Tubi

Tubi is a video streaming product, operated by Tubi, Inc. (subsidiary of Fox Corporation). This 2026 review covers the operator background, the current tier ladder and the practical decision points before subscribing. The product competes in the video streaming category against established alternatives, and the choice usually comes down to feature mix, regional availability and renewal economics rather than headline price alone.

Quick facts

• Operator: Tubi, Inc. (subsidiary of Fox Corporation)
• Headquarters: San Francisco, California, United States
• Public-market status: part of Fox Corporation (NASDAQ: FOXA) since 2020 USD 440M acquisition
• Founded: 2014
• Category: video streaming
• Current tiers: Free ad-supported / Higher tier / Higher tier
• Anchor price (2026): free with ads; no paid tier

What is Tubi?

Tubi is a video subscription delivering licensed and original content via apps and connected TVs. Its product surface covers on-demand catalog across web, mobile and TV apps alongside downloads for offline viewing on supported plans, with the recurring subscription billed through the operator's billing surfaces or sales channel. Customers pick a tier matching their usage profile; the entry tier suits piloting the product and higher tiers add features such as multi-profile household accounts.

Why choose Tubi

Operator and category context

Tubi is run by Tubi, Inc. (subsidiary of Fox Corporation) out of San Francisco, California, United States, with brand roots back to 2014. That matters because the video streaming category is increasingly competitive, and the operator's ownership structure shapes how aggressively the product is supported and how stable the contract terms are over multi-year renewals.

Plan structure and pricing tiers

The tier ladder splits across Free ad-supported for piloting the product, Higher tier for everyday use, and Higher tier for heavier use or larger households. Anchor pricing for 2026: free with ads; no paid tier. Check Subger's true-price tracker for Tubi for all-in renewal costs after taxes and any FX conversion.

Catalog and content depth

Beyond the headline features, the 2025-2026 development focus for Tubi is 2024-2025 expanded Tubi originals and live channels; reportedly 80+ million monthly active users in the US. That signals a credible roadmap and distinguishes the operator from competitors running their video streaming product on maintenance mode.

Tubi features that matter in 2026

Highlights of the current feature set:

• on-demand catalog across web, mobile and TV apps
• downloads for offline viewing on supported plans
• multi-profile household accounts
• HD and 4K streams where licensing allows
• subtitles and audio tracks in multiple languages
• live channels or originals on premium tiers

Buyers should treat this list as a baseline for Tubi in the video streaming category — confirm specific feature availability for your plan and region on the operator's site, since feature names and tier rules vary between editions.

Tubi pricing in 2026

Reference pricing for Tubi in 2026: free with ads; no paid tier. The tier ladder typically looks like:

Subger pairs the public price with the actual all-in cost after taxes and any promotional anchors that step up at renewal:

Tubi apps and platform support

Surface availability for Tubi can vary by region and tier — confirm current app availability and supported integrations on the operator's site before subscribing.

Who Tubi fits

Tubi is most likely a good match for the following buyers:

• Households who want a single subscription bundling films, series and (in some cases) live channels — the core target audience for the product.
• The category-focused customer who specifically wants on-demand catalog across web, mobile and TV apps from a video streaming brand rather than a generalist platform.
• The growing household or team evaluating the tier ladder (Free ad-supported / Higher tier / Higher tier) and willing to pay up for downloads for offline viewing on supported plans.
• The platform-first buyer who needs the apps and integrations listed above plus a credible upgrade path as new features ship.
• The cost-conscious shopper who wants to track promotional anchors via Subger's true-price tracker and deals page before committing to an annual contract.

Frequently asked questions

What is Tubi and who runs it?

Tubi is a video streaming product run by Tubi, Inc. (subsidiary of Fox Corporation) headquartered in San Francisco, California, United States, established 2014. It is sold via direct subscription on the operator's website and apps, with payments processed through the operator's billing surfaces or sales contract for higher tiers.

How much does Tubi cost in 2026?

Current tiers are Free ad-supported, Higher tier, Higher tier. Anchor reference pricing for 2026: free with ads; no paid tier. Confirm the live regional price on the operator's site before committing, since promotional cycles, FX conversion and per-seat scaling can shift the all-in renewal cost.

Is there a free tier or free trial for Tubi?

Yes — Free ad-supported is available without an immediate paid commitment.

Where is Tubi available?

Availability follows the operator's commercial footprint anchored on San Francisco, California, United States. Confirm regional availability and supported billing currencies on the official site before subscribing, especially for products with region-specific licensing or data-residency rules.

What 2025-2026 developments set Tubi apart right now?

The current 2025-2026 development focus is 2024-2025 expanded Tubi originals and live channels; reportedly 80+ million monthly active users in the US. Together with the headline features listed above, that gives buyers a concrete signal that the subscription is being actively developed rather than coasting.

Which platforms and integrations does Tubi support?

Coverage spans the surfaces shown in the platform table above. The current apps and (where applicable) web account portal are the recommended way to consume the service; older integrations may be deprecated in successive releases as the operator focuses engineering effort on supported platforms.

How do I cancel Tubi?

Cancel through the account or billing settings on the surface where you bought the plan: the operator's website for self-serve subscriptions or the sales/account-management contact for higher tiers. Subger's cancellation guide for Tubi walks through each route step-by-step.

Does Tubi offer a family, household or business plan?

Plan structure depends on the tier. The Higher tier tier commonly adds higher allowances and broader access; the entry Free ad-supported tier may restrict the number of profiles or advanced features. Confirm the per-tier rules on the live pricing page before committing to annual billing.

Is Tubi worth it compared to video streaming alternatives?

Value depends on three factors: the specific feature mix you will use (see the features list above), the regional all-in price after taxes (Subger's true-price tracker for Tubi reconciles the headline price with the actual renewal cost), and the credibility of the operator's 2025-2026 roadmap. Weigh these together rather than relying on headline price alone.

How can I track price changes for Tubi?

Subger's renewal tracker for Tubi records list-price changes plus promotional anchors over time. Pair it with the deals page for current discount codes and the promo codes page for stackable savings at signup.

Get started with Tubi

Confirm the current price on the operator's site (free with ads; no paid tier), choose the tier that matches your usage profile (Free ad-supported, Higher tier are the most common starting points), and check Subger's deals page for Tubi for promotional anchors before completing checkout. Track the subscription's true renewal cost with the true-price tracker once you're signed up.

Related Subger guides

• Cancel Tubi guide
• Latest Tubi deals
• Tubi promo codes
• Tubi true price and renewal tracker
• Browse the video streaming category hub
• All services on Subger