, Team, Enterprise, with anchor pricing starting around custom pricing. Regional currency and promotional cycles can shift the all-in cost; Subger's true-price tracker reconciles the headline price with renewal reality.

Is there a free tier or free trial for Tray.io?

There is no perpetual free tier listed for the standard Tray.io subscription; the operator may run introductory trials periodically. Check the live signup page for current trial promotions.

Where is Tray.io available?

Availability follows the operator's licensing and service footprint from San Francisco, California, United States (with London offices). Confirm regional availability on the official site before subscribing.

What 2025-2026 features set Tray.io apart right now?

The live differentiator to watch: 2024-2025 Tray Merlin AI agents and Tray Universal Automation Cloud launch. Pair that with the headline features (low-code iPaaS with drag-and-drop workflow builder, 1,000+ pre-built connectors, Merlin AI agents for autonomous integrations) to judge whether the current roadmap fits your needs.

Which competitors should buyers compare Tray.io against?

Tray.io is most directly competing with Workato, Zapier Enterprise and MuleSoft in iPaaS. Run a side-by-side feature and price comparison with those alternatives — Subger's category pages help with the shortlist.

How do I cancel Tray.io?

Cancel through the account or subscription settings on the surface where you bought the plan: the operator's website for direct subscriptions, the App Store or Google Play for in-app purchases, or the partner billing portal for bundled subscriptions. Subger's cancellation guide for Tray.io walks through each route step-by-step.

Does Tray.io offer a team or multi-seat plan?

Multi-user, team or seat structure depends on the tier. Higher tiers commonly add admin controls and SSO; entry tiers can restrict simultaneous usage. Confirm the per-tier seat limit on the live pricing page before committing.

How can I track price changes for Tray.io?

Subger's renewal tracker for Tray.io records list-price changes plus promotional anchors over time. Pair it with the deals page for current discount codes and the promo codes page for stackable savings at signup.

Get started with Tray.io

Confirm the current regional price on the Tray.io, Inc. signup page, choose the tier that matches your usage (Professional or Team are the most common starting points), and check Subger's deals page for Tray.io for promotional anchors before completing checkout. Track the subscription's true renewal cost with the true-price tracker once you're signed up.

Related Subger guides

• Cancel Tray.io guide
• Latest Tray.io deals
• Tray.io promo codes
• Tray.io true price and renewal tracker
• Browse the automation category hub
• All services on Subger