Viki — Overview & Pricing

Viki is operated by Rakuten Viki, Inc., headquartered in San Mateo, California, United States and founded in 2007 (Viki); acquired by Rakuten in 2013. This guide explains who runs Viki, how its current tiers are structured, which features matter most when comparing the brand to peers in the video streaming space, and what questions buyers ask before subscribing. The pricing widget and live deal links on this page point you to the current published prices for your country.

Quick facts about Viki

• Brand: Viki
• Operator: Rakuten Viki, Inc.
• Headquarters: San Mateo, California, United States
• Founded: 2007 (Viki); acquired by Rakuten in 2013
• Public-market status: Subsidiary of Rakuten Group, Inc. (TSE: 4755)
• Primary market: Global (some titles geo-restricted)
• Currency: USD
• 2025-2026 differentiator: For 2025-2026, Viki's differentiator is the community-translated subtitles in 200+ languages and the on-air Korean drama same-day pipeline on Viki Pass Plus — competing with Viu, Kocowa and (in the broader Asian content space) Netflix's K-drama slate.

What is Viki?

Viki is run by Rakuten Viki, Inc. from San Mateo, California, United States and has operated since 2007 (Viki); acquired by Rakuten in 2013. The product sits in the video streaming segment with the tier ladder summarised below. Features and availability differ by country and tier; the canonical reference for what is unlocked in your region is the in-app or vendor-site experience for Viki.

Who operates Viki?

Legal entity and parent

Viki is published by Rakuten Viki, Inc.. Subsidiary of Rakuten Group, Inc. (TSE: 4755). The brand has operated since 2007 (Viki); acquired by Rakuten in 2013, with San Mateo, California, United States as the primary base. Corporate filings, investor disclosures and the operator's About page are the authoritative source for the latest ownership structure if you are evaluating the brand for procurement, partnership or compliance reasons.

Jurisdiction and reach

Viki primarily serves customers in Global (some titles geo-restricted). That footprint determines which consumer-protection, data-protection and sector regulations apply — for European markets that means GDPR plus national rules, for other jurisdictions the equivalent local framework. The operator's Terms of Service and Privacy Policy are the canonical source for legal detail.

Why choose Viki

Feature breadth

Viki ships the following capabilities at the time of writing:

• Asian-content streaming focused on Korean, Chinese, Japanese, Taiwanese dramas
• Crowd-translated subtitles in 200+ languages via the Viki community
• Same-day-as-broadcast Korean dramas on Viki Pass Plus
• Viki Originals and exclusives
• Apps on iOS, Android, Roku, Apple TV, Fire TV and smart TVs
• Profile and watchlist sync across devices

Plan structure and value

The current tier ladder is summarised in the pricing table below. Viki's tiers are priced in USD and typically scale from an entry-level or essentials tier to higher tiers that unlock more features, more concurrent users or premium add-ons. Annual commitments — where the operator offers them — usually deliver a meaningful saving versus month-to-month billing. Use the live widget on this page to confirm the current price in your country.

2025-2026 differentiator

For 2025-2026, Viki's differentiator is the community-translated subtitles in 200+ languages and the on-air Korean drama same-day pipeline on Viki Pass Plus — competing with Viu, Kocowa and (in the broader Asian content space) Netflix's K-drama slate.

Viki pricing in 2026

The current advertised tier ladder for Viki is:

Promotional pricing, regional taxes (VAT/GST), partner bundles and seasonal codes can move the headline number. Use Subger's tracking tools below to time your purchase against active deals and to monitor the post-promo renewal price.

Viki apps and platform support

Catalog and content depth

Scope and depth

Viki's offering in Global (some titles geo-restricted) is anchored on the feature list above plus the 2025-2026 differentiator. Depth of catalogue, network coverage, library or feature breadth depends on the tier you choose and on regional licensing or regulatory constraints. The in-app or vendor-site experience in your country is the canonical source.

Localisation and regional rights

Availability of specific titles, channels, products, destinations or features varies because of underlying licensing, carrier or regulatory agreements. Check the Viki country-selector or local site before subscribing to confirm what is unlocked in your market.

Quality and tier ladder

Quality scales with tier. The platform-support table above documents which surfaces are supported; higher tiers typically unlock the best fidelity, the most concurrent users, the broadest features or the lowest per-user cost. Pick the tier that matches your usage rather than defaulting to the entry plan.

Who Viki fits best

• Buyers in Global (some titles geo-restricted) who want the named features above
• Households or teams sharing a single subscription on the family or business tier
• Mobile-first users who rely on Viki's app for daily access
• Buyers attracted to the 2025-2026 differentiator described above
• Customers switching from a more expensive alternative to a like-for-like cheaper plan

Frequently asked questions about Viki

Who operates Viki and where are they based?

Viki is operated by Rakuten Viki, Inc., headquartered in San Mateo, California, United States. Subsidiary of Rakuten Group, Inc. (TSE: 4755).

When was Viki launched?

Viki has operated since 2007 (Viki); acquired by Rakuten in 2013. The operator's company pages and press history document the brand's milestones.

How much does Viki cost?

The current tier ladder is summarised in the pricing table above. Live prices in your country and currency are mirrored in the pricing widget on this page; promotional pricing may move the headline number.

Is there a free tier or free trial?

Viki's entry options are documented in the pricing table above. Track active offers on Subger's Viki deals page.

How do I cancel Viki?

Cancellation depends on where you signed up. Direct subscribers cancel in their Viki account settings; users billed via Apple, Google, Amazon, Roku or a partner channel cancel inside that store's subscription manager. Subger's Viki cancel guide covers every billing path step by step.

How does Viki compare on price?

Use Subger's true price tracker to compare the renewal price against the introductory teaser and against alternatives in Global (some titles geo-restricted). Annual prepay and household sharing usually deliver the biggest savings.

Where is Viki available?

Viki primarily serves customers in Global (some titles geo-restricted). Specific products, titles or destinations may have additional licensing or regulatory restrictions; the in-app or local-site experience is the canonical source for what is unlocked in your country.

What devices or surfaces does Viki support?

See the platform-support table above. In short: native mobile apps on iOS and Android plus the category-specific surfaces typical for video streaming services. Concurrent-device or seat limits scale with the subscription tier.

What's new with Viki in 2025-2026?

For 2025-2026, Viki's differentiator is the community-translated subtitles in 200+ languages and the on-air Korean drama same-day pipeline on Viki Pass Plus — competing with Viu, Kocowa and (in the broader Asian content space) Netflix's K-drama slate.

Are there deals or promo codes available?

Subger tracks active Viki deals and promo codes on the Viki deals page and the Viki promo codes page. Annual prepay and household / business sharing usually beat any seasonal code.

Get started with Viki

To subscribe, visit the Viki site and pick the tier from the table above that fits your household or business. Annual prepay and family or team tiers normally deliver the lowest cost per user. Pair this page with the linked Subger guides below to time your purchase against active deals and to monitor the post-promo renewal price.

Related Subger guides for Viki

• Viki cancel guide
• Viki deals and discounts
• Viki promo codes
• Viki true price tracker
• Category hub