AB Tasty

AB Tasty is a marketing & analytics product operated by AB Tasty SAS. This 2026 review covers operator background, the current tier ladder and the buying signals to weigh before subscribing. The service competes in the marketing & analytics category against regional and global alternatives, and the practical decision usually comes down to feature mix, regional availability and renewal economics rather than headline price alone.

Quick facts

• Operator: AB Tasty SAS
• Headquarters: Paris, France
• Public-market status: privately held; raised EUR 40M Series B 2021
• Founded: 2009 (founded by Alix de Sagazan and Rémi Aubert)
• Category: marketing & analytics
• Current tiers: AB Tasty Web Experimentation / Feature Experimentation / Recommendations
• Anchor price (2026): enterprise pricing typically USD 30K+ ACV based on visitors

What is AB Tasty?

AB Tasty is a marketing analytics product that consolidates campaign data across channels into reports and dashboards. Its product surface covers multi-channel campaign reporting alongside dashboards and custom reports, with the recurring subscription paid through the operator's direct billing or App Store / Google Play / partner-billing surfaces. Customers buy a tier matching their usage profile; the entry tier is suitable for testing the product and higher tiers add features such as conversion and attribution tracking.

Why choose AB Tasty

Operator and ecosystem context

AB Tasty is run by AB Tasty SAS out of Paris, France, established 2009 (founded by Alix de Sagazan and Rémi Aubert). That matters because the marketing & analytics category is increasingly consolidated and the operator's ownership structure (public vs. private, parent group, regulatory footprint) shapes how aggressively the product is supported and how stable the subscription terms are over multi-year renewals.

Plan structure and pricing tiers

The tier ladder splits across AB Tasty Web Experimentation for testing the service, Feature Experimentation for everyday use, and Recommendations for power users or teams. Anchor pricing for 2026: enterprise pricing typically USD 30K+ ACV based on visitors. Consult Subger's true-price tracker for AB Tasty for all-in renewal costs.

Marketing analytics and reporting features

Beyond the headline features, the 2025-2026 differentiator for AB Tasty is 2024-2025 expanded AI-powered Personalisation and Experimentation suite; competing with Optimizely and VWO. That gives the subscription a credible roadmap for the year ahead and distinguishes it from operators that are running their marketing & analytics catalog on autopilot.

AB Tasty features that matter in 2026

Highlights of the current feature set:

• multi-channel campaign reporting
• dashboards and custom reports
• conversion and attribution tracking
• integrations with Google Ads, Meta, LinkedIn and ad networks
• alerts on KPI thresholds
• API and data exports

Buyers should treat this list as a baseline for AB Tasty in the marketing & analytics category — confirm specific feature availability for your region on the operator's site, since some features and tier names vary between countries.

AB Tasty pricing in 2026

Reference pricing for AB Tasty in 2026: enterprise pricing typically USD 30K+ ACV based on visitors. The tier ladder typically looks like:

Subger pairs the public price with the actual all-in cost (taxes, FX conversion, promotional first-period anchors that step up at renewal):

AB Tasty apps and platform support

Surface availability for AB Tasty can vary by region and tier — confirm current app availability and supported devices on the operator's site before subscribing.

Who AB Tasty fits

AB Tasty is most likely a good match for the following buyers:

• Marketing teams who want unified reporting across paid, social and web analytics without building a custom data warehouse — the core target audience for the product.
• The category-focused subscriber who specifically wants multi-channel campaign reporting from a marketing & analytics operator rather than a generalist platform.
• The team or household subscriber evaluating the tier ladder (AB Tasty Web Experimentation / Feature Experimentation / Recommendations) and willing to pay up for dashboards and custom reports.
• The cross-device user who needs apps across the surfaces listed above plus a credible upgrade path as new devices are added.
• The price-sensitive shopper who wants to track promotional anchors via Subger's true-price tracker and deals page before committing to annual billing.

Frequently asked questions

What is AB Tasty and who runs it?

AB Tasty is a marketing & analytics product operated by AB Tasty SAS headquartered in Paris, France, founded 2009 (founded by Alix de Sagazan and Rémi Aubert). It is sold via direct subscription on the operator's website and apps, with payments processed through the operator's billing surfaces.

How much does AB Tasty cost in 2026?

Current tiers are AB Tasty Web Experimentation, Feature Experimentation, Recommendations. Anchor reference pricing for 2026: enterprise pricing typically USD 30K+ ACV based on visitors. Confirm the live regional price on the operator's site before committing, since promotional cycles and FX conversion can shift the all-in renewal cost.

Is there a free tier or free trial for AB Tasty?

There is no perpetual free tier listed publicly for the standard AB Tasty subscription; the operator may run introductory trials periodically. Check the live signup page for current trial promotions.

Where is AB Tasty available?

Availability follows the operator's service footprint anchored on Paris, France. Confirm regional availability on the official site before subscribing, especially for products that have country-specific catalog or pricing rules.

What 2025-2026 features set AB Tasty apart right now?

The current 2025-2026 differentiator is 2024-2025 expanded AI-powered Personalisation and Experimentation suite; competing with Optimizely and VWO. Together with the headline features listed above, that gives buyers a concrete signal that the subscription is being actively developed rather than coasting on a legacy catalog.

Which devices and platforms does AB Tasty support?

Coverage spans the surfaces shown in the platform table above. The current mobile, web and (where applicable) desktop apps are the recommended way to consume the service; older clients may be deprecated in successive releases.

How do I cancel AB Tasty?

Cancel through the account or subscription settings on the surface where you bought the plan: the operator's website for direct subscriptions, the App Store or Google Play for in-app purchases, or the partner billing portal for bundled subscriptions. Subger's cancellation guide for AB Tasty walks through each route step-by-step.

Does AB Tasty offer a team or family plan?

Team, household or family structures depend on the tier. The Recommendations tier commonly adds multi-seat or multi-profile support; the entry AB Tasty Web Experimentation tier may restrict usage. Confirm the per-tier seat limit on the live pricing page before committing to annual billing.

Is AB Tasty worth it compared to marketing & analytics alternatives?

Value depends on three factors: the specific feature mix you'll use (see the features list above), the regional price after taxes (Subger's true-price tracker for AB Tasty reconciles the headline price with the actual all-in renewal cost), and the credibility of the operator's 2025-2026 roadmap. Buyers should weigh these together rather than relying on headline price alone.

How can I track price changes for AB Tasty?

Subger's renewal tracker for AB Tasty records list-price changes plus promotional anchors over time. Pair it with the deals page for current discount codes and the promo codes page for stackable savings at signup.

Get started with AB Tasty

Confirm the current regional price on the operator's site (enterprise pricing typically USD 30K+ ACV based on visitors), choose the tier that matches your usage (AB Tasty Web Experimentation, Feature Experimentation are the most common starting points), and check Subger's deals page for AB Tasty for promotional anchors before completing checkout. Track the subscription's true renewal cost with the true-price tracker once you're signed up.

Related Subger guides

• Cancel AB Tasty guide
• Latest AB Tasty deals
• AB Tasty promo codes
• AB Tasty true price and renewal tracker
• Browse the marketing & analytics category hub
• All services on Subger